Estableshed in 1897 by Ardeshir Godrej, the logo has been there since last 116 yearsthe Godrej— then considered a major engineering and consumer products brand—used its name as a logo in a regular signature style. Initially, the colour for the logo was ‘blue’ that changed to ‘red’. And recently, in 2008, a three-colour pattern was used to fill the Godrej signature. The objective behind the colour use was to create a funky image in order to connect with youth of India. However, looking from design point of view, the calligraphic identity of Godrej reminds one of the trustworthy locks and cupboards of Godrej (the first product range of Godrej that helped establish the brand.