Debonair magazine was started in India based on the design and concept of ‘The PlayBoy’ in US. This magazine for Indian men was given an image shift in 2005, when it was targeted more towards a younger audience. The customized type style used to depict the name ‘Debonair’ signifies a courteous, gracious gentleman with a sophisticated charm. The vertical stress given to the letters in the typography of Debonair exude sophisticated/elegant charm and poise. The four dots used above the letter ‘I’ looks chic and classy.