Insta Colour logo was designed in mid-90s. The philosophy of Insta Colour involved the use of technology to customize painting solutions. The paints of Insta Colour played the role of persuading people to experience an individualistic pleasure of colour choice provided by a sound technical solution to adorn their houses and offices. This freedom to choose from the colour palatte is symbolically signified in the colour wheel used to depict ‘O’ in the name INSTA COLOUR. The basic Vibgyor colour wheel marks the possibility of numerous color mixing choices available for the customer. Equally, to signify the technical soundness and base of paint products of the company comes across in the choice of Eurostile typeface for the name