Indian Films are the first traded film company, with the main objective of investing in Indian films made primarily for the Indian audience. The expression given to ‘I’ in the name symbolically represents the tricolour – mark of India (its heritage and philosophy). The vertical ascending and descending extensions in the saffron and green hues of the tricolour with the white sitting comfortably between the two bands – creates a subtle feel of ‘moving reel’. There’s a moving symphony, movement, dynamism and framed stories that define the Indian Cinemascope. The other letterforms in white alone are lending themselves to the movement of the Cinemascope (though are visually individual entities in being away from the tricolour string). The fluid identity is almost a tailor-made solution to signify Indian films.