Established in 1934, the Himalays Drug company is well known for a wide range of herbal therapeutic and personal care products. The makeover logo design revolved around the three-tier concept of tying all brand touch-points from packaging to marketing, collaterals, retail and web presence. The orange cross-bar leaf form of the capital ‘H’ of the name identity presents the trustworthy, pure and Indian inception of the herbal and personal products. The orange and green bring fervour, healing power nature’s resources attached with it various brand touc-points. The simple and clean typeface unifies with the said inception and produces a very legible, convincing and positive logotype (with an amost universal appeal visually).