The logo for India’s leading full digital service, pre-media and printing firms named JASRAS was designed around 1974 with the launch of the company. The logo explores the geometric characteristics of letters in their simplicity, strong structural form and rhythm. The dynamic rhythm is achieved by use of using stylized triangles to depict letter A two times in the logo. The shape of A is a triangle based on the Gestalt’s Law of Closure (the visual impetus given to the eyesight to complete forms by using open forms created in a way that persuades visual closure in the mind’s eye).