Jio



Artist/Creator/Designer: Unknown

Category: Graphic Logos

Subcategory: Typographic Logos

Period:  Founded in 2007

References: https://1000logos.net/jio-logo/


Detailed Description

The sole component of the new logo was the word "Jio" enclosed in a circle. Each glyph's form was meticulously modified to be as simple as feasible and to better complement the contour of the background. The majority of the glyphs' ends were rounded. Instead of a square or rectangle, the "i" had a dot. It was interesting to see that neither the dot above the "i" nor the "o" was a typical circle. They resemble ellipses more, if you look at them closely. The left-hand end of the "j"'s upper portion is another peculiar component. The other ends are all rounded, but this one has a noticeable pointy part. With its subtle crisp components, it is also somewhat reminiscent of the 2014 concept logo's main theme. We can infer that the designers who created the insignia inserted it as a kind of edge, stirring up the logo just enough to prevent it from looking too rounded and uninteresting. The Jio logo is able to experiment with colour thanks to its rigid devotion to geometric minimalism. Either a red or a blue circle can contain the white letters. The colours are extremely vivid in both instances, but the red variant is noticeably more striking.


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