A pioneer in the radials for cars in India, JK Tyres logo was designed way back in early 70s. It is now an established No. 1 Tyre brand of India. It provides radials of supreme quality for Trucks & Buses, LCVs, Cars and Farm. This function is depicted in the symbolic shape of a small unit of the tyre texture (generally seen as cut zig-zag divisions inside a tyre) representing the part-whole image of ‘Radials’. The speedy, swift and smoothly flowing uppercase letterforms in an extra black weight, further reaffirms the durability, longeivity, quality performance and loyalty of the radials for its buyers/users/customers.The use of black and red provides the connotative “ruggedness” and “masculine power” – that are very much associated with automobile parts; especially tyres.