Way back in 1960s, the Essar Group’s logo type and mark tosthere firmly establish the Group’s philosophy of growing with innovative approach in the areas of service businesses, annuity and commodity investments. The Uppercase used to depict ESSAR logotype gives a strength and impact to its image as a global entrepreneur – a diversified business corporation with a balanced portfolio of assets in the manufacturing and services sectors of Steel, Oil and Gas, Power, Communications, Shipping ports and logistics, and Construction. The Gripu is active in seizing opportunities to expand their reach. Hence, the joined horizontal bars in intense red elaborates the reach and efficieny factor of the group.