The use of a bold uppercase letters for the name Moo Moo subtly hints to the cows with hefty built and big, bold and black spots on their back. The characters in black carry the same conspicuity of a cow with black spots. The backdrop of lush green is the perfect base for the image of a cow in its natural surroundings. The connotations that perhaps emerge are that Moo Moo milk products have the purity of natural qualities, making them premium products under Moo Moo milk brand.