Kotak Mahindra Finance Limited, established in 1984, is india’s most renowned financial banks. Their state of the art service for individual and group deals, mutual funds, investments, Life Insurance etc. In its revamp around 2010, Kotak concentrated on making itself as among the emerging breed of global Indians. The affluence yet the traditional values and trust that the new logomonogram envisages for the urban audience projects, made the brand strong, comprehensive and widely acceptable. The Devanagari ‘Ka’ – has the knot of ‘ka’ around the strong red stem. This unit within the strong dark blue circle projects superiority, victory, strong foundation and stability.