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M.Des Communication Design 2009-2018

Batch 2012-2014
(30 items)


Batch 2014-2016
(48 items)


Batch 2008-2010
(41 items)


Batch 2015-2017
(63 items)


Batch 2013-2015
(38 items)


Batch 2017-2019
(52 items)



M.Des Communication Design 2009-2018

2012-2014
(30 items)

Nirmal Toys
by Ashoka Chary M
India has a great tradition of making toys with wood. And this toy making is a skillful craft. Especially for the children, these toys help a lot to children with playing different play objects and they completely live in a different world with different traditional toys. Toys are used as decorative elements in Indian houses. Most of the houses will have the showcase with various toys in Andhra Pradesh. In Andhra Pradesh apart from Nirmal there are other places also do these toys such as Etikoppaka and Kondapally. I went to know the toy making in Nirmal, which are traditional wooden toys and beautifully carved by craftsmen. During this project I have learned how the craftsmen make the toys from wood to final shape.
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Summer Internship Under PG VINDA Director and Cinematographer
by Ashoka Chary M
"I wanted to work with PG Vinda, Director and Cinematographer who is the great skilled and dedicated cinematographer from Hyderabad. Vinda’s work for Grahanam received major attention and a National Award nomination for Cinematography. Vinda earned a distinction of master of digital format in Telugu cinema. Many critics appreciated his works. Now PG Vanda engaged with three to four Telugu films. PG Vinda made a film “Lotus Pond” as a writer, director and Cinematographer. I got an opportunity to work with PG Vinda for couple of Telugu films. “Aa Aiduguru” and “Anthaku Mundu Aa Tharvatha” . I got an apportunity to explore and observe and learnt so many things in cinematography in all aspects like easthetics, creating lighting and the process of film making."
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Beyond the Bangle
by Ashoka Chary M
This project is about women’s traditional wear, "the bangle," and its making process in the Laad bazaar in Hyderabad. In this documentary project, I attempted to investigate various aspects of Bangles, such as how they are made, where they are made, what their circumstances and working conditions are, the bangle market, people in that market, various communities involved in making and purchasing bangles, and the Bangle-making tradition in Hyderabad. The aim of this documentary is to communicate the working conditions, the skill of the bangle-making craftsmen, the process of that bangle-making, and the ambience of Laad Bazaar, which is the place the bangles are made. I have tried to communicate the bangle-making process to people in the Laad bazaar. How they bargain with the sellers and how the bangle market looks like In order to communicate all these elements, I have used the required camera techniques and other equipment to capture the visuals and the sound. I had explored the techniques and aesthetics of visual grammar, like exposures and points of interest, by pulling focus, using the required depth of field, and maintaining continuity in the actions. In some places, I wanted to emphasise the visuals, whereas the craftsmen embellishing the stones on the bangle and selecting the stones I used the reversal lens technique to achieve the macro lens effect; additionally, for sound recording, I used a Zoom H1 recorder, which is an external recorder for recording Foley sounds from the locations. In order to communicate the visuals about the bangle making, the Laad bazaar, and the people, in this film there are 5 chunks, which are the Hyderabad introduction by establishing wide shots of the Charminar and Golkonda fort, and the Laad bazaar ambience through the market and the people visuals, Since I have seen three different bangle making processes in the Laad bazaar, I have shot and presented those three processes separately in the film. Then the second chunk of visuals is process number 1, which is the heating of the lacquer and the process of making lacquer ready for the bangles, as well as bangle making. Then there's the third chunk, which is a completely different process than the first. Then the fourth chunk is also another process, which is the old process of using pot. Then the fifth chunk is the Laad Bazaar, with people and the ambience of the night. Because lacquer bangles are well-known for bridal bangles, I attempted to connect the film with a bangle being made in stages and a bride being decorated with suggestive shots. 
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Balaram
by Ashoka Chary M
"Balram, Short Film" is a project about treasure hunters and their beliefs about treasures. In this narrative fiction project, I attempted to investigate various aspects of visual storytelling and filmmaking, such as preproduction, production, and postproduction. I have made this short film based on news from various places in India and experiences from my village. In this story, Balram is the main character who believes in the treasures and wants to earn money through shortcuts. Though I have drawn inspiration from the real events in my village, I have also added fictional characters to this film. How the Balram fell into the treasure-hunting trap—in the process of rescuing his friend—and finally, he drags his son into the treasure hunt. The aim of this short film is to communicate Balram's character and the journey towards the treasure.
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Writing with (Available) Light: Amol Gole Cinematography
by Chinmay Bhave
With an academic background in mass communication and professional experience in the news and consumer research domains, I was keen that I acquire a new skill during the internship; more importantly, a skill that would add up to my professional objectives. Though I have wandered along different paths, one thing has always remained common. It was my interest in observation of social behaviour and using visual methods to capture that to be able to tell the story vividly. A medium like TV news demands the storytelling to be pithy and lucid, and the production time available is very limited. Though this is a very effective way of communicating information in packages, it leaves little scope for reading between the lines and expressing complex ideas like human emotions. This is where I felt the need to break free. I wanted to understand the cinematic style of storytelling and fuse it with the non-fiction work that I am interested in to make it engaging. I believe that storytelling becomes effective when it is experiential and one makes the most of the medium of communication. Filmmaking has the potential to transport the viewer into the world of images and sounds and create a real experience.
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Seoul Curry
by Chinmay Bhave
This project was inspired by the travel accounts of ancient travellers like Marco Polo, Xuan Zhang, and Ibn Battuta, etc., who travelled to new lands and wrote vivid accounts of their experiences. These travelogues became bodies of knowledge pertaining to the regions explored and were important exploratory ventures for the countries these travellers represented. Burton Holmes, who is credited with coining the term "travelogue," monetized his skills by conducting travel lectures. These travellers satiated the curiosity of their countrymen about the new cultures they visited. Today, these documents are landmark reference points for exploring the cultural history of the regions these travellers explored. I intend to create a visual travelogue that presents a point-of-view account of my experiences in the land of the morning calm. The travel writings of noted Marathi writer P. L. Deshpande are known for his deep cultural and behavioural observations. Whether he travelled within India or abroad, his writings described the cultural landscape as well as interesting personalities within these contexts. I wanted to "see things differently," and P. L. Deshpande was an important reference point for me. Any comprehensive ethnographic project requires much longer fieldwork as well as familiarity with the language. These two qualities are critical to gaining ethnographic authority. My project is an exploratory first step that borrows from concepts of visual anthropology in order to break the mould of structured journalistic methodology and see beyond what travel guides tell you. This would require focusing on visual culture, interactions, and going off the beaten track. As a designer, I would like to create a tool that can use cameras as a research tool to unravel cultural insights. I want to present my travel experiences and stories with dual temporality. While the book sums up the experience of travelling across South Korea and living there as a student, the blog would be a collection of images where each experience in South Korea has its own unique perspective. The book is a picture story that gives a holistic description of what South Korea was like for me. On the other hand, the blog viewer can enjoy each image separately as a work of art or design. It allows the photographer in me to present stories of journeys within a journey. I have explored the duality in the photo-word relationship as well. In book form, my notes supplement my images, allowing me to say exactly what I want to say and elaborate with precision. In the blog, words are kept to a minimum, and I expect the viewer to interpret and react.
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Stick to Dreams- A cinema verite film from the world of Indian hockey
by Chinmay Bhave
It is a film about dreamers! It is about the lives of people who are not afraid of going against the flow, norms and chase their dreams. Though the inspiration for my film came from my passion for hockey; this film is not about the game. It is about the mad zeal with which hockey aficionados like Andrea Thumshirn work relentlessly to realize their dreams in foreign land full of challenges. Hockey is merely the turf on which the story unfolds. The film aims to peek into lives of people at the hockey village who have come together, woven their dreams together and trying to work towards a common goal in spite of socio-cultural differences. Their dreams, aspirations are completely different but what brings them together is the hunger to make things happen against the tide. Stick to Dreams seeks to use cinema verite approach to peek into the lives of these dreamers with an aim to understand them in an engaging yet empathetic manner. While the mainstream media regularly produces feel good stories about such dreamers; it seldom has the patience and wherewithal to go beyond the headlines. My curiosity about the process of social change juxtaposed with individual motivation to see things differently motivated me to make this film.
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Happy Hands Foundation
by Divya Bharadwaj
The stated purpose of a summer internship at IDC was to expose oneself to different design firms in rural and urban sections of society and to understand how design can intervene to bring about constructive changes as per the socioeconomic and cultural context. As a Visual Communication student, I wanted to work with an organisation that is motivated to work for society and uses design intervention to change lives and make a positive social impact rather than just for commercial gain. Working as a designer in the past, I have often been exposed to several Indian crafts and folk arts and have had the privilege of working with them, even on small projects. Ever since, I have been really keen on learning more about them. I wanted to use this internship as a chance to explore this possibility as well. Happy Hands Foundation and The People's Project brilliantly combined these two interests and requirements, while also meeting IDC's criteria.
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Sight of Sound - an expression of emotions
by Divya Bharadwaj
Abstract art, which people would perhaps consider the most emotionally subjective form of art, is actually completely objective. The emotional objectivity of abstract art lies in the characteristics of the colours and their interactions with one another. To know what kind of colour palette can express the chosen emotions and to substantiate the reason for using movement in colours, as well as to understand which elements of art or visuals play a vital role in evoking emotions in the viewers, I created a survey. The inferences were made from 50 complete responses and around 76 partial surveys, where 16 of the surveys had data for 6 or more than 6 questions and thus were considered in the inferences.
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Animation for Industrial Safety
by Kailash Gharat
India is a country that was known for agriculture, but after industrial development, maximum employment depends on industries, and industries depend on manpower. But the manpower that is required for the jobs also requires proper education. Accidents are more likely if proper safety education and training are not provided. Government industrial organisations and public-sector companies are making lots of effort to minimise occupational accidents. But existing awareness materials such as safety posters, stickers, banners, and informative messages are not as effective. Technology has brought enough advancement into the life of the common man. One of the major benefits of information technology is computer graphic animation. The industrial environment is dangerous, and safety is a major concern. Animation generated information can explain scenarios before and after accidents and prevent employees from experiencing similar incidents in the future. Animation can help to understand safe procedures for handling hazards operation Education and training are the keys to maintaining a healthy atmosphere at any hazardous workplace. There are many ways to educate workers in the workplace, such as the display of safety posters, safety messages at factory entrances, canteens, work floors, and worker gathering areas. It’s important that workers fully understand the potential health effects that may occur after a long period of time. Maintaining safety awareness among workers is the key to controlling accidents at the workplace. Safety awareness is critical in many hazardous work environments.
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Constructive Approach of Devanagari Calligraphy
by Kailash Gharat
The report presents the understanding constructive approach of Devanagari Calligraphy, basic fundas of the script, proportion and character of the alphabets, such tasks completed during summer internship. Devanagari Calligraphy is highly appreciated in the history of writing. Imitating historical handwriting is a wide, well-lit highway to calligraphic success. Learning historical hands is a method of training the hand and eye, rather than a final destination in calligraphy. I tried to understand of the writing sequence of Devanagari calligraphy, analysis of Devanagari letter design. The graphic scrutiny of the Devanagari letters will bring out important aspects of the letter design.
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Introducing Devanagari Calligraphy to Undergraduate Design Students
by Kailash Gharat
The report presents the importance of Devanagari Calligraphy, basic writing sequence of the script, proportion and character of the alphabets. Devanagari Calligraphy is highly appreciated in the history of writing. Learning historical hands is a method of training the hand and eye, rather than a final destination in calligraphy. This study is especially made for the undergraduate students of art and design field. I tried to explain the writing sequence of Devanagari calligraphy, analysis of Devanagari letter design. The graphic scrutiny of the Devanagari letters will bring out important aspects of the letter design. The content of the report provides the perfect start for your journey into the field of calligraphy, with everything from the history of this art form to in-depth instructions on creating each letter of each featured alphabet makes the process of learning Devanagari calligraphy easy simple and enjoyable for aspiring artist, designers and other all interested students in the field art and design.
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Workplace Safety Education : The backbone for promoting safety awareness at workplace
by Kailash Gharat
Accidents are a major cause of death for people working in construction sites. It is an urgent need to address these issues for the betterment of safety workplace. Poor education, lack of proper training and knowledge about workplace safety issues are some of the main causes for construction accidents. This project aims to create safety awareness among workers using animation videos. These videos can be effectively used by the Safety Manager to provide an appetiser to safety through the engaging characters, amusing story line, and a humorous approach. These videos are designed for less literates and are free of language and culture barriers, keeping in mind the wide and diverse audience. Visual safety awareness material can be used, but due to low education levels of the workers it is difficult to communicate at diverse languages. Therefore wordless animated videos have the potential to make safety education more attractive and enjoyable can solve this problem. Issues like ladder safety, working at height, object falling from height, material handling, and their prevention have been communicated through this project. Safe workplaces are vital to the well-being of workers and the strength of economy of an industry or a nation. Thus, to promote safety education, I have decided to contribute as a designer, to improve safety on the job by preventing workplace injuries and illnesses of the worker.
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Corporate Identity Design
by Reshal Shah
With an academic background in mass communication and professional experience in the news and consumer research domains, I was keen that I acquire a new skill during the internship; more importantly, a skill that would add up to my professional objectives. Though I have wandered along different paths, one thing has always remained common. It was my interest in observation of social behaviour and using visual methods to capture that to be able to tell the story vividly. A medium like TV news demands the storytelling to be pithy and lucid, and the production time available is very limited. Though this is a very effective way of communicating information in packages, it leaves little scope for reading between the lines and expressing complex ideas like human emotions. This is where I felt the need to break free. I wanted to understand the cinematic style of storytelling and fuse it with the non-fiction work that I am interested in to make it engaging. I believe that storytelling becomes effective when it is experiential and one makes the most of the medium of communication. Filmmaking has the potential to transport the viewer into the world of images and sounds and create a real experience. Company is a creative house founded by KB Vinod and Bhupal Ramnathkar in February, 2012. It is a design and advertising agency based in Lower Parel, Mumbai. Comapny believes in honesty, transparency, simplicity and originality. They are a team passionate and obsessive about quality and creativity. Some of their clients include Fashion Big Bazaar, Caprese, Holii and Malabar Gold.
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The Speaking Image
by Reshal Shah
DIVING INTO IMAGES ~ SETTING AN OBJECTIVE Where all do we encounter images and how do we make sense of them? Images have made a journey from the age-old Lascaux’s paintings to the contemporary media images. But there arises a question to reflect upon: what are images and what are the contemporary changes? These questions often hover my mind and I am compelled to ask: What is my role as a visual communicator? How do I express? In my view, the most challenging task for a visual communicator is being able to communicate visually. Good images have the power to stay silent, yet convey so much. "The design is an expression of the purpose. It may (if it is good enough) later be judged as art"- Charles Eames. My objective thus becomes, to bring in images of art and make a study of images relevant to our current times. There is a need to realise the thought of what the purpose of an image is. THE FUTURE OF THE IMAGE The title is borrowed from the book, The Future Of The Image by Jaques Ranciere. The study of visual imagery in our times needs to take into account the diverse nature of images encountered today. We come across imagery in various forms like mobile imagery, Internet content (YouTube, TED, etc.), television, film, animation, advertisements (print, television, internet); illustration, painting, printmaking and sculpture. In these times where media throws a tsunami of images, there arises a question as to what relationship do we have with a still image? For example, people watch television till late in the night where images change at the rate of 24fps. What is the future of a still image in this tsunami of images?
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Young India - Then & Now
by Reshal Shah
People often talk in generalities about the youth, having positive hopes in some sense as well as a few complaints against them. But what are the young people of India doing in reality? Why are they doing what they are doing, and what keeps them at it? These questions made me think that it would be interesting to talk to the young faces of my time and learn about their journeys. Looking at what others did in the past, in their youth, would allow me to reflect and understand in some way how we are all connected and how we have conversations, between "then" and "now," with a thread that binds us all together. The title of the project, "Young India: Then and Now," has somehow emerged from Gandhi’s "Young India." This Young India was a journal that had thoughts and opinions that inspired many people. It was focused on addressing various problems of those times, during the pre-independence era, and contained highly motivating views and messages from people who believed in their mission and worked actively towards it. Thus, my journey with this project began with what was happening "then" amongst the Indian youth. The questions about the youth "now" that were yet to be answered had their roots in the past, and thus, the journey of this project in itself became "Young India: Then and Now." Through this project, I wish to bring out the essence of these experiences through storytelling. The goal is to bring in my own image and text in an interesting way to give out the message in a richer form while maintaining the traditional strengths.
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2D Space Understanding for Blind - By applying 3D concepts
by Shweta Kable
The world around visually impaired person is drastically different from the experience of a person with normal vision. Very few skilled and explored people can achieved the environment around them to some extent. Every time when we go to any new place we create mental map of that place with the help of various visual clues and if someone asked you about that place then you prefer to give him/ her illustrated hand drawn map. Blind people lack this visual information and they face great difficulties in generating efficient mental maps of spaces and therefore find difficult to navigating efficiently in these spaces. Here we describe how blind people perform with haptic devices and understand the task given to them with minimum support. The project went through multiple experiments with blinds and we found out interacting with them is the best possible way to understand them better.
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Intranet Portal Design for CMS UX Portfolio
by Shweta Kable
The key challenge for today’s marketers is to provide the right message at the right time through the right channel. Maintaining brand consistency, coordinating with multiple internal and external service providers, developing actionable insights that reflect a complete and accurate understanding of the customers, and speed-to-market are clear challenges. My project was to create a digital identity for Tata Consultancy Services’ (TCS’) Connected Marketing Solutions (CMS) group to showcase their portfolio. By attempting this intranet portal, we are trying to bridge the gap between customers and CMS Group, which will provide design solutions and strategy. Here, we are achieving it by following current design trends to make it a user-centred design. The project's aim was to showcase their portfolio in a creative way, which would feature their strengths, capabilities, team, and work. We achieved it by following current design trends and making a user-centred design. Our approach was to solve the problem through interactive infographics. I was working with a team of two visual designers and one usability analyst for a period of 47 days. The initial task was to create visuals based on the existing wireframes provided by TCS’ CMS group, which were simple and didn’t have anything that showed the creative process, services, or portfolio of the company. After we had a review of the provided wireframe, we suggested some changes and applied them. We then created two different visuals for that wireframe. The team had a discussion and debate on the wireframe and visual design, through which we came to the conclusion that we should change the overall approach of the portal. Because it was difficult to comprehend complex data or analyse a large amount of information using words or texts, the new approach was to solve the problem using interactive infographics. Infographics make it easy to understand and navigate the complex world of facts, figures, and directions to finish a task, solve a problem, or meet a need. The objective was to create a design that had different layers of information, and each layer could have multiple hierarchies. This was a completely new concept. We started working on this new concept with a comparative analysis of various company portfolio websites, many interactive websites, and infographic websites. We received various inputs and inspirations, as well as insight into the latest design trends and their various effects, and how we could use them smartly in our portal to communicate better with customers, through comparative analysis. The problem definition was to create a wireframe that had a proper content flow, was interactive, guided the user to navigate through the entire portal easily, and also created and developed two different visual design concepts. After creating two different visual designs for the basic four pages, the team had a discussion, and with the concoction of the two visual designs, we created one single final design that served all the purposes. Later, the design was sent to the user interface developers for further processing. Working in a company like TCS, which has an excellent group of people who all have deep knowledge in digital media, was a great experience, also equally challenging and exciting to work with a completely new medium and learn from the basics. As a visual designer from IDC at IIT Bombay, their expectations from us were really high. They immensely appreciated our work, our work process, and our design style. Not only are most of the things new to us, but there were also many new things that they got to know from us. All in all, it was a good exchange of knowledge and experience.
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Creating Sensory Experience For Visually Impaired Children
by Shweta Kable
This project aims to create a sensory experience for children who are visually impaired. Over time, children with visual impairments slowly become more acute in their other sensesver time, children with visual impairments slowly become more acute in their other senses. The lack of one sense increases the importance of the remaining ones. They become more sensitive to touch, smell, sound, etc. They use their fingers to understand a text written in Braille, remember people or places through fragrances, and understand the space around them through sound. The world around visually impaired children is drastically different from the experience of a person with normal vision. When a person with vision experiences the world, it is primarily through "what they see," but for the visually impaired, "what they touch, smell, and hear is what they experience." This project is concerned with visually impaired children of the pre-Braille class (5 to 10 years old) who stay in residential blind schools. There are a considerable number of students who remain in the same class for years due to hampered growth. Also, children are in a completely different environment when they go home during the weekends. This problem is widely known, yet very little attention is paid to it. My project aims to engage students in physical and mental activity when they are at home. At the same time, this activity will help them to improve their sensory coordination because knowledge of Braille demands sensitive hands, fingers, and coordination between sounds (ear) and touch (hands). The research led to prototypes aimed at engaging visually impaired children in active play. The goal of the designs is to create an aid that empowers children to build cognitive, social, and physical skills. The project will identify these abilities, teach them how to use them effectively, and assist them in learning about Braille. The idea is to make them physically and mentally strong, which will help them with pre-Braille development and at the same time make their sensory experience richer.
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Pune Bus Transit Route Map
by Shweta Kable
Pune was the cycle city of India, but now it is the motor cycle city of India. Pune has the highest percentage of two-wheelers in the state. Other than autos, bus transit is one of the major public transports Puneites use. Pune’s bus routes and services are very chaotic. There is literally no connection between buses and schedules. One of the common scenarios you will notice at any Pune city bus stand is that people are running here and there and asking everyone which bus goes where. or a particular bus number or route? Any new traveller who wants to travel from destination A to destination B needs to find the correct bus that goes to his destination. Also, there are various buses that go to the same destination but take a different route. The project aims to design a bus transit map that will explain routes and focus on 20 major stations in Pune city. To avoid confusion, this map will show you the shortest as well as all possible bus routes. This will provide the best possible service to the greatest number of people within the governing economic constraints. The route structure will be clear, requiring the user to spend the least amount of time understanding it. Because bus transit is such an important part of public transportation, bus lines should complement rather than compete with other modes of transportation, allowing each mode to be used to its full potential. People should interact with the route map in terms of comprehension and use, which will make their life easy in terms of bus travel.
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Responsive Design Strategies
by Srinivas Godala
The main objective of the project was to analyze and understand the Responsive design strategies in web design. This project focuses on the need for responsive web design for a wide variety of users looking at the mobile usage in the current day scenario. With increasing trends in the use of smart phones and tablets of different screen size, it became difficult and complex to maintain the website that fits best on different screen sizes. Responsive Web Design (RWD) is found to be an effective way of solving the issue of site management for different end users. As the name suggests, RWD is a conceptual design of website with the properties of liquid, which occupies the shape of a container without losing its properties. RWD conceptualizes on three main fundamental blocks of website construction. Which are Media queries, Fluid grids and Flexible images.
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Strategic Pilot on Adaptation to Climate Change (SPACC)
by Srinivas Godala
I worked at Bharathi Rural Development Society (BIRDS) for a summer internship Allagadda, BIRDS is an NGO working in and around four states: Andhra Pradesh, Karnataka, Tamilnadu, and Kerala. BIRDS vision is "a world where all its inhabitants live in complete harmony with each other to maintain and benefit from balanced eco-systems." BIRDS mission is to create a platform for people from all walks of life so that they are able to take necessary action for ensuring ecological stability, safeguarding human rights, eradicating poverty, ensuring a minimum standard of living, and bringing in social justice (on account of differences based on gender, disability, social and economic marginalization, and displacement). BIRDS will work only for the furtherance of its vision, mission, and objectives. BIRDS recognise that they are only a part of a bigger movement to ensure environmental stability and in the fight against poverty. Therefore, it tries to establish linkages at the organisation and community levels with different strategic developmental players (governmental and non-governmental).
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Developing the learning method for Hearing Impaired Children in Andhra Pradesh
by Srinivas Godala
This project is aimed at improving the learning and communication of hearing impaired children aged 4-7 years. Hearing impairment is a major setback as the child loses the chance to learn language and speech at this precious age. Added to this, the parents do not know how to teach new things to the child for basic communication. These children require a special learning method after proper treatment through hearing aid with Cochlear implants. Specially trained teachers of Auditory Verbal Therapy (AVT) are very instrumental in improving their auditory, speech and language skills as regular teachers don’t spend enough time teaching these children or parents remove the cochlear implants. I have designed an interactive learning method designed for solving auditory & language problems which can used at home with help of parents as well.
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Kakatiya Dyansty Art and Architecture
by Srinivas Godala
This project aims at paying a visual tribute to the art, culture and architecture of the Kakatiya Dynasty in Andhra Pradesh - such as the Warangal Fort, the Thousand Pillar Temple and the Ramappa Temple. The finely sculpted dancers, beautiful flowers, aesthetically carved Prakaras or Gopuras says a lot about our ancient art and culture. This project takes the shape of a pictorial book that communicates the essence of Kakatiya art and architecture. Through this project I have tried to improve my understanding of photography, communication design and visual design.
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Branding of Flower selling company
by Tarun Kumar
Branding and identity are very powerful tools of communication that make a first impression, whether in business or in personal life. It represents the company's profile and existence. It helps people to recall some brands with just a little glimpse. I have never done branding before in my design education or career. I am always fascinated by simple, minimalistic symbolic identities that attract millions of people at a single glance. So I decided to explore the most basic and serious subjects of design. I start working on a hypothetical brand, which lets me think about all the processes of establishing a brand and identity. I start working on the most important element of identity, which is the logo, to make other collaterals on the basis of that. I came up with many ideas and processes between the idea and the final output. This time I worked only on the basics of branding, which can later be added to other things required for promotion and establishment. I decided to do the branding of a flower delivery and purchase company that would be international. I explored some initial options, which I later elaborated on in my own style of illustration, as I am also interested in illustration.
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Exploration in Image Making
by Tarun Kumar
Images are an important source of our lives. From morning till night we see thousands of images on our smart phone; on television; on computer screen; magazines ; news paper and road side hoardings. Images keep coming at us many mediums and have become an very important source of our knowledge, entertainment and information. As a designer I creating images in many forms like illustration, photography, logosymbols and posters etc. This project has been an attempt to understand the process of image making, more critically. My previous approaches in image creation have been intuitive. While such an an approach continues to be important. In this project I have tried to understand the sources and the content and the formal aspects of visual language more carefully. As I explored different ideas many images comes to my mind before. A concrete image appears as a final thing. One important myth that I questioned during this project was my belief that image should always be pretty. There are many things around us that are not always pretty. I understood that sometimes images that depict our environment as its can be like mirror that reflect our world accurately. So in my project “Exploration In Image Making” I will create images of things that are often unnoticed by people.
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History of Design Timeline
by Vishnupriya Kaulgud
A timeline is a display of events in an order that exhibits prominent trends and helps understand the reason for such occurrences. There have been several timelines available for art movements and design. However, most of these are meant to document the history that art and design charted in the West. There wasn’t a cohesive timeline to display the evolution of design in India. The aim of the project was to create a design timeline emphasizing on the evolution of design in India. However, it still tries to fulfill the key moments from the History of Design in the West in order to serve as a holistic reference for any design student in India. It focuses on typography and graphic design while covering the scientific, socio-economic, political, and art influences.
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UX Portfolio Intranet Portal: Visual Design
by Vishnupriya Kaulgud
I took this project as a challenge to myself. I had never worked in a Corporate IT Company. So, to learn their work culture, methodology in how they apply things and come to a conclusion were all into my learnings. My project was for total 45 days in which we had created digital identity for TATA Consultancy Services’ (TCS’) Connected Marketing Solutions (CMS) group. They will be showing their portfolio work through this website. Here, we have achieved this by following current design trends to make it user centred design. I found out, working in specific time constrains, with limited sources, how to come out with a completely new solution. By designing this website we were trying to bridge a gap between customers and CMS group which would provide design solutions and strategy. Visual designs for old wire-frame was dome initially. Then new concept with new wire-frame was designed. Visual design for new concept was done and after that one final concept was completed with combination of two designs.
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Designing a Touch Based Application Game to Recognise Gujarati Script for Children
by Vishnupriya Kaulgud
India is a country rich with 22 official spoken languages, 13 official and 10 major scripts. In a multilingual environment like India, people travel from one state to another in a couple of hours. When one travels to a different state, there is a new language spoken and a new script used for reading and writing. But one is unable to identify these scripts. Apart from the languages and scripts taught in school, there is no exposure to a new language or script. Many times, people speak the language, but the associated script is not recognised. It would be beneficial if one could recognise at least one new script apart from what is taught academically (in schools and colleges). Previous researchers have shown that the best age for learning new things is early childhood. A new script will be taught based on the Devanagari script as the users' native script. This project aims to provide a solution for easy learning through a touch-based game for the recognition of Gujarati script. Users will be between the ages of 7-9 years old and will be familiar with the Devanagari script. My current goal is to concentrate on the recognition of vowels, consonants, and numbers in the Gujarati script rather than conjuncts or script writing.
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Game Design to form Conjuncts & Word Construction in Devanagari Script (Hindi) for Children
by Vishnupriya Kaulgud
India is a country rich with 22 official spoken languages, 13 official and 10 major scripts. In a multilingual environment like India, people travel from one state to another in a couple of hours. When one travels to a different state, there is a new language spoken and a new script used for reading and writing. But one is unable to identify these scripts. Apart from the languages and scripts taught in school, there is no exposure to a new language or script. Many times, people speak the language, but the associated script is not recognised. It would be beneficial if one could recognise at least one new script apart from what is taught academically (in schools and colleges). Previous researchers have shown that the best age for learning new things is early childhood. A new script will be taught based on the Devanagari script as the users' native script. This project aims to provide a solution for easy learning through a touch-based game for the recognition of Gujarati script. Users will be between the ages of 7-9 years old and will be familiar with the Devanagari script. My current goal is to concentrate on the recognition of vowels, consonants, and numbers in the Gujarati script rather than conjuncts or script writing.
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2014-2016
(48 items)

Murtikar: Idol-makers of Pen
by Ameya Narvankar
The elephant-headed god, Lord Ganesha, is one of the most beloved and revered amongst the Indian deities. Every year, we celebrate the ten-day-long Ganesh Chaturthi festival in his honour. In the western states of India, particularly Maharashtra, families welcome the god by installing Ganesh murtis (idols) in their homes and setting up pandals in public places. Traditionally made with clay, and now PoP (Plaster of Paris), they come in a variety of shapes, sizes and designs. But little do we know about the 'murtikars', the people responsible for crafting these beautiful idols. My curiosity to learn more took me to the small town of Pen in Maharashtra, home to the traditional Ganesha idol making industry. All year around, the murtikars here work in their karkhanas and mass produce the idols that are then sold in metro cities. During my visit to Pen, I was exposed to the various processes of idol making and got a peek into the life of the murtikar for whom the traditional art form has evolved into a year round occupation.
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Visual Merchandising for benares
by Ameya Narvankar
A celebration of all things beautiful, Good Earth is India’s leading lifestyle and luxury decor brand. As a part of my internship programme, I had the delightful opportunity to work with them on conceptualising and visualising merchandising ideas for their upcoming collection (2015-2016). The following report describes my journey as I undertook unique projects that challenged & heightened my design sensibilities; and contributed to my understanding of the impact of visual communication on society. I have presented my design outcomes in form of tasks, each of which describe the objectives of the project, my role and involvement in the development, the challenges I faced along the way, and how I overcame them to come up with suitable solutions. These tasks ranged from visual merchandising to designing wall collages, all revolving around the theme of Benares & its cultural confluence for the 2015-2016 collection.
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The visibility & representation of LGBT (Lesbian, Gay, Bisexual & Transgender) in Indian society
by Ameya Narvankar
The Indian LGBT (Lesbian, Gay, Bisexual & Transgender) community have for long struggled for their legal rights and acceptance, in a society deeply entrenched in homophobia. With the reinstatement of sec 377 of the Indian Penal Code that criminalises homosexual behaviour, it has led to further discrimination of the community. It is evident, that we, as a society are conditioned since childhood to conform to certain gender roles and sexual identity. As we grow up, this need to 'otherise' ideas we don't understand takes over and homophobia raises its ugly head. It is the need of the hour to break this cycle and educate our future generations on this much existent reality of our times. The resources available to achieve this are minimal and for children, quite rare. The mainstream has shied away from accurate representation and often the depictions have been cruel and downright homophobic. The project is an effort to add towards the positive representation of the LGBT community through the medium of storytelling. Ritu & Chandni's story (& struggle) in the form of an Illustrated Storybook for Children - Ritu weds Chandi is the outcome of this effort. Little Ayesha observes, questions and tries to make sense of the resistance and stigma faced by her cousin's same-sex wedding, in this tale on how love overcomes all odds. The following report describes my journey as I broaden my understanding of the LGBT community and subject; and arrive at a design solution that allows me to contribute with the best of my abilities as a visual communicator in a meaningful way to the same.
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The story of MEHFUZ
by Ameya Narvankar
History is a vast subject and is often dreaded by both students and adults alike. The aim of this project is to generate a healthy curiosity towards Indian History and make learning a richer and memorable experience. The project began as an exercise in creating visual aids to facilitate understanding for middle schoolchildren. However, after assessing the subject I realised that my own understanding of history was inadequate and thus began the process of re-learning. In addition to exploring the various reading materials and media resources available on Mughal History, I also undertook various activities which made my own learning experience enjoyable and fun. 'The Mughal History Project' - story kit is the outcome of this effort. The resulting story kit is a bundle of my own experiences that aims to make history less intimidating for casual readers through the medium of storytelling and activity. It explores the A to Z of Mughal Social Life, right from the Atelier to the Zenana; sharing nuggets of information on the larger-than-life personalities of the Emperor and his wives, their grand and opulent lifestyles, the court politics and not to forget the indelible mark they left on Indian art & architecture, which is reflected in the Miniature Painting style approach of the design. The following report describes my approach towards re-learning and understanding of Mughal History; and arriving at a design solution that captures my own experiences and present it with the best of my abilities as a visual communicator in a meaningful way to the same.
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Visual Ethnography: Gadia Lohar
by Boski Jain
Gadia Lohars (also known as Gaduliya Lohars) are a nomadic community of Rajasthan, India. They are lohar (ironsmith) by profession who move from place to place on bullock carts. These carts in Hindi are called gadi, hence the name ‘Gadia Lohar’. As they have been on a constant move since many years, they are found in other parts of the country too. They generally camp in the outskirts of city for few weeks or months, temporarily establishing work place and selling their in the markets of nearby city. Their current economic status is not good and they are in constant struggle for political rights since they have been on a constant move from place to place since many years. This report is about one such group settled in the outskirts of Bhopal, Madhya Pradesh. It is the account of an attempt that has been made to study the lifestyle of this ethnic group.
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Gamification of Education
by Boski Jain
A project by IDC, IITB, and RSK (Rajya Shiksha Kendra) for government schools in Madhya Pradesh involves the creation of supplementary material that is game-based and interactive in order to enhance the quality of learning in primary schools across the state. (In classes 1–5, particularly in subjects like mathematics and languages English and Hindi), The workshop was conducted at IDC, IIT Bombay, and included students from the National Institute of Design, the National Institute of Fashion Technology, the Design Department at IIT Guwahati, and IDC, IIT Bombay.
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Chadar Badar- A puppetry craft of Santals
by Boski Jain
The project is about understanding what is happening to some traditions practiced in rural areas of India in this an age where ‘development’ often assumes an aggressive approach. This will be done through the context of Chadar Badar- a puppetry craft of the Santals. The project began with wanting to understand reasons for its decline, its relevance in the current times and the desire to preserve or recover this practice. Questions that arose after understanding a field trip led to a closer scrutiny of assumptions underlaying the urge to ‘preserve’ this tradition. The project seeks to express dilemmas faced both personally and collectively as our societies attempt development. This will be done in the form of a picture book.
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Improving academic experience through better communication in the teacher-student community at IDC
by Boski Jain
Within the framework of the current education system, there is little conversation between teachers and students outside of the curriculum. Teachers and students do not take time or effort to discuss the importance of what is being taught or the methodology being used to do so. The project aims to understand the reasons for this. Talking more often and more freely about course content and projects can lead to better performance and fewer complaints on both sides. But it is apparent that this does not happen. To bridge this gap, solutions will be looked at that will help students speak freely about (a) each other’s work and (b) the course being taught, as well as help teachers analyse if what they want to convey is being understood by students or not. The project shall not suggest a new academic system but rather find opportunities within the current system that will cater to the stated problem.
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Visual Grammar of Street Signage
by Kanika Kaul
This report documents hand painted street signage in some parts of New Delhi and analyses the visual design decisions made by the artists. As graphic design students, an understanding of visual communication principles is critical for enhanced design choices. Observing the same choices as made by untrained artists and the impact of their decisions give us a more appreciative view of their craft. Some examples of interesting signage and beautiful technique are presented in this report, as well as insights from an interview with a practicing, established signboard painter in Chawri Bazaar, an area of Old Delhi. This project was undertaken at the Industrial Design Centre, IIT Bombay in December 2015 and was guided by Prof. G V Sreekumar.
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BIRA91: BUILDING A BRAND
by Kanika Kaul
Bira91 is a recently launched indigenous craft beer, currently retailing in Delhi & Bengaluru. The parent company, Cerana Beverages, approached DKMD in March 2015 with the brief of designing Bira’s identity, right from its logo and surrounding brand language but also its vision and strategic plans for the future to expand Bira’s loyal fanbase and build a brand banking on goodwill and cheer. The project covers contributions to Bira’s web & print presence as well as concepts for image-building events that will strengthen Bira’s recall.
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Teaching Devanagari Calligraphy To Children
by Kanika Kaul
This project documents a series of workshops conducted to teach children between the ages of 10 & 12 Devanagari calligraphy with the intent to sensitize them to the art of calligraphy and writing beautiful letterforms as well as generate awareness about calligraphy not just as a hobby or craft activity but also a creative process of expression. I created a 3 workshop structure wherein I designed activities & tasks that would aid their understanding of Devanagari and help them learn calligraphy using a structured, step-by-step process. The activities begin with an introduction to basic strokes and then move on to more complex and technical aspects of calligraphy. the children responded well to more traditional and basic tools and tasks rather than abstracted versions of the same activities.
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Design a self-sustaining, design-centric magazine, published by IDC
by Kanika Kaul
Magazines are a powerful tool to promote an ideology or way of thinking. However, in the current scenario, magazines are finding it difficult to sustain themselves without the support of advertisements as readership is dwindling due to the slow rise of the digital reading audience. I propose to create a design magazine, published by IDC and targeted at young, aspiring design students, that talks about not just design studios and important people in design in the country but also about larger aspects of design and displays a nuanced view of design as a field or study. A magazine is a perfect vehicle to propagate the design message, in that it not only provides information but is itself a canvas. Since there is no commercial motive behind this magazine, it will be able to disseminate a more holistic design ethos and thinking, which can be part of an evolving design pedagogy. I also aim to create a structure within which the magazine is able to sustain itself without having to restrict any aspect of its being in order to retain readership.
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Word-Image Relationship
by Karan Vohra
Images and text create a dynamic relation which when unravelled creates several questions. One might say that images signify by virtue of resemblance or imitation, words by contrast are arbitrary signs, part of a language that signify by virtue of custom or convention. Simply saying that images are resemblance may not be sufficient for sometimes they resemble other images, illusions, imaginations and creations. Be as that may, an image also signifies something because of a social agreement or convention, an intersection with language, not just by virtue of resemblance. The relationship becomes more intertwined and playful when storytelling becomes a factor. The project is a way to gather a better understanding of this relationship through the lens of stories, especially those in the curriculum of CBSE. A personal motivation comes from the standpoint of being an illustrator and storyteller myself. When does an image supplement, contradict or simply gets along with text. Are their ways to objectively look at images and their relation with words. Moreover the involvement of children allows for a fresher perspective, garnering ways of seeing an image when there exists familiarity with the text. A simple match between text and image may never be enough, far from ideal, they may complement each other, help push the message through contradiction or encourage discovery. A viewer’s relation with the two and the way in which she participated (or doesn’t) affects the relationship as well. These questions are complex. Storytelling through the interplay or word-image may demand fulfilment of some factors as well. Discovering the same is attempted.
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Design Education Project, Khun Agastya Foundation
by Karan Vohra
Agastya International Foundation is a Bangalore based non-profit educational trust that seeks to transform and stimulate the thinking of economically disadvantaged children. Agastya does this by bringing innovative science education to the doorsteps of government schools in various states in India. Ms. Latkar, Ms. Shah, and I went to the Agastya Foundation in Kuppam in order to understand the way this incredible foundation works as well as to conduct some workshops. Agastya brings students from schools in the vicinity and exposes them to technology, art, and multiple perspectives. I got the opportunity to carry out a shoe art workshop with nine girls from an all-girl residential school in Kuppam. Children were asked to make things that they loved, which in some ways defined them. Students used some incredible colour combinations and learned to use textures and patterns to aid their design. It was a fun-filled activity that gave me insights into organising workshops better.
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Queer Voices
by Karan Vohra
The word ‘Queer’ is an umbrella term for sexual and gendered minorities. This community has borne the brunt of intolerance and rejection from the Indian society for a long time. The project attempts to understand the nature of these oppressions that they face, bringing out their voices to lead to a better understanding of them. To translate the ‘them’ into ‘us’. It does so by bringing in the perspectives, life experiences and opinions of not only the queer community but also of everyone on this sliding scale of sexuality including heterosexuals. Stories of these people existed before the retrogressive act of 377 came into being, criminalizing homosexual behavior in India. How has it affected these people? What are the prejudices that they face (if any) and is their a way to bridge this gap of our ignorance? These are some of the questions the project attempts to answer. The project ‘Queer Voices’ drives its force from people and their stories, complex multi-layered identities and their tryst with sexuality.
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Dahanu Tales: Facilitating english language learning
by Karan Vohra
The project aims at facilitating English language learning in resource constrained environments. It aims at making the language more familiar in a context where it is largely alien and enables an engagement with it outside the ‘English classroom’. One of the key ideas is to improve engagement through content that reflects and is sensitive to the socio-cultural and geographical landscape of the said environment. This is done through games and stories that reinforce vocabulary and alphabet recognition.
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Graphic novel on start up at Powai
by Nilmani Kumar
Powai is a suburban neighbourhood located in northeast Mumbai. Now a days known as ‘Powai valley’ because of startup which is making this particular area as a Mumbai’s most upmarket commercial and residential hub. This project is based on the journey of startup guys in the form of graphic novel. This graphic novel will try to express the thought of shaping the idea into reality as well as the emotional journey to becoming an entrepreneur.
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Identity design for Infoedge India Ltd
by Nilmani Kumar
The design brief was to redesign the logo for Info Edge India Limited. Infoedge is an online company, so they were keen to add some tech meaning to it. During the process, the brief changed from time to time. After the first presentation at Info Edge brief, identity can be derived from key words. After the second presentation, the brief was to come up with the initials of infoedge (I&E). The brief was to connect the pillars of the company with some tech meaning to it. Some memorable symbols It's easy to forget.
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Story Book on Hearing Impaired
by Nilmani Kumar
Deafness at birth or in early childhood has disastrous effects on the child’s overall development. In a country with millions of people, that amounts to a huge number. Language and communication unites as well as divides the diverse groups of people here. One such group is the hearing impaired(mute and deaf). This project traces an attempt to encourage and motivate hearing impaired people to chase their dreams, provide a glimpse of the world from the view point of hearing impaired people, provide examples of success stories of people who fought their disabilities and achieved their goals and encourage the society to accept and acknowledge people with disability.
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Siksha kya hoti hai
by Nilmani Kumar
History implies that the smallest of thought has led to the greatest transformation. But that noble act of change that generates from the simple thought of doing good must start from within ourselves first. And then to the society we live and grow, and ultimately to the whole world. Journey of this project starts from solving the educational problems being faced by the young minds in a place called Jharia, of the Jharkhand state. It focuses on the understanding of problem within the rural society of the state, and therefore it’s necessary to have an understanding of the subject that would lead us to a good solution. Education is a very broad term and hence this journey will give me an understanding towards the real meaning of education. Which will allow me to be able to define the framework for the good education.
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Visual Communication Special Project
by Ravi Purty
My journey began with lot of excitement in my heart, a chance to meet the people who are famous for their politeness and humbleness. I had lived the state of Uttar Pradesh for more than 18 years, and visited Lucknow on several occasions. This state is divided in 75 district, but there is nothing like Lucknow it has its own culture to appreciate people and it can be seen through generations. Lucknow is the second happiest city of India after Chandigarh according to a survey done LG electronics and IMRB International. Here life runs at its own pace. We may hear a lot of stories of Nawabs of Lucknow, but this city has remained beautiful because of its people. Pahle aap, pahle aap story may be famous because of Nawabs but one can still feel the same politeness from Lucknow residents. People will have a lot of time to talk to you, if they are not in real hurry. There is so much to talk about this city whether it art, drama, poetry, music, dance, food, clothing and the people. Chikan-Kari although introduced by Mughals but Nawabs made it the legacy, and it still continues. Some say it traveled from Persia to India along with Nur Jahan, the begum of Badshah Jahangir. Some references say it had been here since 300 B.C. by Megasthenes, who mentioned the work of white embroidery on whote muslin. Whatever it was but it is here today, an embroidery which remained exclusive for this particular city has become the identity of the Lucknow
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Gamification of Education
by Ravi Purty
This project gamification of education was organized by RSK (Rajya Shiksha Kendra), Govt of Madhya Pradesh and conducted by IDC, IIT Bombay. This project focuses on providing supplementary material for government schools of Madhya Pradesh. Prime objective of this project was to explore off-line as well as on-line/ digital medium and design/gamify the course content which is being taught in the schools. Studies suggest that reading, writing or arithmetic has not improved or gone down, at the same time rate of enrollment in private schools gone up as compared to government school in recent years. RSK realized the need of better study material which can improve the learning process and make it more engaging than mere textbooks. Idea of this project is project to make learning more engaging and light hearted so that they can meet other challenges which these schools are facing over several years. It needs to be addressed that there are abundant material already available in this domain, but not reaching to the children of these school.
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Education for children of construction workers migrating to Mumbai
by Ravi Purty
Every person in this world aspires to live a better life than he/she is current state. It had been a human tendency to look around for a better opportunity for their living and strive for it. Industrialization has opened the doors for people who lived at villages and can get a chance to move to urban settings. Industrialization had brought urbanization, as a number of people traveled from a different place and they needed a place to stay. Urban places got the chance to develop and various facilities like school, healthcare, administration, transportation were more accessible. Education (school education) as a tool helped many of the people to meet their dreams. They had been migrating since ages and everyone has evolved through it. On one side, there were people from privileged society who had financial support to back them up, while on the other side there were people from underprivileged society. Talking of the privileged people, are the people those who get secondary level education or graduate level education which helps them to work in urban areas as Engineers, Doctors,Lawyers, Banks, Corporates, whereas there are people who don’t get proper education and forced to work as taxi-driver, domestic help, housekeeping, construction workers etc. Civil societies have tried to help the second type of migrants in several ways. Providing education to the children of these people, so that they can get better opportunity to find a job and living This project is an attempt to understand how this civil society had tried to help the children of these migrants. Were these efforts helpful to, if yes then how and if not how it could be made better?Aman Day Care Centre was one of such opportunity to understand this scenario, and how it is different from the other institution for children of the people who didn’t migrate to the urban settings.
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Information design on India's participation in Olympics
by Ravi Purty
If you play, you will get spoiled, to become a king you must study hard. Well, these were the lines which I used to hear in my childhood. As like many of the children, I never questioned why I should only focus on studies and not to play. An aspiration which they were trying to build in me was to become and engineer or an IAS officer since my childhood. I always wanted to join the Air Force and yes, my parents accepted this fact because I was not deviating myself from studies.Performance in the academics was the only parameter at which we used to get evaluated, and many a times we were compared with others as how well they are performing. If a child is not getting good marks, he/she is sent for tuitions and may be asked to an extra hour of study to improve. To earn a good livelihood and lifestyle, it is assumed a person must be good at studies else he/she may not have a great career ahead. At the end it is all about money to be earned. If we discuss about today’s scenario, there is a lot of opportunity apart from traditional profession. A person can be good at various other skills apart from academics where he/she can build his/her career. The reason I am discussing about all this is because I used to love sports. At one point of time I had an opportunity to give it a try but did not know how to convince my parents. When you are good at something, and it gets appreciated, it motivates you to do more and better in that field. It is the story of thousands of people in the country. People are good at sports, but many a times they do not get support.One of the most important factors is the lack of awareness towards new and upcoming opportunities not only in the field of sports, but many other fields too. For the last 12-15 years, it has been noticed that Indian athletes have been performing in various events like Archery, Shooting, Wrestling, Boxing etc. and winning medals. It is important to appreciate and acknowledge their and efforts, and first and foremost important things is to know about them.
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Visual Ethnography of Beaten Brass Ghaagar
by Rucha Vakhariya
Beaten brass vessels especially Ghaagars and Handas are a very famous part of Barshi, a town in Maharashtra which also is my hometown. These vessels have been a part of childhood and growing up years. We use these to store water till date. This project gave me an opportunity to look into the making of these Ghaagars. I was lucky enough to be hosted by a wonderful family by the name of Gore who have been providing these vessels to my family shop for more than five decades now. I learnt about the entire process of making the Ghaagar. And also about a life very different than mine.Visual ethnography was a completely new field for me. With the excitement of a new subject and an age old tradition to explore I embarked on this journey of understanding the ‘Thokyachi Ghaagar’.
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Coding and Font development of Ek Gujarati
by Rucha Vakhariya
The project undertaken at Ek Type was an attempt to realise the nuances of type design in regional scripts. The project I worked on was to code and develop the Ek Gujarati font. Ek Gujarati is a humanist monolinear typeface that is part of the Ek multiscript family. I worked on the regular and extrabold weights of Ek Gujarati. Gujarati script is quite similar to Devanagari script, minus the shirorekha. It has a distant feature that differentiates it from other Indian scripts, and that is the 'vanak'. With its differences came different challenges in coding. During the course of my internship, I learned how to use the software and programmes needed to code and develop an open-type font. The tools used during this project were FontLab Studio 5.1, Adobe Font Development Kit (afdko), and MakeOTF. MakeOTF requires one to have certain text files apart from a ttf font to develop an open-type font. There are certain specific commands that make these codes work. These included substitution rules, glyph positioning rules, defining glyphs, kerning, contextual substitution, et al. We followed a specific way of naming the glyphs, which helped us maintain consistency in coding. This will also make life easier for anyone who works on this font later. After a lot of trial and error, some serious and some silly, the font was successfully generated. The final part of this was to test the font to see if it worked. And it did.
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Designing the Mumbai Rail Map for Blind
by Rucha Vakhariya
India, unlike other countries hasn’t addressed the issues of accessibility for people with disabilities quite well. Navigational systems that are built for people with vision usually work for people with hearing impairment and other disabilities. India has the largest blind population in the world. And these blind people face multiple issues in navigation. They depend highly on others for basic tasks like travelling to work everyday. Commuting to a new place is filled with a number of difficulties even for a person with vision. In a city like Mumbai where there are multiple modes of transport and the population so large, anxiety only builds up for a person trying to travel. For a person without vision this only multiplies. Mumbai’s rail network is extremely complex and one of the busiest in the world. There is no system in place that helps the blind understand this network and thus commute independently. And since the railways are one of the most prefered and important modes of transport in Mumbai, it becomes very important to understand it. This project is an attempt to aid the blind people in understanding this network better by using a map and making them independent while travelling on the trains.
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To initiate a dialogue on the role and status of women in the Jain Community
by Rucha Vakhariya
Jains are statistically a very progressive community. They are highly educated, they have made their mark in almost every walk of life. They live comfortable lives and a have a high standard of living. Even the women in the community have a very high literacy rate. But despite all the prosperity, Jainism cannot boast of treating its women right. Jainism is a patriarchal religion like most other religions in the country, And through the years, women in Jainism have had a secondary status. Examples of this can be seen in the stories, scriptures and general hierarchy in the society. This has percolated in the society that we live in today. Not just the lay women, but also the nuns are given a secondary status in the community. Despite being educated, most women do not stand up against the prejudices and the injustice that happens in everyday life. This project is an attempt at questioning these everyday practices and starting a dialogue in the community
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Unknown Bharat: Exploring the world of alternate healthcare in India
by Nitin Shekhar
“For many millions of people, often living in rural areas of developing countries, herbal medicines, traditional treatments and traditional practitioners are the main – sometimes the only – source of healthcare. This is care that is close to homes, accessible and affordable.” Margaret Chan Director General World Health Organisation Chronic diseases and poverty work in a vicious cycle where they feed off each other. In such a situation providing quality medical care is more than a basic right. The physical well being of low income group and providing basic healthcare facilities becomes an important tool in fighting poverty in our country. One of biggest issues in developing nations like India is how they deal with Non Communicable Diseases. Diseases such as heart disease, stroke, cancer and chronic lung disease, kill more than 36 million people million people each year and account for 80% deaths in low- and mid-income countries. This is is furthered by the escalating cost of allopathic drugs which poses a huge challenge for our country. A large population of India still doesn’t have access to proper healthcare facilities. Traditional or local medical practices try to fill these gaps in our society. One can find them in tents or temporary setups across a lot of Indian cities. They have no professional degrees to follow their names. They boast of no palatial or air conditioned buildings as their clinics. Nor do they have any modern laboratories or sophisticated equipment to aid and assist them in the work of diagnosing their patients. All these constraints notwithstanding, these wayside doctors claim to cure almost all maladies of the human body. These medicine men work outside the purview of organizations controlling the medical system in India. They are considered outlaws in a rationalistic society which demands proof for everything. It’s a complex issue which sometimes runs head on with superstition. Through my brief study of roadside dawakhanas I tried to develop my understanding of the place of traditional methods in the current society.. For a majority of the population this is the care that is accessible and affordable..
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The 5 Week Brand Strategist
by Nitin Shekhar
Landor Associates is one of the world’s leading strategic brand consulting and design firms. Founded by Walter Landor in 1941, Landor pioneered many of the research, design, and consulting methods that are now standard in the branding industry. Partnering with clients, Landor drives business transformation and performance by creating brands that are more innovative, progressive, and dynamic than their competitors. Landor’s holistic approach to branding is a balance of rigorous, business-driven thinking and exceptional creativity. Its work spans the full breadth of branding services, including brand research and valuation, brand positioning and architecture, naming and writing, corporate identity and consumer packaging design, branded experience, brand equity management, brand engagement, and digital branding.Five years in India and Landor Mumbai is now a multidisciplinary, full-service consultancy providing branding, design, and digital services. Some of our clients include Cafe Coffee Day, Delhi International Airport, ICICI Bank, Mahindra, Taj, Tata Global Beverages, The Park Hotels, Titan, and Usha Martin. The Landor 369 Studio specializes in fashion, food, and wine clients such as Anita Dongre, Busaba, and Charosa Wineries. Branding is a larger strategy of how the perception of consumers is changed and evolved over a long period of time. The design process while being important and being the face of the brand evolves out of the larger umbrella of brand strategy and brand positioning. These tried and tested strategies and methodologies have a fantastic potential to be used in taking design strategies and positioning to craftsmen and businesses who cannot generally afford design agencies.
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Revival of Devanagari font from Hindi film title
by Nitin Shekhar
Films have been using typefaces the same way they have been using music, sound, colours, editing, and lighting to complement and construct the narrative as a whole. They evoke a certain feeling, they subtly suggest what is about to unfold and at times they put you in a mood to laugh, cry or be gripped with fear of something. Typefaces in films along with the other elements are invested with the responsibility of expressing and taking the narrative forward and hence the fonts used in films are an excellent place to delve in to while looking for expressive typefaces. Lettering used in films was specific to the films they were meant for and that way it was unique. Our goal in this project was to put to use the uniqueness and use this inspiration as a base for the project. We have focused primarily on the pre-digital era movie titles which were crafted by hand. Pre-digital era movie titles carry the aesthetics of a bygone era and represent the then prevalent culture. The lettering used in movies were never intended to be carried on to any large scale reproduction and printing. Painters/designers of movie titles could dip into their long years of training in traditional hand lettering and the craft has evolved and refined seamlessly through the ages. That in itself makes film titles an invaluable source for type design. It is difficult to reproduce the same style consistently if we are forced to recreating fonts manually. Our attempt was to transition the hand lettering in the titles by extracting their values and re interpreting them to make a font that contextualizes it for the current times.
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Film on the Role of Rationality & Beliefs
by Nitin Shekhar
India today is plagued by superstitious and irrational religious practices. Only three states in India have laws specifically targeting these practices. Over the past four decades there are many rationalists organisations in India which have successfully targeted internationally popular “god men” who boast a following of millions, exposing their activities as nothing but “well-packaged gimmickry”. In a bid to debunk belief in miracles, palmistry and astrology in the countryside, where the majority of people are illiterate and believe in the supernatural, there are several organisations which hold regular workshops and street plays. These organisations have been trying to pass laws which prohibit godmen from perpetuating these superstitions which hasn’t found a lot of takers. Yet we see religiosity declining in some factions of the society which makes us ask the question about the importance of beliefs and religiosity in today’s day and age. As much as they are considered foolish, superstitions do affect the society a lot. A large section of our society believes in superstition and blindly follow religious practices and therefore fall prey to conmen and godmen and it hinders social progress. Superstitions should not be confused with tradition and culture. Through this project we aim to look at how various groups in the society look at religions and what their belief systems are. Fiction and films influence public opinion, not by making political statements or attacking certain sections, but by the stories they tell and the way they tell them. I would like to stay away from the documentary format and focus towards a fictional film that addresses or asks these questions instead of a film that takes a stand disseminates information. The larger question of what beliefs are and why they are followed needs to be answered. Through this project I want to address the issues behind religion, belief, religiosity, tradition, culture and rationalism through a film
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Visual Grammar of Hand-painted Signs in Tamil Nadu
by Shreshta Jaisingh
Amongst the various directional and shop signage, political graphics can be seen all over Tamil Nadu. Every election seems to paint the towns and cities afresh. Today however, there is a growing number of flex banners and printed paraphernalia. Rapidly advancing digitalization of visual space in India is replacing individual creative efforts. On the surface, due to the lack of a clear visual language, the sheer multitude of these signs create visual chaos more than they do order. Tamil characters are larger, rounder and wider than Latin letters, fitting the two together often compromises on legibility. However, on a functional level, do these signs still work? What do they add to the visual of their surroundings? Painting these signs is usually someone’s livelihood. Usually these hand skills are passed on from one generation to the other, along with their fresh and unique appeal and quirks. They are easily identifiable and are an important detail in the visual “brand” of any city—instantly recognizable anywhere. In the course of this project, I was fortunate enough to come across a sign painter and observe his skill. I was also able to identify certain styles or unique characteristics of the signages in and around my hometown, which I easily overlooked before, due to the chaos and visual clutter. This project proved to be a chance to document the sensitivity and fineness of indigenous typography. The locally originating character of marketplaces, hospitals, bus stands, etc.; from where these signs were collected brings forth the native nature of these hand-painted typographical expressions.
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Branding Transit Hotel at Mial Packaging Vanish Stain Remover
by Shreshta Jaisingh
Tata Elxsi commenced its business on May 5th, 1989, headquartered in Bangalore, India, with a global network of offices in Dubai, France, Germany, Japan, Malaysia, Singapore, South Africa, UAE, UK, and USA, to develop and promote applications of electronics, embedded systems, and software. The service they provided in the areas of Service Design, Design Research, UI/UX, Product, Visual, and Automotive Design was exceptional. The Graphics team started as an auxiliary to the Product Design department, mostly to create standard packaging labels. Over 3,000 employees are working in the Design Factory. "(Brands are) a fascist state where we all salute the logo and have little opportunity for criticism because our newspapers, television stations, internet servers, streets, and retail spaces are all controlled by multinational corporate interests." Brands began not as a means for consumer exploitation but for consumer protection. In pre-industrial days, a brand provided a guarantee of reliability and quality. Its owner had a powerful incentive to ensure good products in order to persuade people to come back for more. Distance created a need for brands. In poor countries, the arrival of foreign brands points to an increase in competition.
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The History of Devanagari Typography
by Shreshta Jaisingh
The first stage of this project involved collection of data from various academic sources—papers, journals, blogs; my study relies on Bapurao Naik’s “Typography of Devanagari”—the book is comprehensive until a certain point in Devanagari’s time-line. After that, the guidance and works of Professor G V Sreekumar and Dr. Girish Dalvi, combined with references to reports by previous students at IDC that attempted to study various aspects of type-design brought to light newer perspectives and data. This data has been analyzed and sifted through, in order to create a perspective that is accurate and free from bias. Content was created with focus on the message, regardless of medium. A time-line was created for the script right from its evolution from Brahmi until the creation of modern day type foundries such as Ek Type and Indian Type Foundry. The History of Devanagari has been traced through inscriptions, first attempts at hot metal printing in India and overseas during the colonial era, until current day where it is designed on a computer. Filling the gaps in the information to create a concise output has been the greatest challenge of this project. In order to preserve the nuances of the script and not lose it to the constraints of technology, value has to be added to it by those who design. There is a dire need for designers in the field of script typeface design in this age of digitization and responsive web design. My project aims to inspire and provide a comprehensive reference point for such designers. The report concludes with a set of typographic panels, that can be displayed at academic institutes or design gatherings attended by students and professionals alike
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Design to Encourage Walking and Cycling
by Shreshta Jaisingh
Cycling and walking are two of the most prime methods of transport. Such modes of ‘Active Transport’ give us the most control over our movement. These are two activities that one can never forget, as it is so ingrained in our muscle memory. Why then, in a society that is increasingly health conscious, where medicine has made leaps and bounds to extend longevity, where fitness is not just a trend but a way of life, do we still not adopt these methods of basic human movement into our daily lives? The pollution from our vehicles causes our temperatures to rise, motorized transport strains all our resources and creates a looming mess that we can’t seem to clean up. We are a society bombarded with choices and advertorial messages all day, everyday; we have a world of knowledge at our fingertips, yet there is a requirement for an external stimuli that can make us reconsider our choices that we make in our daily lives. This project falls into a realm of work that provides this stimuli. An initial survey involved asking people their preferences and why they simply do not make a conscientious effort to contribute to the well-being of the planet though the means involves merely taking care of their own bodies. Understanding the problem, though it might seem like reinventing the wheel, is part of the process in order to understand and gain insights about this innate laziness that we as a generation seem to have so easily adapted to. Work done that is similar to this endeavor in other such situations around the world was studied as part of secondary research, wherever similar efforts to promote walking or cycling were taken. Much work has been done in glamorizing cycling as a sport and not enough promoting it as a means of transport. The most active cities in the world all have one obvious common quality of possessing the basic infrastructure needed to pursue such means of transport. Since that aspect is not under my control in the realm of a design project, I decided to dedicate my project to those who are already inclined to physical activity. My outcome is a piece of communication that recognizes the limitations of influencing opinion and serves as an aide to people who want to pursure exploring the city in an unusual manner. It is for those who want to see it through a more personal perspective and need an incentive to plan out their own adventures. This project is created for the love of being outdoors, be it in an urban landscape or to be a little closer to the strains of nature around us. It is an aide towards making a more conscientious and healthy choice.
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Visual ethnography
by Shayam V.S.
While doing my undergraduate studies in Fashion, I was fascinated to learn about fashion subcultures ( e.g.: Goth, punk) and how they evolve. I began to wonder if India had any such street style subcultures and what are the factors which influence those. In India, there is an urban crowd with social media accounts, who is aware of global trends who makes very similar styling choices , there is another crowd influenced by bollywood and there is another set of people who are least aware of fashion or trends. This group of people, most of whom are rural sometimes come up with the most unique ways of dressing and have a very personal style. I have always been fascinated with the way women from North-east parts of India dress. Northeastersn traditional attires are quite elegant and unique. The women seems to have an effortless sense of style. So as a part of DRS, I would like to understand the factors which influence the way the women of Manipur chose clothing. Further, I would like to study how they balance traditional influences, global and local influences to alter the way they dress
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Summer Internship Project
by Shayam V.S.
This written submission of my summer internship includes an account of the different types of work I have done during the time I interned at Tantadan Design, Thane. I interned for a period of four weeks from the 1st of June, 2015 till the 30th. As a fresher to the graphic design industry, my primary aim was to understand the workflow, design process followed and to gain a first hand experience of the dynamics of working in a creative studio environment. I also wanted to strengthen my technical skills and gain an understanding of my strengths and weaknesses.
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From farm to plate
by Shayam V.S.
This project aims to understand food in the context of a country with a huge population & economic disparity and to learn about food and safe food in terms of what is being done & what could be done, what attitudes prevail. The world is anticipating a food security challenge due to the rise in global population and hence there are debates on whether industrial food system can meet the challenges while being ethically right and environmentally sustainable. Rethinking of how we approach everyday food behaviours that are more environmentally aware, socially inclusive, and healthier appears to be a particularly timely concern. The project aims to study ideas, behaviours, knowledge, practices and attitudes towards food within through a process of extended conversations with diverse people and to communicate them through an illustrated book.
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Design for History Learning: Engaging & Contexualised History Education
by Shayam V.S.
The National Curriculum Framework 2005 envisions an education, where children are given a space to reflect, ask questions, wonder, and probe sources of knowledge outside the textbook. A lot of people in India have been working towards making this dream a reality. But even now history still remains a student’s nightmare in schools. The vastness of the subject adds to the drab of trying to learn it. But most of the time, it is also hard to relate to the lives of some King or Queen, living somewhere with life and culture too different from what a child knows. As of now, the school syllabus is largely centralised and hence cannot include local perceptions to a large extend. By enabling communities to include their local history and culture to be a part of education, we empower them and help us connect better to the nation. In this project I have attempted to aid this process of transforming history learning into a more palpable experience by creating resources to document and exhibit a student’s enquiry into his or her own history and share it with the world. This project’s initial goal was to create a set of learning and teaching material, specific to a locality to help students’ of that locality make sense of their identity in relation to individual and to the world. The locality I have focussed on is Kozhikode which used to be a part of Malabar. So I have learned about the history of Kerala, Malabar to build a knowledge base. My outcome is a crowdsourced web platform which can nudge the schools in Calicut to participate in contributing to the history of Kozhikode.
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Daslarkhwan
by Suruchi Sati
Lucknow, the capital city of Uttar Pradesh, is one of the most vibrant cities in India, and is among the top ten fastest growing non-major-metropolitan cities of India. Today’s Lucknow has a varied character, that boasts extravagant, pedantic recent architectural additions that lack ethos, a mixed cultural scenario, thriving commercial opportunities and a highly sought after active political arena. However, less than a hundred years back, it was primarily known as the leisure city, the cultural capital of the Awadh that thrived under the reign of the Nawabs, who left a cultural legacy of appreciation for food, music, dance and beauty. as well as a series of delicate, beautiful spaces and experiences that are faintly reminiscent of the rich Nawabi culture. Despite a rich former identity it held strongly in it’s historical background, the city has evolved through rapid globalisation and fast paced ways of new era. However, some of it’s past has managed to find a place in the lives of the contemporary population. Local food habits and demands in particular, seem to have been very accepting of the new additions while also being inclusive of the older ways, which is quite delightful an experience for the foodies who often wander into the city to try out the local delicacies. Had it not been for the immaculately ancient ways of the local natives, their longing for the past, and the brilliant old token heritage buildings, museums and music and dance schools, the cultural of the Nawab’s would have been almost mythical by now. Having had my own personal encounters with the Awadhi food culture, I took on this project out of sheer fascination, to understand the nuances of a culture which is till date celebrated for it’s delicate character. Visual ethnography, the chosen method of research proved to be a suitable tool during field work. The aim was to understand and effectively capture changes that were brought about in Awadhi culture and food over the years and what promise it holds for the future.
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Gamification of Education
by Suruchi Sati
Indian education system has been lacking many appropriate and necessary resources and therefore, has failed to be effective, for a very long time. It has often been criticized for being too rigid and based on rote learning rather than problem solving. There is also an acute shortage of qualified Indians in Indian education system. Apart from the obvious issues, there are also many deeply embedded problems that need to be studied and worked upon, in order to improve the quality of education. ‘KHEL’ is an ambitious project aimed at improving the quality of education in the schools of Madhya Pradesh, and hence make a contribution to the betterment of the Indian education scenario, by generating supplementary material based on game-plays and activities. The opportunity to be a part of this project offered to encompassed many of aspects of quality education and learning based on thorough research and interactions, and resultantly provide us, participants, with an opportunity to contribute to the possibility of a better future for the underprivileged kids in Madhya Pradesh
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A Divided World
by Suruchi Sati
In Mumbai, there are around two million stray. IIT Bombay, due to its proximity to Sanjay Gandhi National Park and Powai Lake, itself houses many different kinds and species of stray and wild animals, which includes, stray dogs, cats, monkeys, snakes, leopards, etc. One of the major issues, as reported by the residents, is the presence of stray dogs and cats. For many years, the human residents of IITB have had a variety of responses on the situation. The community here is mostly divided on the issue, and, hence there is a dire need for a formal / informal, functional body or committee, with a vision based on compassions without bias, that could cater to the needs of the residents of the campus, both humans and animals. Through this project, I hope to understand the practical and ideological reasons responsible for the stray dog-human conflict at IITB and propose solutions that keep the relevant welfare of both people and stray dogs residing in the campus
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Understanding the Elderly
by Suruchi Sati
Through this project, I have made an effort to understand the realm of old age and how it speaks to the younger generation. The project eventually culminates making a film which speaks of the struggles faced by the abandoned elderly and the caretakers in old age homes. The film aims at encouraging the younger generation to open their hearts to the struggles of the elderly, and take notice of the innocence that comes with old age, a quality which could eventually be a source of joy to many such people young people, who themselves are struggling through today’s fast paced ways of life with a hardened heart. At the core of this project, I have tried to re access the evolution of my relationship with my grandparents, take a closer look at similar experiences of my peers and the elderly themselves, and articulate the learnings either through personal or a third person’s point of view that could speak to one’s sensibilities
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The Ceramic City Khurja
by Tapan Kumar
The pottery industry of Khurja makes a variety of ceramic goods such as flower vases, object d’art, crockery, industrial ceramics like chemical porcelain, ball mill linings and balls, electrical and electronic ceramics like low tension (L.I.) and high tension (H.T.) insulators, spark plugs, sanitary ware, stoneware jars, etc. Crockery and insulators account for the major share of what is produced in Khurja. Ceramic insulators and laboratory equipments are made directly by the big factories on special orders. And their production is totally dedicated to outside vendors and industries. But rest of the items can be found very easily in the local markets and Highway side emporiums. Fancy emporium is a famous emporium at Munda Kheda Chowk. There were several varieties of crockeries, vases, Chandeliers, ash trays etc
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Designing mobile application for the flying grocers
by Tapan Kumar
The first project handed over to me was Logo Design for a New Delhi based Start up by the name of The Flying Grocers. The Flying Grocers is a new online and offline grocery store which is entering into the business of online Grocery Store. It will have both online and offline grocery stores. One can order either online or can physically go to the nearby store to purchase grocery. Client gave a very clear brief that there company will claim to deliver fastest and at reasonable rates. Colours that will be used in should be cool colours and should go with the functionality of the company. The most important brief was that the company is going to start its new E-commerce business, the logo should look good and eye catchy on the screen. I started primary sketches on paper and after multiple iteration I finally reached the logo that client actually approved
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Participatory Design with Bhil Artists
by Tapan Kumar
Bhils being the third largest tribe of South Asia, have a population of over 25 million in India. Their art and culture has a big part in Indian tradition and folk art. Bhils have a lot of untapped and untold interesting stories and narratives that should be explored and put forward in front of large audiences. People nowadays are more inclined towards western culture, films, art and theatre etc. Although its a personal choice, we should also be sensitive towards our own art and cultural heritage. This project is to bring awareness among today’s fast moving tech savvy generation and give a totally new perspective towards Bhil art. Through the support of Tata Centre for Technology and Design, Prof. Nina Sabnani, IDC IIT Bombay took this great initiative and started the project ‘Telling it Together’. This project is concerned with the themes of craft development, education and technology. It brings together designers and craft communities to create media artifacts that enhance the reach through digital media and offer new opportunities for craft development and craft awareness. The objective is to engage and collaborate with the Bhil community of Madhya Pradesh that has its own unique form of painting and narratives that can be transformed into different artifacts, animated films and illustrated books
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Participatory Design with Bhil Artists (Game Development Phase)
by Tapan Kumar
This project will be the next stage of my Academic Project 2 Participatory Design with Bhil Artists. In the previous phase (Project 2) the main focus was understanding the Bhils, their cultural values and their narrative paintings. The main goal of the project was to create a visibility for their art through game design. Thus the main focus was on understanding the community and then taking some aspects of their culture to conceptualize the game Bhagoria. The final output at this stage was the game play, graphic representations etc. Now, moving on to the next level of this project which is Project 3. I am taking the same game project Bhagoria to its implementation stage. In this stage, the focus would be on rectifying the feedbacks from previous stage, designing the game props, animations, sound effects, main and mid cutaway story animations, finalizing the game mechanics, coding of the game and finally packaging the whole game design into a working game application. And if possible I would like to test the game as well. This phase of the project would help me to understand and learn the game development process, which includes animation, sound effects and game mechanics: basically from the idea and concept stage to the final execution of the deliverable. The most important learning would be to understand how any digital design is likely to change and grow in its journey from concept to its final execution stage
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2008-2010
(41 items)

Folk Culture Of Maharashtra~ East Indians Of Vasai
by Kulkarni Aditi Subram
This project, titled "Visual Dictionary: Folk Culture of Maharashtra", looks at the East Indian community of North Konkan in general and the Samvedi Christians of Vasai Taluka, Thane District in particular. What makes this community remarkable is that it did not evolve thus, naturally, but out of mass religious conversions. Several kingdoms ruled over the Vasai region, each one adding their own flavour to what already existed . Creating a cultural mosaic; a sort of mash-up of languages, music, food, rituals, and costume. Thus, a hybrid folklore has evolved. Today, the youth of Vasai are moving away from traditional jobs and lifestyles. Their urban white-collared jobs have not only brought them prosperity but also the notion that "traditional" is passe while "western" speaks of fine taste. Thus, the rich culture of Vasai stands at a crossroads. Having said that, self-reflexivity compels me to look at myself as I judge Vasaikars for letting their culture evaporate. Don’t most traditional cultures melt into cosmopolitia and die a natural death? So, on what basis should I insist that they preserve their traditions when I myself think in English rather than my mother tongue? This report is an account of journeys made to Vasai villages. It attempts to understand "folklore" and its context by looking at East Indian literature, music, and customs. The Visual Dictionary was done much later, almost as an afterthought. more out of curiosity about the place than as a pre-requisite for this special project.
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Summer Internship at Upasana
by Kulkarni Aditi Subram
Auroville (City of Dawn) is an ‘experimental’ township in Viluppuram district in the state of Tamil Nadu, India near Pondicherry in South India. Auroville is meant to be a universal town where men and women of all countries are able to live in peace and all nationalities. The purpose of Auroville is to realize human unity. Upasana Digital Studio was founded by Uma Prajapati, Upasana was born in 1997, originally with one table under a tree, as a garment design and manufacturing unit. Today it is a place where business, creativity, fashion, Indian Culture, design, social responsibility and spiritual progress all come together for a creative synthesis. Recognising the extensive litter plastic bags throughout India and the damage it was doing to our environment, the team at Upasana Design Studio set about creating a reusable cloth bag that could be conveniently packed and carried, eliminating the need to use plastic. This project aims to tackle large issues with small steps and move towards greater environmental and social awareness.
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Getting people to interact
by Kulkarni Aditi Subram
Modern design education in India began with the setting up of National Institute of Design (NID) in 1961 and Industrial Design Centre (IDC) in 1969. Much has happened since then. From the days of ‘License-Raj’ India has taken a path to liberalisation and opened its markets to the world. In the wake of all this and the shift from a social[1]ist outlook to a more capitalistic inclination, the role played by design schools needs to be reviewed and re-examined. This chapter is related to my readings and reflections on subject of design and design schools. I also look at Auroville (though not a design school) as it has an atmosphere conducive to growth and nourishment for creative spirits. Two other notions that offer interesting standpoints that can enrich educational approaches at IDC are liberal arts and self-reflexivity
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Viju Master (a film on Jaihind Brass Band)
by Kulkarni Aditi Subram
Hopes to open up the world of a brass band owner to everyone and draw one into the culture, traditions, beliefs and aspirations of the Samvedi community to which the musicians belong. This film is about individuals who are musicians by passion and bankers, engineers, teachers etc by profession. This film is really about balancing passion & profession, making life meaningful, giving back to community and about individuals, pushing towards progress and taking everyone along. Jaihind Brass Band plays at weddings, communions etc in Vasai area. My personal journey of getting to know them unfolds through this film.
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Print Making
by Anindita Mandal
This project is directed to explore the possibilities and future of printmaking and setting up a fully functional printmaking setup in IDC, IIT Bombay in order to enable the enthusiasts to express themselves through the feeling of multitude, the core essence of printmaking. Going by the varieties of the printmaking techniques, the knowledgeble ones know that the technical possibilities are unbounded which includes, but not limited to etchings and woodcuts, vinyl graphics, linocuts, lithographs and complicated, conceptually driven projects intended to raise social consciousness. Philosophical questions remain. As new mediums proliferate and lines between genres dissolve, you may wonder if there is any value in maintaining printmaking as a separate artistic category. To answer this question, it is tried in this project to explore the realm of printmaking, as a separate genre of art and art history, as well as the medium through which the artist can probably vent out her/his long due frustration of unfruitful labor, as printmaking comes with the feeling of giving birth, a feeling of long overdue success, of engraving some permanent mark in the roof of the bulldozer of myriad expressions and tools of creativity.
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Summer Internship at Digital Picasso
by Anindita Mandal
Digital Picasso has been founded and is headed by Shahid Badshah, a JJ School Graduate with over 9 years’ of design excellence. This is an advertising and brand design agency. They think, They design. They fuse the science of strategy and the art of pixels. They create & offer creative communication solutions. Applying micro-thinking to macro levels. Just by thoughtful design. A small agency with big ideas. They are digitally related to Picasso. They are Digital Picasso. My main task was to re-design logo, back drop,posters, brochure. display design, packaging and survey for Sparkles diamond jewellery and design a brochure for Uniglo diamonds(Belgium). I worked on following topics: • Re-branding for sparkles diamond jewellery • Brochure design for Uniglo diamonds. This was a new apporch for me and was exciting as well as challenging, which allowed me to look at design from industry and user point of view.
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Design for people with Speech and Hearing Disabilities, for Mirakle Courier
by Anindita Mandal
The aim of this project is to understand the working system of Mirakle Courier and their employees as all the employe’s are speech and hearing disables. The project also aims at understanding the working of courier system and make changes in the existing system to make the work more efficient and fast. The target audience being the employees of mirakle courier, the project aimed at designing a working system for them which will include stationary design, design and redesign of various forms, computer base application etc. Which will make the working system of Mirakle Courier fast and efficient.
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Images Beyond Sight
by Anindita Mandal
The project is an attempt to understand the possibilities of visual structure and composition of images photographed by the visually impaired. It also tries to understand the uncharacteristic shooting angles in addition to the objects and the subjects they choose to shoot- to open a window to their rich, fantastic visual world. The documentary film explores the various tactile, audio clues, visual memories of sight, the warmth of light and cognitive skills are used by the visually impaired to create “mental image” before they take judgment to take a picture. They use the camera as an extension of “self” to explore the visual world, gain deeper insight while recording their imagination and their point-of-view. Photography by the visually impaired reveals that a photograph can be made successfully in the mind as much as by the eyes, free from the techniques and rules followed by sighted photographers. It illuminates a new line of thought distinct from the way we approach photography and demands active mental participation of the sighted viewers to understand the experience of expressing a world that is not seen or limitedly seen.
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Chor bazaar - we recycle the past
by Kimya Gandhi
The methodology of visual research has been challenging for the simple reason that it is difficult to be invisible in an environment and be observant at the same time. Since the most important aspect of visual ethnography is observation, an open mind and eyes are the most important tools while doing research. The stages of research of research have been: General observation and getting to know the place: this included just walking around the bazaar without any particular intention. This establishes a sense of the place and people around. The next stages involved close observation of people, products and shops. This included using media like sketches, notes and photographs to document the bazaar again with no particular focus. This helped lay a ground for study and reflection of the subject area. Once there was an established sense of the place the next stage has been to focus more into a particular area or person, learn and record more insights. The study thus starts from an overview of the bazaar. It then slowly enters a macro level where each aspect of study is carefully understood.
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Devanagari Font Design for OCR at Centre for Development and Advance Computing, (CDAC) Pune
by Kimya Gandhi
The project is an attempt of acquainting me to the field of type design and scripts in India. The format of the document is more like my learning diary where I have tried to put together the various facets of type design the way I have learnt them. ‘The process has been equally important to the end product’. The chapters progress in the same order as I have approached my project. The first two chapters speak briefly about the nature of work in CDAC in the field of font design and an account of the project initiated there. In the next two chapters I have tried to summarize very briefly the digitization in letter design pertaining to Indian scripts and standards and the study of devanagari script which is a prerequisite to developing further understanding. The further chapters extensively elaborate my project work and stages involved. It reflects my approach and methodology and the actual learning of the project and process of font design. Thus the document lays down the process of my summer internship, moreover the many various things I got to learn and see during the course of this project.
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Design of a multi-purpose Devanagari typeface
by Kimya Gandhi
The increasing advent of globalization and technological advancements are taken to tell that we are living in an age of increasing sameness. The cultural diversity, once rich and abundant is being replaced by a global culture. This has had an effect on the visual culture of India. Regional dialects, languages and scripts have not escaped the consequences of ‘modernization’. The well painted billboards and shop signs have been replaced by massive in your face advertisements. The streets are full of panwalas and departmental stores wear the same huge red beverage advertisements on their heads. The devanagari script saw its peak in the times of letterpress, when elegant complex letterforms were cast and used widely in print and publication. The nature of Indian scripts being different than Roman or Latin, their digitization initially proved to be a tedious task that did not deliver the script in its totality. Recent developments in type digitization however have reached a stage where the script can be produced in its original richness of form and elements. There has been increasing demand for the digitization of Indian scripts to reach larger number of audiences via several media. In the print media, newspapers in Hindi boast more circulation than their english counterparts, proving that there is certainly demand. The digitization of Indian scripts however have brought in their wake alteration in form to suit the requirements of the technology available. Though reach of the scripts has widened, they propagated the spread of a deteriorated form. This forms the inspiration for undertaking the task to analyze the current type design scenario & thereafter design a new approach to designing typefaces to propagate the richness of a correct and complete script.
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Design of a Multipurpose Devanagari Typeface
by Kimya Gandhi
The devanagari script saw its peak in the times of letterpress, when elegant complex letterforms were cast and used widely in print and publication. The nature of Indian scripts being different than Roman or Latin, their digitization initially proved to be a tedious task that did not deliver the script in its totality. Recent developments in type digitization, open type font formats, web embedding has ensured the script to be produced in its original richness of form and elements. There has been increasing demand for the digitization of Indian scripts to reach larger number of audiences via several media.
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Study of Marathi Literature for Children
by Maitreyee Sanjay Nilawar
This is a study of Marathi literature for children written in Devnagri script. I did a study of the technicalities of Marathi books from the point of view of illustrations, printing quality, layouts, and content. I have interviewed several authors, illustrators, publishers, school teachers, shopkeepers, and kids. I have done a comparative study of the present material available in the market and the older literature. The past and current trends in reading have been analyzed. The methods which can be employed to increase interest in reading Marathi books have been included in this project.
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Summer Internship at Synapse
by Maitreyee Sanjay Nilawar
Synapse is an information agency that partners with clients to solve their business problems through information based initiatives. t the process of interacting with clients and delivery of work because unless we stand for something, how we will work. There are almost 40 people work there in different project group. The family members of Synapse are Visual juju, txtcontxt, dotahead, Zaki etc.. So there are like 8 sections. Which works unitedly and happily under one roof. In main Synapse office according to clients the project sections are divided, like Zaki works on creating paintings as they supply paintings as per the order. I was appointed in Project 3 where mainly they were working on HP printers, Microsoft, and Share Khan. For HP printers, the task was to create sale in electronic shop where other gadgets are available. We had to create idea for need of printers so that its selling rate increases and the market for printers rises. In the other projects of Microsoft and Share Khan I had to create comic illustration for their home purposes which were used within the office.
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Visual Guide for FORT area Mumbai
by Maitreyee Sanjay Nilawar
Fort is the business district of Mumbai. Once considered the heart of the city, this area is known for its side walks those are constantly filled with vendors selling books, music cassettes, CD, clothes, imported items etc. This area is also gifted with other gems include Bombay University, The High Court, the BMC Building and stately Horniman Circle. This area is jam-packed with visitors and commuters who came to experience this established commercial center of Mumbai. In addition of my personal experience of finding way to my desired destination had a dependency on street vendors and local people. I also found many other people like face similar problems and it was much greater for people from foreign land due to language barrier. I decided to work in this particular area in order to help the visitors to reach their desired destinations and also arouse my interest as a Visual Designer to take up this problem of helping tourists to explore this area by providing them with a visual Map.
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Reflections of Nature in Imagery
by Maitreyee Sanjay Nilawar
The project is an attempt to understand my approach to painting. It began with a study of my earlier works that included textile motifs using forms from nature. During the project I explored using acrylic colours and creating images that were not entirely pre-meditated. As a painter to expresses his/her thoughts through paintings. As being a student on visual arts I was able to express myself through my paintings but it was very tough job writing about it. There may be many flaws in my writings. I am used to creating images from early times and I am confident of expressing it well but my writing, which I started few months back is not that good. So I have written this report in an question answer format, the question which I had asked during the process, so I feel that this process will be easy to understand for the reader to grasp.
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Visual Ethnography of a Mumbai Local Train
by Radhika Gujar
This is a document of what I have seen, experienced and heard when I traveled on the No. 9 compartment of the Mumbai Local trains. There are many things about the Locals that surprise me every time I travel in one. There are so many interesting people that you meet in the compartment. They are friends who meet only in the locals, who share their lives for the time they travel together and then go their own way. There are many incidents that made me want to do visual ethnography such as experiencing a “bhajan” group (groups which sing religious songs) in a men’s compartment, hearing of groups of men who meet on the same local everyday so as to play cards, Women who have formed groups in the train and have kitty parties which are named after the time or number of the local trains etc. I wanted to see this different world and experience every bit of it. When I started going by train I realised that it was too vast a subject to cover so I started concentrating on the women’s compartment only and that’s when I realised that its a small world in itself and had many kinds of incidents that I could write on.
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Redesign of Magazine, Brochure and Design of Newsletter for Maharogi Seva Samiti
by Radhika Gujar
In the year 1949, the great humanitarian Baba Amte being moved to the core by the physical trauma and social stigma of leprosy afflicted people, set up the Maharogi Sewa Samiti on a piece of 50 acres of uninhabited, barren and rocky land in Warora, Chandrapur District, Maharashtra. The initially the activities were limited to the medical treatment, training and rehabilitation of the leprosy stricken. However, due to the unique nature of services rendered, over the years, it grew to such heights as to embrace within its ambit a wide spectrum of downtrodden and marginalized people as the physically challenged, the deaf-mute, the blind, orphans, tribal people etc. Muralidhar Devidas Amte was born at Hinganghat in Central India, on the 26th of December 1914. As the eldest son of a wealthy Brahmin landowner, Muralidhar was protected from any material deprivation. His enormous energy was happily absorbed in an idyllic childhood with long hours of play, pranks and wrestling with other boys.
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Exploration in Tangible Storytelling
by Radhika Gujar
Storytelling or the verbal narration is an art that makes stories more immediate. Storytelling is an oral tradition. It is known to use several media such as painted scrolls etc. to enhance the telling. However the control still stays with the teller. I wanted to add one more dimension to the already existing art of storytelling i.e. to make it more tangible in the physical sense of the word and a personal experience. I also wanted to let the child learn storytelling and use the same tangible characters to create multiple narratives. Stories and Storytelling have always fascinated me. As a child I always loved to listen to various stories told by my grandmother and my mother. Also I used to love making up stories with the innumerable toys that I had. Remembering my days of wild imagination I wanted to create a similar platform for children that could allow their thoughts and imagination to be free.
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Exploring innovative approaches and techniques in Macro Photography
by Radhika Gujar
“Exploring innovative approaches and techniques in Macro Photography” is a project in which I will be exploring and learning the different facets of macro photography. I will be exploring techniques used to do macro photography and present the images in a novel way. In doing so I will increase my knowledge and enhance my skills of macro photography. At a later stage I will be combining Macro photography techniques with time lapse photography to give the project a whole new dimension.
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Zardozi Stitches of Lucknow
by Sakshi Gambhir
Lucknow has been famous for its various handicrafts for as long as anyone can remember. Zardozi is one of the most exquisite ones. It is extensively practised in Old Lucknow where a lot of craftsmen live and work. I visited one of the add as where it is done and in no time made a bond with them. This project is an attempt to understand the nuances of the craft and its people, get a glimpse of their life and know them better. Each day marks a different experience, a stronger bond and a deeper layer of insight. In the course of this visual ethnographic study, I begin to enjoy the rhythm of everyday activities and evolve in a way that is intangible.
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Studio Pottery
by Sakshi Gambhir
“Pottery is not just an art form, it is a therapy.” An AIFACS awardee, Meena Vohra believes “Its never too late to learn.” She had her first brush with clay at the age of 50. She has had a journey through its realms and has carved a niche for herself. She had been a school teacher for 13 years but was always interested in art. Pottery is made by forming a clay body into objects of a required shape and heating them to high temperatures in a kiln to induce reactions that lead to permanent changes, including increasing their strength, hardening and setting their shape.
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Conversations with Clay
by Sakshi Gambhir
I love clay. In it I feel seeds of growth that I can nurture with my hands. Pots are like babies and pottery a bliss. Every pot is a projection of myself but it has a language that is beyond the grammar of written words. It is like a conversation that happens between clay and fingers, the former almost commanding the latter how to move in a certain rhythm and create the form. It is challenging yet simple, it is primordial yet playful, it is formless but creates the form and it is full of surprises. Goals for the current project: * To demonstrate the ability to create a set of identical pots to the extent to which the effortless ease of production pottery has been internalized. * To evolve my own aesthetics of form and glazing. * To develop a clarity with regards to repositioning of a craft. * To explore pot-making. * To follow the bliss.
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Exploring Alternatives in Education
by Sakshi Gambhir
People across the globe are bothered about the future of the planet, a future that none of us have any answers to. With a hope that the generations to come will save the world, both outside them and within, alternate and non-traditional models of education have to be explored. A holistic education of the child is necessary to find an answer to that question. That is what sketches the outline of my project this semester. Goals for the current project: * To attempt an understanding of how children behave in a given environment. * To observe their responses to materials and learning through art. * To document the Free Progress education model followed in Deepanam School, Auroville, in the form of a book. * To explore book-design.
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Understanding the philosophy of Contemporary Indian Rock Bands through their Visual Representation
by Saurabh Tewari
Indian music and visual communication has developed through ages. It always incorporated western and technological influences to create new forms. Similarly, with the rise of information technology and knowledge sharing at the speed of lightening, the new forms are emerging. The idea is to look into the mentioned fields in the present scenario, cumulatively and then simultaneously. The contemporary music scene in India is an ocean itself. The rock music has also found its way and scope within a larger domain of “music from India”. The musicians are attempting to communicate not just musically but also visually. So, the research attempts to understand the philosophy of contemporary Indian Rock Bands through their Visual Identity and Representations.
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Industry Internship Report
by Saurabh Tewari
The UNESCO New Delhi Office’ Social and Human Sciences Sector has commissioned an Indian adaptation of the generic Guide, Historic Districts for All – a Social and Human approach for Urban Actors The generic guide is the result of the work carried out at UNESCO between 1997 and 2007 and has been produced as a teaching tool to address the pressing need of local decision makers in large and medium sized cities, and to strengthen the capacities of city professionals, architects and urban planners across the world. Considering the specifity of the Indian Urban context, UNESCO has decided to develop a Guide for Urban Actors in India that reflects the country’s complex urban scenarios, the structure of local governance, the decision making chain and the urban reform currently underway through the Jawaharlal Nehru National Urban Renewal Mission ( JNNURM). An official interview was taken on 7th May 2009 by Ms. Marina Faetanini, Programme Specialist , Social and Human Sciences Sector. A Current Project, Historic District for All – India, was explained by her. After learning the internship duration is just a month, she insisted that I should stay at the organization as much as possible. A City Walk invitation by a private NGO, Salaam Baalak, to slums and grey areas near the New Delhi Railway Station was an eye opener. The Constraints in which people live and their will not just to survive but also to excel was inspiring. This City Walk had a different flavour to offer from the Traditional Heritage City Walks in different cities around the World.
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A travelling exhibition on Laurie Baker, the architect, his works and philosophy
by Saurabh Tewari
Today, when the western images dominate design and architecture students’ minds, they become disassociated with indigenous practices. With a jargonized consciousness around, the inspirations need to come from the self. Especially, when there is a wave of sustainability in design environment, and complex facial approaches towards it, there is a need to come up with relevant and simple methods. Architect Laurie Baker’s work lies in the relevant domain of indigenous geniuses. His wide variety of works handled with not so common ‘common sense’ is boon for this century. Being an architecture and design student, I always heard and acknowledged Laurie Baker’s work, but never realised the strength of his way of building, which lie in the power of simplicity. So, I see this project as an opportunity to present, to our generation, a relevant philosophy towards design and life.
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Design for Elderly: Mitrika, a hindi magazine
by Saurabh Tewari
Being old is a tough truth of life. It is inevitable. One cannot avoid it, but one can definitely live it! The silvering of life can make people lose their contact with their internal and external world, as there is a gradual deterioration in the mind-body coordination. The physiological strength declines with time, which most of the times effects the overall psychology and vice-versa. Whereas, if one attempts to keep the mind engaged in creative pursuits, the deteriorating nature can be neutralized. A good mind, therefore can help in maintaining a good physique. Eventually, the state of wellbeing is the most important factor towards, living it! When in my first year of studies, the project “Design for Elderly” was introduced, I had hazy ideas about the approaches towards the subject. I was not clear how will I really contribute. With time as I discovered the general process of user specific design, I realised one can really attempt towards designing for this newly emerging segment. Initially, I was trying to relate only with physiological problems. Later, I realized my scope of work is more toward the psychological aspect. The boundaries are thin, and one needs to walk over them cautiously. One really needs to understand, what this user group really would like to have. Not a radical change, which makes the benefits them to a level of isolation, and not the same pulp which makes them struggle for finding the context and association. Just a balance, a design, which makes them feel special.
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Summer Internship project at Lotus Concepts
by Sheetal Vishwas Barge
In the Summer Internship project in Lotus, I got opportunity to work on ACEAGRO project under Omkar Mulgund. It is an India based Agricultural company which is famous for its export quality organic products. There were different projects executed by me as a part of this training which ranged from CIP (Corporate identity programme) for Natural Sweetener which is Aceagro’s total organic substitution for sugar, Cat[1]egorization of Information and designing for web designing and Informative show reel of company for Aceagro. While working in summer internship project I learnt other related areas of design such as handling corporate clients and their comments, and giving my best in deadlines.
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Exploration in story telling using Mythology to address contemporary issues
by Sheetal Vishwas Barge
The earth has its own system of balancing its environment. The cycle of balance is going on from so many years. Now this cyclic process of balancing is facing numerous problems. These problems are slowly affecting the whole planet and ultimately, us. There are many organizations working on environmental issues to spread this awareness. This message needs to reach to every level, so the needed change in human behavior and habits can be motivated. In India where not everyone is literate and not everyone has access to technology, this message need to find its way to all. I am trying to convey this concern for environment in a manner, which is highly accessible though simplified. For this purpose, I am working on a theme, which is close to a large part of Indian society, who can easily relate to the way it is made. I am using a traditional way of entertainment, education and communication to convey my thoughts about environment, which is mythology.
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Documentary film on Cartoonist and illustrator S. D. PHADNIS
by Sheetal Vishwas Barge
Mr. S. D. Phadnis is a renowned cartoonist and an illustrator, working for almost six decades. He has carved a niche for himself in the field of humorous illustrations. The simplicity in his work brings out the humor in the day-to-day life. His outstanding illustrations in the Maths textbooks (1st/2nd std) for school children, introduced me to the splendid art of illustrations at a very early age. His illustrations made learning Maths more fun and easy. Thanks to my documentary film project, for my Masters, I got an opportunity to meet him personally and understand his perspective towards work.
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Bicycle Friendly Area Design Workshop
by Shiba Sheikh
Auroville is meant to be a universal town where men and women of all countries are able to live in peace and progressive harmony, above all creeds, all politics and all nationalities. The purpose of Auroville is to realize human unity. It was founded in 1968 by Mirra Richard (since her definitive settling in India called “(The) Mother”) and designed by archi[1]tect Roger Anger. Auroville was founded as a project of Sri Aurobindo Society on Wednesday 28 February,1968 by The Mother. She was an equal spiritual col[1]laborator of Sri Aurobindo, who believed that “man is a transitional being”. The Mother expected that this experimental “universal township” would contribute significantly in the “progress of humanity towards its splendid future by bringing together people of goodwill and aspira[1]tion for a better world.” The Mother also believed that such a universal township will contribute decisively to the Indian renaissance. The aim of Bicycle Friendly Area design workshop was to research, conceptual[1]ize and prototype a few components of environment (pathways, shelters, lighting, signage and accessories) using local and natural materials to create new forms with minimal eco footprint.
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Chai Conversations
by Shiba Sheikh
Chai is merely the generic word for tea in Hindi and many other languages around the world, but for many English speakers outside those regions, particularly in the Western hemisphere, “chai” automatically implies “masala chai”. The traditional chai-brewing process actively boils the tea leaves over sustained heat. Chai prepared in this manner has a caffeine level higher than most teas, as the prolonged boiling produces a more robust beverage than quiescently steeping the tea leaves in hot (but not boiling) water. Chai has no rules. You can make it the way you like. Drink it the way you like. Hey, even drink it whenever you like. It’s got no stiff upper lip rituals and spares you the embarrassment of not knowing the difference between a mocha and a macchiato. It’s no wonder then that this quaint, traditional Indian concoction has evolved from a common man’s beverage to a whole new way of life for today’s young and old. The flavour of chai may change from one region to another, but the ease at which it brings people together never will.
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Diseases, Prevention & Control Reference book on Malaria for children
by Shiba Sheikh
A book on Malaria for children from 7 years and above. It is placed in the young reference book category as it provides factual content in an engaging, creative & coherent form. The stem of the book is a story based on the disease which takes forth the content explaining the all key components involved in understanding & learning about a disease, control & prevention. The story is only to help children make associations , relate with characters & follow a time line, while the essential facts and information to give deeper in-depth understanding of the science behind it.
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Internship in Photography with Ravi Dhingra, New Delhi
by Jampala N Somya
This was an opportunity to experience documentary photography. I wanted to attempt at the procedure of ideation, creation, execution and production during my internship. Hence, I intended to learn the process of design with photography as the medium while I interacted, observed and received feedback from different people and photographer Ravi Dhingra. Knowing my interest, he encouraged me to take up a project on my own giving me complete freedom. As I learnt and understood the various techniques from him, I also developed my own rules towards photography and completion of a project. Ravi Dhingra is an established freelance photographer based in New Delhi with an experience of more than 10 years in Lifestyle Photography which includes Food, Interiors, Product and People. Besides working for leading Advertising Agencies in India, he is also associated with Fine Dining Restaurants for Food and Interiors photography. He has been teaching at NIFT, Delhi since many years. I started understanding basic features of using a digital SLR moving on to learnt some helpful thoughts I should consider while pursuing photography. The learning was based on discussions regarding elements in a photograph, foreground & background and sun, lighting & shadows. Considering my interest in travel photography, I was encouraged to go to the streets of Chandni Chowk. The various activities in Chandni Chowk made me absorb myself in the environment and take up a subject for a project in the area.
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Playful learning for children in Indian context
by Jampala N Somya
Science is all around us. Everyone enjoys the pleasure of learning about universe and tries to understand it. But, children have an inborn curiosity and yearning to make sense of things, people and the world around them. Play is a voluntary intrinsically motivated activity being associated with pleasure and enjoyment and It presents the best answer towards learning in for children. The project is an attempt to facilitate playful learning for children of 11-14years of age which can be adapted to different learning environments of Indian context. It has been built on a conceptual framework of children, play and learning. It has explored how an activity can be planned and designed for the learning of a child without a textbook and without one to all teaching method. Emphasis is to enable experimentation and creation by children themselves rather than just communication and passiveness towards knowledge. It aims at a solution in the form of an activity kit to enhance sensitivity in realm of light (with reflections and shadows) as well as physical, social, emotional and intellectual development of a child.
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Learning Science through play
by Jampala N Somya
Learning is associated with education which stresses on learning through classrooms, teachers, text books and exams. But, we tend to ignore the fact that we all including children learn through what we experience. This project aims at selfdirected, purposeful and meaningful experiences against passive, forceful and fearful education. Experiences mean things done with body, muscles, hands, tools as well as the mind; the things which involve actions which are physical and involve senses. Talking, reading, listening, writing, questioning, observing, thinking, making, breaking and even dreaming are part of the experiences. ‘Play’ is the most active component of things when we engage, enjoy, have fun, question, analyze, argue, prove and do things. Science is to know how things work. Children are naturally curious to know how things work around them. Sun is the most essential component of our existence being responsible for most of the phenomena in our environment. It is important to know Science behind Sun. The project is an attempt towards learning to understand ‘Sun’ through a book where activities are planned and illustrated to encourage children to learn Science with readily available materials in a playful way.
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Visual Ethnography at Jejuri
by Vallabh Prasad Munshi
In India, the religion is an inherited pattern, and it becomes a part of a man’s space, time and soul. Religion has the most fascinating things to offer, to name a few are food, festivals, clothes, language and even scripts. Pilgrimage destinations have the most intriguing faces, faith is the driving force and people seem to have a strong belief that supernatural powers actually control their destinies. An observation is that the people who have a rationale in their daily lives become either eccentric or naive while on a pilgrimage. Suddenly, god becomes the objective and priests become the bosses, nothing else matters. Man is ready to stretch himself to limits for a simple darshan or a ceremony in the temple.
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Summer Internship at Mtv
by Vallabh Prasad Munshi
It is an Ident for Mtv. In this proect I could work on a script of my own and get a budget sanctioned for the film. I proposed a stop-motion animation for the same Mtv requires idents for itself which are aired, they act as fillers and also promote the channel. With the monsoon knocking at the doors i thought of doing a film which gives a feel of monsoon. It did not have a story as such but just a crazy sequence of some sort. The initial script was a morph of visuals seen in the monsoon season, i intended to depict the relief brought to man by monsoon. The idea was rejected because they had already done a lot of morph animations in the past and so had other music channels. I explored the possibility of a man who was being prepared for the monsoon by a pair of scissors. This script was finalized and a ten second Ident for Mtv was proposed.
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Forum for Sustainable Ideas from India
by Vallabh Prasad Munshi
“Development that meets the needs of the present without compromising the ability of future generations to meet their own needs”.[1] Sustainable development is defined as a pattern of social and structured economic transformations which optimizes the economic and societal benefits available in the present, without jeopardizing the likely potential for similar benefits in the future. A primary goal of sustainable development is to achieve a reasonable and equitably distributed level of economic well-being that can be perpetuated continually for many human generations. Sustainable development implies using renewable natural resources in a manner which does not eliminate or degrade them, or otherwise diminish their usefulness for future generations. It further implies using non-renewable or exhaustible mineral resources in a manner which does not unnecessarily preclude easy access to them by future generations. Sustainable development also requires depleting non-renewable energy resources at a slow enough rate so as to ensure the high probability of an orderly society transition to renewable energy sources.[2] Sustainability has become such a wide-ranging term that it can be applied to almost every facet of life on Earth, from a local to a global scale and over various time periods. This is not about obvious things like recycled paper or electric cars. We must expand our horizons and start looking at everything around us.
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Signage & Wayfinding design for Maharashtra State Road Transport Corporation
by Vallabh Prasad Munshi
In an ideal world, there is very little that needs to be told about where to go, because on arriv[1]ing at an unfamiliar destination, the next direction would be self-evident. Within the best architecture, finding ones way around should hopefully require minimal effort and, at least, minimal signage.1 This implies that design, which has a holistic approach and which is centred around the users takes care of most of the problems, including wayfinding. In a situation like Maharashtra State Road Transport Corporation (msrtc) popularly known asst, it is apparent that planners, architects and designers are not being consulted. The admin[1]istration seems to be ignorant to the fact that designed interventions prove to be efficient and economical in the long run. Msrtc is trying to update itself in a lot of areas by incorporating electronic tickets, computer[1]ised reservations, air-conditioned buses etc. It keeps on adding more and more buses to its fleet and it reaches out to citizens living in the remotest areas of Maharashtra. But, the problem in the current system is that it lacks functional foresight. The system starts loosing its integrity whenever there are additions and alterations. These changes should be anticipated in advance because they are natural, especially in an increasing population like ours which has increasing demands every day. To cater to these demands there are make-do arrangements and casual signages which are inefficient, as a consequence, chaos prevails at all times. Due to inadequate planning and casual methods, there are loopholes in the communica[1]tion system, due to which information is not understood and then there are further problems. Things become even more confusing during rush hours. Buses arrive and depart continuously and anxious people are seen pacing around all the time. The staff is overburdened due to the immense number of passengers who keep on inquiring at the counter. The regular passengers become immune to the system because of the routine, but they still deserve better service. Among all, the people who suffer the most are the novice, elderly, non-marathi speaking citi[1]zens, handicapped, illiterate, women etc children.
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2015-2017
(63 items)

Reclaiming moving images in a digital age
by Adersh Sreedharan

The inevitable switch from analogue to digital, regardless of the industry: In journalism, it’s the evolution from print to online; in photography and cinema, it’s the switch from film to digital. Even though there are people who still prefer to use film cameras and listen to vinyl music, their attachment to the old systems and the feeling they get from them can’t be compared with the new technologies. Their perspective on cinematography is very different from that of people in the digital age. For them, cinematography is also a craft, and the act of stitching a film takes them closer to the medium.

Cinema is a language, and within it are the specific vocabularies and sublanguages of the lens, composition, visual design, lighting, image control, continuity, movement, point-of-view, etc. Learning this language is a never-ending and fascinating lifelong study.

A cinematographer deals with some duties that are entirely technical. But the technique used in the older analogue cameras is a little different when the digital systems come into play. For the people who gradually switched to digital, they would have gotten updated with the growing technology. But people who haven’t been updated with technological advancements would face a problem understanding the change all of a sudden. But after all this time, why will they switch to digital?

Digital photography records light impulses as electronic charges stored on a memory disc. The image is a matrix of rows and columns, and where they intersect are small squares called picture elements, or pixels, which carry information about brightness and colour.

The image can be altered in innumerable ways. The interaction between digital imagery and photography is made possible by the fact that analogue photographs can be scanned and converted to digital format. The smooth curves and tonal graduations of the analogue image are converted into discrete steps of grids. More directly, digital cameras can now be used to capture images electronically on a desk, bypassing the photochemical process. Once an image is in digital form, its components can be rearranged, extended, deleted, and modified before it is printed. These processes are now made easier by software designed for them. When we add to the ease and power of altering an image, the possibility of simulating photographically realistic components on a computer becomes possible. It appears as though the photographer has gained complete control over the final image and acquired the freedom of the painter to depict whatever he or she can imagine.

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Visual Representation of Dandi March
by Adersh Sreedharan

As part of my internship programme, I had the wonderful opportunity to work with Prof. Mazhar Kamran, a well-known cinematographer in India.

I was working on the initial storyboarding for the movie Dandi March.

My first time working for a movie challenged my perspective about films and the work's progress. It also strengthened my visualisation capability and overall understanding of framing in movies, the role of the cinematographer, director, or photographer, and the perks of storyboarding before making a film.

This report describes the process I went through to do my task, from the script to the final renders (50+ frames) for the film on ‘recreating Dandi March."

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Understanding the lives of Elderly
by Adersh Sreedharan

They have been a part of the world for a long time; they are the living treasure we find today, full of life experiences and ideologies.

Above all, their unique stories and moments that still remain in their long-term memory are the ones we shall seek. Old age is our destiny. We are all looking forward to that stage, and every decision we make today, our lifestyle, our social life, and every single thing around us matters. That is going to define our old age.

This project is undertaken to understand the lives of elderly people and to celebrate them by featuring glimpses of their lives and the richness among them. This report describes the process I went through to understand elderly life and finally create images of old age.

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Visual Expression of Cultural Experiences through Film
by Adersh Sreedharan

India, one of the most populated countries in the world, has an endless diversity, starting from geographical features to languages, religions, art and crafts, customs and traditions, flora and fauna, demographic structure, and so on. Indian culture, which is a fusion of several cultures from all the Indian subcontinents, has been influenced and shaped by a history that is several thousand years old. The diversity of India is unique, giving us reasons to think of India as a ‘mini world’. In order to understand a culture, one has to experience it. This project was undertaken to experience a particular culture, understand it, and then express it visually.

Dronagiri village in Chamoli district of Uttarakhand was chosen as a place with untouched culture to experience and understand a lifestyle that is not known to the outside world. In this village situated at 11,800 ft. altitude, a mountain worshipped by locals is believed to be the one that Hanuman disfigured during his search for the life-saving herb Sanjivani.

This report describes the experience of getting exposed to a new cultural environment, the culture shock one may face because of the unfamiliar way of life, and how we adapt to it. And the process through which the culture is experienced is translated into a visual form.

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Understanding Art Installations at Kochi Muziris Biennale 2016
by Ansari Salik

The Kochi-Muziris Biennale is an international exhibition of contemporary art held in Kochi, Kerala. It was the first biennale of its kind to be held in India. The Kochi-Muziris Biennale is an initiative of the Kochi-Biennale Foundation with support from the Government of Kerala. The exhibition is set in spaces across Kochi, Muziris, and surrounding islands, with shows being held in existing galleries, halls,and site-specific installations in public spaces, heritage buildings, and disused structures. It is an event that happens every two years. It is most commonly used within the art world to describe large-scale international contemporary art exhibitions. As such, the term was popularised by the Venice Biennale, which was first held in 1895.

In May 2010, Mumbai-based contemporary artists of Kerala origin, Bose Krishnamachari and Riyaz Komu, were approached by the then culture minister of Kerala, M.A. Baby, to start an international art project in the state. Acknowledging the lack of an international platform for contemporary art in India, Bose and Riyas proposed the idea of a biennale (a large-scale international exhibition) in Kochi on the lines of the Venice Biennale.

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Makaan: A documentary film based on construction worker
by Ansari Salik

‘Makaan’ is about telling the story of the construction worker community through one’s family struggle. Their ups and downs as they navigate their daily lives are puddled with economic and social hurdles. The narrative of the film juxtaposes similar situations. It expresses differences in the way of responding through the perspectives of children and the elderly, where the children transform the hard reality. In their games, leaves are turned into money, and a ten rupee note becomes a butterfly. The film also tries to capture the essence of "workers" and their struggle in today’s modern time.

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Can gameplay aid structural understanding of language?
by Ansari Salik

The project aims to facilitate English language learning in resource-constrained environments. It aims at making the language more familiar where it is largely alien and enabling engagement with it outside the ‘English classroom’.

One of the key ideas chosen in this project is to improve engagement through games that reflect and are sensitive to the socio-cultural and geographical landscape of the said environment. Expanding the current ongoing project LETS (Learn English Through Stories) through a different approach and making grammar learning intuitive and fun is the main focus of this project.

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Can gameplay aid structural understanding of language?
by Ansari Salik

A traditional classroom environment doesn’t provide much scope for teachers to try different ways of teaching. The population of students and the lack of availability of designed materials that would work for both teachers and students are two of the major constraints. When it comes to learning a second language (SL), the situation is even worse. The project "Can game-play aid structural understanding of language?" aims at facilitating ways of learning and teaching structural English (grammar) in a traditional classroom environment, where English is a second language.

The topic chosen in the grammar teaching is tenses, and the idea is to design a pedagogy that works for both teachers and students. The developed method (pedagogy) begins with a card game that facilitates pattern learning within tenses.

This is followed by a classroom activity designed to reinforce the acquired pattern. The third and final part of the design is a planned lesson (instructional design) to communicate the meaning of the overall concept.

A series of experiments were conducted with a group of 18 students in grades 6 and 7, and the designed materials were tested, improved, and then evaluated on the basis of the qualitative results of those experiments. The report further contains a detailed view of the testing with materials and their iterations. The results show an increase in the level of engagement of the students with the topic. It also indicates a jump in the quality of their ability to look for and find patterns in the materials given to them.

This project expands the boundaries of the ongoing LETS (Learn English Through Stories) project under the Tata Centre for Technology and Design, using games and planned lessons to teach structural English, thereby making grammar learning intuitive and fun.

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Internship under Clix at TISS
by Ashika Singh

My internship project was with CLIx at TISS, under the production team. I initially worked there as an illustrator for the digital math game, but very soon i was shifted to work on the English curriculum. The following report will be my illustration work for the audio-based English story. The attempt was to come up with a new style of illustration that would go with the story and be easy for the rural children to relate to.

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A journey through the mind of a Transgender
by Ashika Singh

For years, transgender individuals have struggled for acceptance, protection, and visibility, even among other minorities. With the list of states legalising gay marriage growing and broad acceptance in pop culture, the gay and lesbian population has gained increased visibility and protection in recent years. However, transgender individuals have not been afforded the same rights. The project is an effort to encourage society to emphasise and acknowledge transgender people. Through the medium of poetry. Poems based on the different emotions of a transgender person are the outcome of this effort.

The following report describes my journey as I broaden my understanding of the transgender community and subject and arrive at a design solution that allows me to contribute to the same with the best of my abilities as a visual communicator in a meaningful way. I have tried to understand the existing attitudes and emotions of transgender people and society and to weave together a series of poems as a reflection. The research represented here cannot be considered complete, for I know I have only scratched the surface, but it is a start in trying to understand where the problem lies and the steps needed to be undertaken to rehabilitate this minority community, which is very much a part of Indian past, present, and future.

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Children of broken homes
by Ashika Singh

Nowadays, the rate of broken families is alarmingly increasing. Largely, it is seen today that families are broken up by breakups and divorces. Although the effect falls on both spouses, even the child goes through all the hardships and troubles that remain unseen by all. Its effects are huge on the children, which leads them to depression, insecurity, and many other mental problems.

My project on ‘Children of Broken Homes" will deal with the psychology of a child, including how and what the child goes through mentally when the family is broken. How the separation of parents and regular fights at home affect his behaviour, actions, lifestyle, choices, and decision-making abilities throughout his life. An attempt will be made here to address the issue from the child’s point of view.

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Sindhoora A Wooden Craft
by Ashish Kumar

Varanasi, the city of Lord Shiva and the holy Ganga, is known around the world for its rich culture. People have been following their traditions and passing them on from generation to generation. There are colonies of craftsmen in Banaras for crafts like Gulabi Meenakari, Panja Dari, Chunar Red Clay Pottery, Hand Block Printing, Wooden Craft, and many more.

Khojwan is one of them, a suburban neighbourhood located in the south of Varanasi district (Uttar Pradesh). Khojwan is the place for the making of wooden crafts, including Sindoora.

I had seen Sindoora for the first time in the hands of a newly married lady at Ganga Ghat in Banaras. She was worshipping her Sindoora and praying to Ganga Maa for her ‘Suhaag’ (husband). And that’s how I got interested in learning about these beautiful wooden vessels. This project gave me the opportunity to look into the details and the value of these wooden vessels. And how this craft plays an important role in people’s life.

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Making light weight of SAMAR: A Rounded Devanagari Font
by Ashish Kumar

‘Ek’ is synonymous with ‘one’ in several Indian languages, and Ek Type is a collaborative platform in India under ‘one’ roof to develop fonts. As a part of my internship programme, I had a great opportunity to work with them on their ongoing project, ‘Samar Devanagari Rounded.

This report describes my experience and work process, as well as my understanding of the details and methodology involved in developing a font. I have presented my work in the form of the design process, which includes pre-study, designing, analysing, testing, and refining. It shows my role and involvement in the development, as well as how I came up with a suitable design solution.

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Designing a Monolinear Devanagari Font
by Ashish Kumar

Type design and development is a process that involves the minute refinement of every detail. From scratch to end design, it needs a good understanding of form, space, balance, and a tremendous amount of patience, along with technical knowledge.

This report describes my experiences, work process, understanding of the details, and methodology for developing a font. I have presented my work in the form of a design process, which includes pre-study, designing, analysing, testing, and refining. It shows my role and involvement in the development, as well as how I came up with a suitable design solution.

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Design of a Monolinear Devanagari Font in multiple weights
by Ashish Kumar

Type design and development is a process that involves the minute refinement of every detail. From scratch to end design, it needs a good understanding of form, space, balance, and a tremendous amount of patience, along with technical knowledge.

This project is the continuation of my previous project (designing a monolinear Devanagari font). In which I have designed the basic Unicode character set in regular weight. The aim of the project was to design a matching Devanagari font for Univers for bilingual communication at IDC, School of Design, IIT Bombay.

This report describes my experiences, work process, understanding of the details, and methodology for developing a font. I have presented my work in the form of the design process, which includes pre-study, designing, analysing, testing, and refining. It shows my role and involvement in the development, as well as how I came up with a suitable design solution.

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Advancement and Prototyping of a Driver Interaction System for Simulated Test Drives
by Aswin Yogesh R

A monotonous environment while driving on long highways can lead to a dangerous state of drowsiness in the driver. The previous advanced design project (ADP) of Amini et al. developed the concept of a driving assistant system that uses gamification features to break the monotony of the driving task. This work picks up this concept and develops a software prototype of an interface to perform Wizard of Oz-experiments in the driving simulator of the institute for ergonomics (IAD) at the Technical University Darmstadt. The development processes are due to the guidelines of the human-centred design process. The context of use for the prototype must be seen from the perspective of the driver as well as from the perspective of the experimenter. The driver is in a monotonous driving environment and can get input via head-up display (HUD), liquid crystal display (LCD), or audio output. The experimenter can monitor data about the current driving behaviour given by the simulator software. In addition, the experimenter uses the prototype on a laptop. The requirements for the development are derived from ISO 9241-110. The developed prototype is an interface between driver and assistant, as well as an interface between experimenter and assistant system. A user of the prototype can control the three output channels with the software prototype. The user sees the content of the HUD and LCD and has a control panel with buttons that enable him to handle his task. In contrast to this, the driver can only see the parts of the interface shown via the HUD and the LCD. The screen content of the wizard interface is shared with the software screenleap and teamviewer on a smartphone in front of the windscreen, which represents the HUD, and on a tablet, which represents the LCD on the middle console of the car. Therefore, it is possible to show the corresponding parts of the interface to the driver.

It is possible for the driver to interact with the assistant system by voice. A start procedure, a quiz, and three driving games that motivate the driver to show better driving behaviour are the main features of the prototype. The games challenge the driver to hold the current speed, the current distance to the vehicle in front, or the exact position in the middle of the driving lane for 60 seconds. The task of the experimenter is to rate the behaviour of the driver during the games and transfer this input to the assistant system. Buttons to rate the behaviour and create a score are included in the interface of the experimenter. Depending on the score, the driver receives feedback about his current performance from the HUD and afterwards about his performance over the complete duration of the game. Furthermore, the experimenter can handle scenarios that pause the game, e.g., lane changes or dangerous situations like emergency stops. Next to the driving games, a quiz is implemented in the prototype. The quiz and the starting procedure are created as an oral dialogue between the driver and the assistant system. To trigger the corresponding audio output, the experimenter has different buttons that suit the current situation. The usability of the prototype for the experimenter is evaluated in this paper. Afterwards, small changes will be considered to improve usability. The prototype developed allows for the performance of Wizard of Oz experiments in the context of the IAD driving simulator. Only these experiments can show if the concept of an assistant system that uses the described gamification features is suitable for a driving scenario with other road users and if such an assistant system can reduce the monotony of the driver.

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Summer 2016 Explorations
by Aswin Yogesh R
What can a cashless society do for microcredit? High operation costs are cited as a reason for the high interest rates on microloans. This leads to the microloans being among the most expensive loans in the world, while the repayment rates are unbelievably high, above 96%. This is a loan officer at work in a Grameen local unit.
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The Politics of Sustainable Development
by Aswin Yogesh R

What has changed in the way we live, and how are the big powers, both within the state and external, influencing our lives?

The film will explore how we have broken away from the traditions of sustainable living and how the development the state undertakes in the name of sustainability, if not helping, is sometimes doing more damage to man, the environment, and our future.

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Thinking through Meritocracy: Caste in Indian Institute of Technology Bombay
by Aswin Yogesh R

Meritocracy is a social system in which people hold positions exclusively based on their abilities. But India, as a democracy, undertakes several measures to reduce the inequality caused by historical prejudices by showing positive discrimination like caste-based reservations.

The Indian Institutes of Technology were established after Independence to create trained technical personnel of international standards for the nation. In order to establish "merit" as the only criterion for admission into these institutes, they were originally exempt from the policy of reservations. Extant structural inequalities ensured that only the "already privileged" could find their way into these spaces of "merit". As a result, these institutions have until recently been almost exclusively populated by the upper castes, who, through the instruments of merit, were able to transform their caste capital into modern, "caste-less" capital.

All this changed with the introduction of a 22.5% reservation for Scheduled Castes and Scheduled Tribes in 1973 and 27% for Other Backward Castes in 2006. This has transformed the IITs into heterogeneous, complex, and often volatile, politically charged spaces.

The encounter of the ideologies of meritocracy and caste in the spaces of IIT Bombay throws up interesting, difficult questions. This film is an attempt to identify, articulate, and interrogate the complexity caste brings to the IIT Bombay campus by exploring the stories of people who are part of it.

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Studying Light & Shadow through lamp design process
by Kalagouda Patil
The project explores the understanding of the behaviour of light and shadow using a tea-light candle as a light source and paper as a subject through the lamp design process.
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Design of Namma MetroMap
by Kalagouda Patil
Namma Metro started its work in 2007 and was open to public on 20th Oct 2011.
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Passenger Information Display System for Mumbai local for a futuristic scenario
by Kalagouda Patil

When I was travelling for the first time in Mumbai, I noticed something unexpected. The orientation of platforms to get off trains is different at different stations. For one station, the crowd faced left, and for the next, it faced right. Being a novice, this annoyed me as there were no means by which I could know my station and the direction of the platform other than asking.

This experience led to the inception of the thought behind this project: "How would real-time information be designed for futuristic Mumbai local trains, served inside the high-tech compartments for the future passengers". The real-time information is usually conveyed by the Passenger Information Display System (PIDS). The project doesn’t aim to solve any current problems but will take inspiration from the same problems and visualise the future of info design for PIDS, specially catered to Indian situations (multilingual; language barrier; chaos and crowd inside trains; lack of information system). The first part of the project introduces the Passenger Information Display System (PIDS), its role in public transport, and my area of focus in this design project.

The second part looks at the main conditions that shape this project, such as the current scenario of Mumbai's local compartments, the needs of the user from a novice perspective, and the necessary information. The final part discusses the design and decisions (both visual and motion design) made to accomplish the project.

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Exploring Shadows: An interaction between Light and Paper
by Kalagouda Patil
This project explores the possibilities of interaction between a light source and a subject, which projects the impression of a subject on a screen called The Shadow. Considering light source and subject as major variable factors, their behaviour of interaction is altered by changing properties, and hence the resulting phenomena are observed. Domestic lights are used as the medium for the light source, and paper is used as the material for the subject. Lamp is chosen as a medium to explore these variables, as it is a perfect model that leads this exploration towards a tangible product.
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Unconditioned Learning
by Kawalpreet Singh Saroy
They say if it’s the fork you remember after a dinner, then the food wasn't good enough! Well, I will be lying if I say that the food for thought discussed at the "Thanima’17" seminar was all I remember... The scenic view of the Konkan Railway from the window seat, crossing the green ghats amidst the backdrop of an orange sunset, the sadhya meal on banana leaf, strolling at the Kozikode beach nibbling banana chips, sipping filter coffee by the back waters...were reason enough for me to pack my bag and head to the very God’s own country.
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Ahambhumika: Gond art embroidery
by Kawalpreet Singh Saroy

‘Aham Bhumika’ is an NGO, a group of like-minded people based in Bhopal, a city in the state of Madhya Pradesh in India. The diverse group consists of artists, housewives, engineers, tourist guides, teachers, and government employees. As a humble start-up, they are striving for the betterment of the underprivileged in rural areas of India.

To help the underprivileged children, destitute, and orphans by involving generous people from the cities by collecting material discarded by them (clothes, bicycles, books, toys, newspapers, etc.) for the underprivileged people One can just walk in and join as a volunteer at Aham Bhumika and make their contribution to the betterment of society. The main project undertaken is the embroidery project in Borda, 4 km from Bhopal. It is to empower the women folk of the region by generating lively hood through embroidery. These panels are then converted into tote bags, cushion covers, and pouches. A fair share of the profit goes to the artists.

They have established collection centres in Bhopal where you can contribute clothes, bicycles, toys, books, and grain. One can also help us by sponsoring various events organised by us and paying for transportation, printing of literature, etc. They also accept monetary contributions through a check or demand draught favouring ‘Aham Bhumika Swayam Sevi Sanstha," payable at Bhopal.

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Woven Narratives: Celebrating the handmade
by Kawalpreet Singh Saroy

The project is about celebrating the handmade, not giving away the pleasure of creating a cloth to a machine, knowing where the cotton of a thread comes from, where the thread for khadi comes from, where the cloth for my kurta comes from, etc. The project is about the women of the Ahir tribes in Kutch, who spend their day embroidering vivid patterns that remind one of the works of Paul Klee. Women with no formal training who have created a world around their remote thatched households. The project is about the young weavers at the Handloom School, Maheshwar, who didn’t opt out of their family occupation of weaving but instead will continue the tradition while remodelling with the current fashion trends.

The project is about Shrinu, my guide, and a new recruit at the weaver service centre on Charni Road. With an experience of more than 15 years in jacquard loom, he humbly teaches me the intricacies of working on table loom while himself earning for his children to study well and get ‘good-paying’ jobs. The project is also an attempt to understand Gandhi and his urge for everyone to spin! The man who patronised the richness of Indian textiles and himself wore just a lion cloth At last, it's about celebrating the handmade, not giving the pleasure of creating a cloth to a machine. To know where the cotton of a thread comes from, the thread for khadi comes from, the cloth for my kurta comes from...

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Woven Narratives: From table loom to foot-treadle loom
by Kawalpreet Singh Saroy

A significant part of the project would be an attempt to learn the work ethics of a weaver, who sits quietly on a loom, weaving a seven-yard fabric. To weave as a daily routine. While aiming to hone my skills with each 'satak-su' sound...

With some experience working on the table loom from my previous project, I will learn to weave on a full-frame loom. It's an extension of Project 2 in the sense that one keeps the 'embedded narrative' intact but also attempts to reflect on the meaning of creativity in our times.

One part of the project is a collaborative association with ten B.Tech. IITB students and Mr. Shrinu (a weaver at Weaver Service Centre, Mumbai) over a period of three months. It would be a collective engagement with weaving, thereby creating handloom products such as scarves, mats, and tote bags. To reflect on the sartorial choices that fill our wardrobe, with high-end brands like Fabindia at one extreme and Khadigram apparel at the other end.

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Daily Pattern
by Kimberly C. Manners

In the month of December 2016, I paid a regular visit to Mawryngkang, a weaving village in Meghalaya where the oor and y-shuttle looms are predominantly used, and to Roilang Livelihood Academy Unit of Bethany Society, Shillong, to learn about the backstrap loom, or loin loom, which is predominantly used all over North East India. Due to its affordability and portability, I’ve brought it back with me to IDC to start a routine of daily practise on it.

The purpose of my research is to dive into the lives of local weavers in Meghalaya to get a sense of the daily practise of weaving as a craft.

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‘MEM MEM’ a graphic narrative on MATRILINY IN TRANSITION
by Kimberly C. Manners

The purpose of my project is to study the Meghalaya Matrilineal Society in depth, i.e., the system practised in the state by 80% of the population (tribals) that gives its women lineage importance and inheritance rights and has had a great impact as a boon on the situation of women in the state as compared to the women in the rest of the country but also a grievance to men. The study as well as my personal experiences will be directed towards the compilation of a graphic novel that will subtly focus on talking about the features of society and address the debate of whether it should undergo a transition or not.

Storytelling and writing have been two of my strengths, and my inclination towards visuals and graphics inspired me to do a graphic novel. Although information about the matrilineal culture is accessible, a compelling narrative and visuals would be more engaging to the reader and leave a lasting impression. The novel will be targeted at readers ages 12 and above in Meghalaya but will also be relatable to others.

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A Study of Contemporary Culture: Fulfillment in the 21st Century
by Kimberly C. Manners

What drives us to get out of bed every morning? While some of us contemplate what our purpose in life is, others wake up just to put food in their mouths. Every day is a struggle for survival. This project is an attempt to understand the idea of fulfilment and answer the question, "How does living in the 21st century change our understanding of attaining real, lasting, and genuine fulfilment?"

The medium of communication is film. Film is a powerful medium that holds information as well as emotions. The film is a self-documentation of my surroundings and thoughts. It will serve as a reflection of the 21st century’s young adults.

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Study of narrative murals and art installation
by Kshetrimayum Dideshwor Singh

Art is a diverse range of human activities that involve creating visual, auditory, or performing artworks that express the author’s imaginative or technical skill and are intended to be appreciated for their beauty or emotional power. There are lots of mediums to express one’s artistry. Murals are a form of art that has been in common use since the late 19th century. Understanding narrative mural art is essential for an artist and visual designer.

For my design research seminar, I had chosen to study the narrative mural and art installation. I had the opportunity to work on and study the murals made for the ongoing Dandi project in Hyderabad. I thought it would be a great experience for me to go back to the place where the murals are being made. For the art installation, I went to Kochi for the Kochi-Muziris Biennale 2016. It is an international exhibition of contemporary art held in Kochi, Kerala. Through this study, an in-depth sense of traditional and contemporary art could be developed.

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Understanding art direction and mural making for dandi project
by Kshetrimayum Dideshwor Singh
Intern in two different subjects: art direction and mural making. This project is focused on understanding a little bit about the role of art direction in films. Work as an art director for a short film of a FTII student’s project in Pune. Secondly, my contribution to making murals for the ongoing Dandi project in Hyderabad.
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Self-Determination and The Nation-State, Understanding Conflict through Sculpture
by Kshetrimayum Dideshwor Singh

The topic deals with the apparatus of the nation-state and self-determination as contexts for art-making. Understanding the conflict between nation-states and self-determination was the origin of this project. My reaction or responses to this conflict were expressed through a series of sculptures, which may give an artistic solution to the viewer of my sculpture.

Our country is known for its unity in diversity. The high mountain ranges, countless rivers and streams, dark forests, vast seas, large river-irrigated lands, and sandy deserts—all these have adorned India with exceptional diversity. Among the people, there are numerous races, castes, creeds, religions, and languages. As we said, India is a sovereign country with 29 states, and people living in India are the children of one mother, whom we call Mother India, but there is a lot of conflict and diplomatic interference between states and nations. Some states demand self-determination, and the nation-state is trying to control them. So when someone is trying to control someone’s freedom, conflict arises. I was particularly focused on studying the burning issue of Manipur.

Manipur is a state in India that is located in the north-eastern part of the country. which is also my birthplace, where I grew up and played around. I have been involved with such conflict zones since childhood, and the conflict still continues in Manipur. So, in this project, I am trying to understand how conflicts arise and study other conflicts in the 21st century. I tried to understand why people want to have self-determination, why people want to be against someone's freedom, and how we may control it and give a peace massage to all the people in an artistic way.

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Enhancing Visual Culture in open Space: Public sculpture for IIT Bombay
by Kshetrimayum Dideshwor Singh
My own understanding of the history of art and how I perceive what constitutes visual culture Rethink art and its role in our time. To understand how artists contribute to the visual culture of a public space and public art around the globe Possibility of enhancing visual culture in the form of public art inside IIT Bombay. Finally, a public sculpture of IIT Bombay.
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Evaluation on Maternal Health solutions in Rajsamond, Rajasthan
by Manish Kumar

In India, thousands of women die of pregnancy-related complications, anaemia, and malnutrition. These are easily preventable deaths, requiring only good nutrition and education in basic health care. In large parts of rural and urban India, the public health system lacks basic infrastructure like labour rooms and blood banks, as well as staff and proper equipment for childbirth. Here, an attempt has been made to educate women about pregnancy and maternal health, especially in rural areas, by providing them with pregnancy-related information. The output of the project is a pregnancy calendar from which pregnant women could learn what important steps should be taken during their entire pregnancy period. because the calendar is the common medium of information in rural areas. A calendar is a form that generates clues as to how one should read information. This information is provided in the pregnancy calendar in the form of images, informative poems, and instructions. It is also providing a system for midwives to visit pregnant women at least once a month.

This project is an attempt to find an alternative solution to my previous project, which involved designing, testing, and documenting it.

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Maternal Health in Rural Areas
by Manish Kumar

This project is aimed at getting a personal understanding of maternal health in rural areas of Rajsamond District. For this, I have done an internship at an NGO called Jatan Sansthan, based in the Rajsamond district of Rajasthan. In this internship period, I talked with the actual audience in rural areas and tried to understand the actual problems. During field work, we have done assessments of the quality of maternal and newborn health services and had discussions with females.

My next step will be to focus on the customs of a particular community regarding maternal problems, which will include an audiovisual document on this particular topic.

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Understanding of Maternal Health in Rajsamond, Rajasthan and Wighawali, Maharashtra
by Manish Kumar
In India, thousands of women die of pregnancy-related complications, anaemia, and malnutrition. These are easily preventable deaths, requiring only good nutrition and education in basic health care. In large parts of rural and urban India, the public health system lacks basic infrastructure like labour rooms and blood banks, as well as staff and proper equipment for childbirth. Here, an attempt has been made to educate women about pregnancy and maternal health, especially in rural areas, by providing them with pregnancy-related information. The output of the project is a booklet from which pregnant women could learn what important steps should be taken during their entire pregnancy period. This information is provided in the booklet in the form of images, short poems, and instructions.
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A boy who lived his dream
by Manish Kumar

The people of our society don’t want to accept reality. People have something in their minds, and they think this is right because they have spent most of their lives in that thought. So they refuse to accept the other ways of life, and they become blind to them. This is because, with less education, their minds are not flexible enough to think beyond their own limits.

They are only seeing what they want to see. They are unable to see the other ways, and even if they come across them, they are not ready to accept them. They accept it only as far as they acknowledge it. I wanted to communicate this issue through a film based on the life of a little boy who lived out his dream of living in a city.

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Visual Ethnography of Invitation and Wedding Card
by Palash Tukaram Bawankar

The encouragement to select this topic for visual ethnography came from the relevance and importance of the topic in communication design. It was also one of my childhood interests to cut the stamp foiled Ganeshji or any deity or beautiful decoration in golden shining on it on these cards of invitation. It had always been the topic of my curiosity to see how these beautiful pictures are engraved on such small cards and how papers are cut into such small pieces of drawing.

Luckily, visual ethnography gave me the chance to study this craft closely and entirely. I could study the interesting process of manufacturing invitations and wedding cards and its impact on the people in this profession. Some people were stuck with traditional printing technology, which has become outdated due to the influence of the digital world. Some of them could adapt themselves according to the situation and manage to adjust to the technological changes that come from time to time. Due to which they are dwelling for the time being.

Visual ethnography was a completely new field for me. With the excitement of a new subject and an old craft tradition to explore, which is driven by my own interest, I embarked on this journey of understanding the craft of invitations and wedding cards.

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Creating Awareness on Child Sexual Abuse
by Palash Tukaram Bawankar

India has the dubious distinction of having the world’s largest number of sexually abused children, with a child below 16 years raped every 155th minute, a child below 10 every 13th hour, and one in every 10 children sexually abused at any point in time.

Generations of Indian children have watched their parents remain silent on sexual issues. We learn this silence, which is further complicated by a tradition that demands that every child respect and obey all elders. And so children obey and remain silent, no matter what the elders do.

This project aims to break the communication barrier about the issue between parents and children and encourages children to break the silence about a ‘touching problem’ and openly communicate on the subject with a trusted adult.

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Illustrating Iconography of Buddhism
by Palash Tukaram Bawankar

Buddhism has had a very large impact on the art history of India. It is the fourth-largest religion followed in the world. Buddhism has three vehicles to enlightenment: the Theravada, Mahayana, and Vajrayana. Vajrayana includes an embodiment of Sunya called Adi Buddha, or Vajradhara. Dhyani Buddhas emanated from Adi Buddha, and Dhyani Bodhisattvas with Saktis emanated from Dhyani Buddhas, which were responsible for creation. Due to major incarnations in Vajrayana, Buddhism has a wider scope for iconography, which can be classified into idols, mandalas, and mudras (hand postures).

In this project, I will be concentrating on mudras. Mudras are non-verbal modes of communication and self-expression consisting of hand gestures and finger poses. It is an external expression of ‘inner resolve’, suggesting that such non-verbal communications are more powerful than the spoken word. Mudras are gestures that symbolise divine manifestation. They are also used by monks in their spiritual exercises of ritual meditation and concentration, and they are believed to generate forces that invoke the deity. Another interesting meaning is given to the idea of the mudra. It reveals the secret imbibed in the five fingers. In such an interpretation, each of the fingers, starting with the thumb, is identified with one of the five elements, namely the sky, wind, fire, water, and earth. Their contact with each other symbolises the synthesis of these elements, which is significant because every form in this universe is said to be composed of a unique combination of these elements. This contact between the various elements creates conditions favourable for the presence of the deity at rites performed to secure some desired object or benefit. That is, mudras induce the deity to be near the worshipper.

This project focuses on illustrating the deeper meaning imbibed in mudras through a series of posters. It will also include the exploration of the delicate forms of mudras through illustrations. It will not only be relevant for the Buddhist followers but also for the students of design and art who want to study and want to know the meaning behind iconography in Buddhism.

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Visual fatigue among computer users
by Rahul Kumar Dhanuk

This report presents a survey of the available literature related to the present scenario of technical devices and methods to quantify visual fatigue and its long-term effects on the eye due to computer-related work, along with psychological and physiological aspects.

The introduction of computers during the 1970s gave rise to a lot of controversial debate. Controversies were wide-ranging, ranging from workplace ergonomics, lighting to health and work stress. The overuse of computers makes adults and children both susceptible to computer-related vision symptoms. Performing both important and enjoyable tasks without breaks until near exhaustion may increase eye focus problems and eye irritations. This calls for computer vision syndrome, which is a widely spreading but largely unknown epidemic among computer users. It is considered the top official health-related problem. In ancient times, human beings used to live in forests, and their primary occupation was hunting. Their visual need was to look at distance, but now the distance-dominated world has suddenly changed to a near-point world, as most jobs are now confined to tables and chairs, working on computers, and small office boundaries.

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Summer Internship at Response India Calcutta
by Rahul Kumar Dhanuk
Their reason for existence is to prove a point that is contrary to popular opinion through fresh, focused, and accountable world-class communication that can be created and conducted from Calcutta. Corporate, product, and brand strategy and tactics, New product and brand concepts, public relations, graphic design, corporate ids, signage, packaging strategy and design, web strategy, design, and development.
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Visual Communication at IDC, an analysis
by Rahul Kumar Dhanuk
After joining IDC to study ‘Visual Communication’, the question "What do you actually do?" from fellow students in various disciplines often led to some tentative answers, but it was very evident from people's facial expressions that they didn’t understand. The realisation came that "visual communication’ has to be studied more deeply, hoping that in the future it will also lead to an understanding of the broader subject of design. The current project is an attempt to do a qualitative and quantitative analysis of around 700 VC projects done at IDC from 1984 to 2016. Considering the time available, this study focused more on developing a methodology that could later be expanded for a more comprehensive study.
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Kaliyuga predictions: Its relevance and visual depiction
by Rahul Kumar Dhanuk

This project is a visualisation attempt of the Kaliyuga predictions, written in Sanskrit in Srimad Bhagavatam, whose English translation and purport have been given by Abhay Charanaravinda Bhaktivedanta Swami Prabhupada. All 17 posters include the original Sanskrit verses, their English translation, a one-word English title, and illustrations that closely depict those predictions' meaning.

Creating posters on Kaliyuga predictions is about making it interesting to attract attention, thus giving the viewers an opportunity to verify its relevance in the present world, which may give them a broader world view to deal with life situations.

Through this project, I learned how pictorial metaphor and analogical juxtaposition can be used to create a visual that conveys meaning and creates an impact in the viewer's mind.

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Visual Grammar of Street Signage in Delhi
by Rishabh Pandey

This report showcases the existing hand-painted street signs in the areas of Delhi and nearby and the finesse in painting letters achieved by sign board painters through years of practise in different scripts and styles.

It also attempts to shed light on how globalisation and brand communication have affected writing styles in present times.

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Visual Identity Design: Young Designers Collective
by Rishabh Pandey

GCC was founded in 1974 by Sudarshan Dheer, the Grand Master of Corporate Communications in India.

The studio specialises in corporate communication projects—identity, literature, packaging, and signage systems—and continues to serve both national and international clientele.

Sudarshan Dheer has designed logos or brand identities for over 100 clients. His work has been featured in more than 50 international publications and won more than 40 awards.

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Taking a Line for a Walk Communicating Through Lines
by Rishabh Pandey

Man has been making images since the prehistoric era, and the images have continued to inspire and influence mankind in many different ways. The images have not only shown modern man the lifestyle of cavemen but also worked as a mirror of society and made man realise the good and bad things in life; in religion, they guided man to focus on higher powers; they've inspired man to create what previously seemed impossible; and they've also opened up a way into our world where communication without the use of words becomes possible.

Today, when we look around, we find out that our streets, television, and Internet are filled with images of animals, most of them cats and dogs; people killing each other over some issues; places being destroyed; daily soaps spreading negativity and untrust within families and society; advertisements for self-promotion or to increase consumption of goods; and images spreading cultural values or religion, etc.

Now, with the advancements in technology in cameras, making images has become easier and more accessible than it was five or six years ago. Today, everyone wants to click pictures all the time while on the go.

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Design of Signage System for IDC
by Rishabh Pandey
This project aims to create a system-level design to develop a way-finding and signage system for IDC. The new signage system establishes clarity for visitors to the IDC through floor-based colour-coded signage in a bilingual typographical approach. Personal spaces, workshops, studio spaces, and general utilities are clearly presented in the new design. Viewing angle, legibility of letter forms, and visibility were some of the factors considered while designing the new signage system at IDC.
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Packaging Design and Visual Impairment
by Sachit Shyam

From the point of view of packaging design, there is very little we know from literature about how blind people relate to the packaging of everyday consumer products in India (Mumbai). As part of a design research project at IDC, we attempt to get answers and insights into how visually impaired people access various products (especially FMCG) on a daily basis. Are there any standards set up by the government or the food industry to aid people? If not, how are people currently accessing products? These are some of the key questions to which we tried to look for answers.

There are also issues like how visually impaired people currently identify, locate, and find information about the products and the shopping stores. In most cases, people are accompanied by a family member or a friend, but if a person lives alone and is independent for most of the daily chores, what are the problems faced by them (if any) and what are the workaround solutions they have devised to tackle these daily problems?

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Maku: A friendly Devanagari typeface
by Sachit Shyam

Since my childhood, I have always been attracted to letter forms. From scribbling random words on the backside of the math book to designing booklets and reports for the design projects during the graduation period, it has been a tremendous journey. I consider this project my first step in professional type design. To be honest, I always had an inclination towards the Latin script and had never thought of designing for or with an Indic script. This project helped me overcome my fear of Indian scripts.

This project aims at learning the process and enabling designers to take design decisions for type-design projects. It specifically focuses on the handwritten Devanagari typeface and further explores the possibilities that can be achieved through the open type features.

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Improving communication between mnd*patients and their caregivers
by Sachit Shyam

MND progressively affects the motor neuron sensors responsible for sending signals from the spinal cord to muscles. In a lot of cases, tasks as simple as talking and swallowing become impossible. At present, as there is no cure for this, the average life expectancy may be shortened. The symptoms may start in the arms, legs, respiratory, and swallowing muscles and then spread to other regions. Difficulty performing fine tasks like buttoning, writing, closing the jar lid, slipping of footwear, nasal speech chocking while eating and drinking, and frequent falls on uneven surfaces are some of the early symptoms. The medical treatment for MND and ALS is only palliative and symptomatic.

In July–August 2014, the ALS Ice Bucket Challenge, an activity involving dumping a bucket of ice and water on someone’s head to promote awareness of the disease (ALS, also known as motor neurone disease and in the US as Lou Gehrig’s Disease), and encourage donations to research, went viral. The challenge encourages nominated participants to be filmed having a bucket of ice water poured on their heads and then nominating others to do the same. A common stipulation is that nominated participants have 24 hours to comply or forfeit by way of a charitable donation.

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Designing a Gurmukhi Typeface
by Sachit Shyam

There was a time before the machines in Punjab when each book cover, advertisement, poster, etc. had a character of its own. Each magazine headline and title was different, as the creator did each piece by hand and added to the pool of diversity. At present, it is hard to differentiate between a book on economics and a poetry book.

The desire and need to design a Gurmukhi typeface came from the lack of good Gurmukhi typefaces available today. My aim was to fill in the gap by adding to the Gurmukhi-type palette available. In the project, I explore the roots, golden era, and transition of the Gurmukhi script and design a semi-casual typeface that fits contemporary taste. This project has two essential domains, i.e., the ‘essence’ of the typeface and the quality and ‘fineness’ of the type design, which I juggled constantly, switching between the two as the project progressed.

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Ethnography on Banaras Ghats (fucused on Mallaha’s life)
by Vicky Chindaliya

Uttar Pradesh has a very vast culture. From Lucknow to Vrindavan, from Agra to Varanasi, every city in Uttar Pradesh has a rich culture. But out of all of these, my point of interest was always Varanasi. Varanasi is the India of your imagination. In one of the most colourful and fascinating places on earth, surprises abound around every corner.

There are lots of documentaries on almost every subject on the ghats. I also went there to document the lives of "Mallahs" on the Ghats. Everything there has its own limelight at Bananas Ghats, including Arti, Pandas, Naga Baba, Sanyasi, cremation, marriage, birth, death, and "Te Mallahs".

This report is an attempt to study the socio-economic condition of the boatman community in Banaras from a visual ethnographic perspective. The city of Banaras has now developed into a major pilgrimage centre for Hindus and a key destination for foreign tourists searching for the true soul of Indian culture. However, the Banaras Ghats are incomplete without the boatman. Boats create a very artistic visual culture on the Banaras Ghats. Boatman plays an important role in introducing the city to its visitors. Although traditionally the boatman community belonged to the "Mallah" caste group, this feature is now diminishing as different caste groups enter this profession day by day. In this perspective, this paper ethnographically describes the social structure, material culture, and other aspects of the boatman community. The major source of data for this report has come from the fieldwork at Banaras Ghats.

This report contains various sections, and each section focuses on different issues. The study concludes that despite their significant role in continuing the charm of the Banaras Ghats, they depend mainly on boats for their livelihood. As the numbers of boatmen increase, competition is rising, which is not healthy for their livelihood. Also, this occupation is seasonal. These conditions are creating financial crises in the lives of boatmen. This community is in a poor state and needs special care from the government.

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Summer Internship at Grofers
by Vicky Chindaliya
Grofers is an on-demand delivery service that connects consumers with local stores. Founded on December 27, 2013 by Albinder Dhindsa and Saurabh Kumar, Grofers has raised $166.5 million to date after three rounds of funding by Softbank, Sequoia Capital, and Tiger Global.
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NAVIGATIONAL SYSTEM FOR VISUALLY IMPAIRED PEOPLE
by Vicky Chindaliya
Signs are important in daily life. It gives us directions, signals, warnings, and introduces places and buildings. Without the signboards, it will be difficult to navigate the city. Maybe one can manage with the architectural mapping, but people with visual impairments can’t see architecture or buildings to navigate. For them, it is necessary to get signals to navigate in any form of communication that they can access through other senses except vision. In the absence of signage, people with visual impairments rely on other people. And because of this, many cases of rape occurred among the visually impaired. If they could know where they are going and where they are standing, that could help them. This project was done to address this problem. One mobile app and a tactile tile were designed to provide signage information. To map all signage, beacon technology is considered with the incorporation of Google's developed tactile pavements to indicate the location of signage.
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Motion Signage Design For Amusement Park To Enhance User Experience
by Vicky Chindaliya

The project was started to add motion to signage to enhance the user experience of amusement parks. We have been seeing static signage for ages. It started in the early Stone Age, or perhaps even earlier. From then to now, signage has been static, but now we have the technology, and signage can be explained with motion, changing the experience as well. But it's not the first time someone has introduced motion signage. Designers already do work in this field. With my research regarding the project, the findings gave new insights into this field, and it was decided that only giving motion to signage would not do any good. Emotions are more important to enhance experiences. So the brief has changed from motion signage to emotion-motion signage. Emotions play a big role in changing moods or experiences; people connect with each other through emotions. It is easier to relate to things with emotions than just random motion signage.

Till now, designers were applying only the laws of gravity and speed to design motion signage, but this kind of signage seems ineffective without emotions. So in this project, it was decided to give character or nature to signage according to its content to better connect with the user.

This project needed a hero, like every story, so the first idea was to create a mascot. But later on, I chose "Arrow" to be my project's hero. I came to this decision after a week’s exploration for a mascot. I tried lots of characters, but those were inappropriate. I needed a mascot, and that doesn’t mean it could be anything. It has to be from the content; a strong and meaningful relationship is necessary because I want to deliver emotions through the mascot, and if the user can’t relate the hero to the story, he is not going to connect with the agenda.

Now there is some 8/10 signage designed. I included very basic tasks to explore, and as the topic is so vast, I had to give more time to the research part than the exception part. The floors can be built at any time if you lay a strong foundation for the building.

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Visual Ethnography of Sonepur Cattle Fair
by Vidya Bhushan

The project idea came to me from a childhood memory that I had about Asia’s largest animal fair, Sonepur Mela, or Harihar-Kchetra Mela. I still remember that when I was a kid, my father used to take me to this mela along with my siblings. It used to be one of the most fascinating and anticipated times of the whole year. Crowds and lots and lots of toys, giant rotating swings, magic shows, the well of death, and the most attracting, the animal and bird market. I used to insist that my father buy a rabbit from there. Although he never bought it. Apart from all these attractions, there were so many other things that I still remember as beautiful experiences.

Having this opportunity to study visual ethnography, I thought it would be a great experience for me to again go back to the place where my beautiful memories lie, i.e., the Sonepur cattle fair. Through this study, an in-depth sense of cultural and social behaviour could be developed.

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Learning Mithila Painting
by Vidya Bhushan
A 25-year-old NGO run by Shasthi Nath Jha at Ranti in Madhubani, working for women's empowerment through the famous regional folk art. Providing utilitarian value to the art and generating livelihoods for local people Painting done on clothes, pots, toys, and puppets
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Visualizing Contemporary Bihar through Madhubani Painting
by Vidya Bhushan

Bihar has a very glorious past. Its past has had a great influence on Indian history. But over the decades, this glory of Bihar has been lost. Be it for reasons like politics, geography, development, or anything else, contemporary Bihar seems to no longer reflect its past. On the other hand, it is considered one of the most backward states in the country nowadays.

This project aims to understand the contemporary aspects and realities of social life in Bihar and depict them through Madhubani painting.

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Bringing Life to Madhubani Painting
by Vidya Bhushan
The project is an exploration of the possibilities of animation using the Madhubani painting style. The moments in animation are achieved using digital puppets. The narrative content is inspired by incidents from the Ramayana, like Taadka’s Vadh and Sita’s Swayamwar. Thus, the project shares the same spirit as Madhubani painting by adopting the commonly painted Ramayana’s theme.
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2013-2015
(38 items)

Intellectual Observers
by Abhey Singh

The world is changing, and with it are its needs and the ways to fulfil them. Jugaad, the concept of using traditional knowledge and combining it with good instincts and common sense, is fast catching on. There are numerous products like Mitticool, a $30 fridge, that are being designed daily by common people. These products are not only easy to produce but also cost-effective at the same time. This phenomenon has brought the process of design closer to the common man.

While a large number of these products have been uncovered in industrial design, very little is done to observe and execute this type of approach in Communication design. Through this project, we want to shed light on one such example of design by common people in the  field of Communication design: the system of painting road signs on the highway by mechanics to guide people whose vehicles break down or get punctured. While visual appearance seems to be the most important ingredient of a communication design deliverable when it is taught at design schools, through such examples, we realise that aesthetics can be subjective in relation to the creator and viewer.

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Internship at Pankaj Anand Photography
by Abhey Singh
This project was done as part of my internship. I see an internship as an opportunity to work on real-time projects and as exposure to the industry. I want to work as a photographer, so I decided to work with a professional to gain hands-on experience. I am interested in travel, documentary and street photography, and photojournalism. I started with a retouching assignment, which was followed by assisting at a wedding and an exhibition. The training was not continuous, and in the breaks between the assignments, I did two projects: shooting roadshows at Banaras and book design in collaboration with Pankaj, mixed with my own interests. In total, I ended up doing five projects.
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Visual Narrative of the Coaching Capital of India - Kota
by Abhey Singh

Every year, more than a lakh students appear for entrance exams for engineering and medical institutions. The education system, which should nurture the aptitude of students for diverse fields, is a complete failure. This gap between the deliverables of the educational system and the demands of entrance exams, combined with the middle-class definition of success, which is becoming a doctor or an engineer, has fueled the development of entrance exam factories at Kota.

Kota, a name now synonymous with coaching institutes, was once known for reasons not even minutely related to coaching. It has now risen to become the coaching capital of India, with more than 200,000 students residing in this small city. Undergoing the emotional transitions of teenage life, these students work hard day and night to achieve a humble dream: a dream to enter a prestigious engineering or medical institute, a dream to become a doctor or an engineer, a dream to leave behind a financially constrained life, a dream that is the product of simple Indian mentality. Amidst such emotional and lifestyle challenges, a few of them succeed in getting into the premiere institutes. In fact, one-fourth of people who make it into IITs are products of one or more Kota coaching institutes. But this training to become the poster boy or girl does not completely shut out their dreams. These dreams, which may or may not be aligned with their duty to clear the entrance, are expressed in the form of scribbles here and there.

Through this project, I aim to explore the lives of students in Kota. I do not intend to show the "successful" or "unsuccessful" stories. I aspire to show the transformations a student undergoes while being factory trained to explore their dreams through the metaphor ‘The Last Page of a Notebook’. I do not wish to take the position of a judge and justify or criticise the coaching business. Rather, I wish to create sensitivity towards these emotional changes in an unbiased manner.

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Parenting and its effect on children
by Abhey Singh
A person is made of the impressions he accumulates during his life. Parents play a major role in creating these impressions. What if some of these impressions are not positive? These impressions can then turn into scars that haunt a person throughout his life. Once a child is scarred, he lives forever with the unanswerable questions of ‘Why me?’ or ‘What had I done to deserve this?’ Through this project, I aim to raise awareness and create sensitivity about the effects of bad parenting on a child.
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Relevance of pottery in today’s time
by Anupriya Kashyap

Pottery in India and the Indian subcontinent dates back thousands of years. Pottery in the early settlements of the Indus Valley civilization was more of a utility than an art; in fact, it was a perfect combination of utility and art. Today in India, Pottery mainly thrives as an art form, and Traditional potters struggle to survive. So what is the reason, how does pottery today relate to each of us, and how will To help pottery survive in the coming times, the following is the topic that we have discussed and pondered upon.

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Summer Internship at Bounce Communication Design
by Anupriya Kashyap

With the increasing rush in metro life, we leave our beloved people and things almost daily. To keep them secure and be satisfied with their well-being. There is an increase in the need for home and business security cameras. The USP of the camera that the company is going to launch is that it is one of the most high-tech cameras with motion detectors, sensors, and an alarm system that is connected to a well-formed network. It also connects and shows the photos on our Android and iOS devices, has connectivity through WiFi, and is accessible through the Internet on the go.

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Dog Vaccination and Healthcare
by Anupriya Kashyap

Dog owners always wonder if vaccinations are truly necessary. Vaccines protect pets against contagious and potentially fatal diseases. But many cases of overvaccination and vaccination side effects have created fear among pet owners, and they prefer skipping it or Sometimes pet owners aren’t at all aware of the vaccination schedule and the core and non-core vaccines.

The purpose of this project is to provide dog owners with an Android mobile application that will help them plan a proper vaccination schedule for their pet. It will give them information about the various vaccines that can help them judge the crucial vaccines for your dog without putting your dog through any unnecessary discomfort. The project will also address basic healthcare issues and help the user locate the nearest vet, breeder, or NGO around a location.

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Anticipating Unseen Delhi
by Anupriya Kashyap

Delhi has a long history that has witnessed several dynasties come and go. Great kings longing to leave an impression on the city have given us a veritable treasure trove of monuments. Lal Qila and Qutub Minar are famous across the world. Delhi has a rich and old heritage to show and attract tourists from all over the world and across India too. Because I belong to Delhi and have lived there for almost 22 years, I have experienced and seen Delhi in a very different way than others. I have been to places that are famous as well as places that are not so popular but are part of our rich culture and heritage.

These are the places that somehow get hidden in the spark and reputation of famous monuments, markets, etc. As I have come out of Delhi and made friends from other states of India and abroad, I am still experiencing Delhi in a very different way when I start comparing it with the other states and wonder how different the two states of India can be. Talking to people from other states also gives a different perspective on Delhi, people have their own unique perception of places and people.

So I took on this project where I wanted to give a little glimpse of the experience they might have in terms of the crowd, culture, attire of people, and food through a docudrama. I wanted my first experience handling this medium to demonstrate the good and bad things about Delhi truthfully. a sort of docudrama, which is my own first-hand experience.

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Word Image Relationship
by Ayesha Rana
The report establishes a relationship between images and text. It reflects the interaction of images and texts in multiple ways. The focus here is comics and shows how certain elements combine to make a perfect comic and how images make better visualizations than words.
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Summer Internship at Beard Design Studio
by Ayesha Rana
The branding was to be done for a client that wanted to sell big and premium peanuts from the city of Rajkot. They wanted a brand that could get a recall value of those close to Lays and Kurkure and wanted to promote peanut as a healthy snack rather than something which was thought as a miniscule snack. The target audience aged early 20s to so on. The name of the brand could be anything meaningful to something that just sounded interesting. The following branding process includes deciding a name for the peanut brand with all the secondary research to create a final packaging for it.
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Graphipedia
A Dictionary of Graphic Design

by Ayesha Rana
The world is experiencing a mass evolution in science, technology, design and culture today. They are prime examples of cumulative cultural evolution, with each generation preserving and building upon the achievements of prior generations. The benefit of an evolutionary approach to these changes is- population thinking, where broad trends and patterns are explained in terms of concepts. Design and technology constitute separate yet interacting evolutionary processes.Today there is a varied culture in design. With multiplying technology, new words are given birth to. They are registered and passed on to designers as a gradual process. But it is a lengthy affair and is impossible to know all the words in the field of Graphic Design. We fail to be acquainted to the simplest of words in the design world. Sometimes it is ignorance but a lot of times it is not being familiarised with the word itself. Hence we need to be informed. A personal experience during the Summer Internship led me to the thought of making a Dictionary of Graphic Design.
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Masini A Devanagari Display Typeface
by Ayesha Rana
Whenever I looked at big billboards, hoardings and any similar print or display media trying to leave an impression or making a statement, I often failed to see any beauty in the treatment of the Devanagari typeface in an otherwise painstakingly done visual artwork. The typeface most of them used were bolder versions of existing fonts. I wanted to provide a beautifully done display typeface that would have the finesse to express the brand and leave an impression on the viewer. My journey with Masini started from my observations and culminated with the design of a Devanagari fat face which explores the play of negative and positive spaces to defne characters that are sublime yet striking at frst glance but doesn’t compromise it’s legibility. The basic letter forms of the Devanagari script were studied thoroughly followed by hand lettered explorations using various tools and finally it was digitized.The name of the typeface is a tribute to my grandmother who was an inspiration to me.
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Imagery from Nature on Ceramics
by Gauri Karunakara Panicker

"Imagery from Nature on Ceramics," as the title indicates, involved a study of nature and natural forms and creating designs that are characterised by natural forms. A close observation of flowers, leaves, insects, animals, and natural elements and periods like night, water, daylight, air, and fire led to explorations with clay.

The underlying impetus for the project is somewhat similar to that of the Art Nouveau Movement, which arose as a response to the Industrial Revolution and often emphasised utility over aesthetics. The ease of access to diverse cultures in the 21st century makes it different from the period that gave birth to our times, which appears to be the unprecedented exploitation of nature and natural resources. How we relate to nature can shape our lives and those of the planet.

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Summer Internship at EKansh Trust
by Gauri Karunakara Panicker

A good design helps deliver any message in a more appealing and effective manner. It can promote your brand, regardless of your business. I wanted to work on the visual design language and learn how it can affect the way we look at a particular company, organisation, or service.

This was the first time that I worked with an NGO. It was an experience where I had to make decisions while working and convince them why they needed the change. I made a visual language for EKansh that could bring more clarity and attention to the work they were doing and their communication media.

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A report on understanding direction in movies
by Girish Kumar A M
To understand the role of a director in a movie, I chose to study 12 Angry Men, an Oscar-nominated film made by acclaimed director Sidney Lumet. Lumet’s book "Making Movies" was taken as a reference to understand the various techniques used by filmmakers to bring a movie to life. In this book, Mr. Lumet dissects his own process of making motion pictures in 13 chapters.
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Summer Internship under Ronny Sequeira
by Girish Kumar A M

The objective of the summer internship was to understand light. Understanding light is the basis of all photography, for the word photography itself means drawing with light. I wanted to seek out and learn from someone who uses light extensively in all his work.

Light becomes even more critical in Fashion and Advertising photography, as the photographers in this realm are constantly trying to experiment and reinvent themselves. I tried to put myself in the photographer’s shoes and try to understand how he uses different sources of light, to what effect he uses them, and the adjustments he makes to get it absolutely correct.

I also gained insights into people management. The tact with which the photographer balances his client’s needs and his own creative urges It is also interesting to see the manner in which he negotiated with celebrities and their quirks. By the end of my 4-week internship, I had walked away with much more than just an understanding of light.

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A Fictional Tale about loss of Innocence
by Girish Kumar A M
Whenever a child commits a crime, the media blames violent movies, video games, and rock music. Why are there never questions raised about the kids’ childhood? The nature vs. nurture argument is used without a complete understanding of either. The worst part is that, in many ways, the kid perpetrating a crime is as much a victim of the same. His innocence is lost forever, and from that day onwards he will have to live with it, which will in many ways define the man he will grow up to be.
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Adaptaion of an Indian Author’s work
by Girish Kumar A M

Film has displaced the novel as the twentieth century’s most popular narrative form. Yet increasingly, there is a convergence of these two art forms in the sense that major motion picture studios are adapting bestsellers and writers are writing in ways that offer easy adaptation for filmmakers. Furthermore, the novelists are also getting involved in the pre-production of the movie by developing the screenplay of their novels.

This project is an attempt to understand key narrative functions and how the medium of film can be utilised to enunciate the emotion represented through words in the Novel into Visuals that speak to the audience.

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Visual Ethnography: Sualkuchi
by Kavita Brahma

When we talk about Indian Independence, The Khadi revolution marks a pioneering event in terms of freedom, empowerment, and equality. The Khadi revolution embraced the concept of discarding machine-made textiles and creating them at home.

This movement uplifted the concept of hand-woven or self-created textiles among many communities in India. This further led to the development of textiles inspired by the cultural and social environments to which communities belong and provided them with identity in terms of craftsmanship and creativity. One such community is the Sualkuchi community, which used the fibre to become their identity. Therefore, with commercialization and globalisation, they have ushered their identity to such heights that it has given Sualkuchi (Assam) the national identity of being called "the Manchester of the East".

This visual ethnographic study is an attempt to understand the socio-economic influence and struggle of the Sualkuchi community to keep pace with current trends and their traditional essence. This study talks about the complications of surviving and competing in the modern machinery world.

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Summer Internship at Homegrown
by Kavita Brahma

The report showcases the time spent and work done with a Start-up Online Publication Company called Homegrown: Young India’s Handbook to their Roots and Beyond, based in Bandra, Mumbai. The period of one month was marked as the internship project, which was meant to be the first gateway to experience in the industry. The time period for the internship was from May 6 to July 6, which is four weeks as per the internship guidelines set by the Institute.

The projects involved creating visuals (graphics and illustrations) from the reference content that was provided. All the projects were aimed at giving the content a new dimension, or rather, breaking the convention of the content. The language of the graphics and illustrations was very eccentric.

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Multisensory Experiential Learning for Rural Kids
by Kavita Brahma

Mathematics is a subject that is very closely related to, or rather, derived from, real life. Everybody practises math in each and every step, with or without realising it. For example, A vegetable vendor who might not have had any formal education uses it to sell the goods. In such cases, math is a functional concept that is being developed through repeated practise.

The formal education system also understands its importance and provides it in a very textual form in a book to young minds. The textual form might sometimes fail to help a child visualise how the same given problem relates to the environment. Since the text and the language also define understanding the concept to the core, this can be an issue in a multilingual classroom where the language used in the book is difficult to encode.

Therefore, the project aims to break the barriers of the book language and provide them with a supportive medium in real-life scenarios. The approach involves using elements from the child’s environment and creating them into deliverables such that they are interesting, surprising, and practical at the same time.

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Handloom Textiles of Assam
by Kavita Brahma

The aim of the project is to explore Assam’s handloom textile motifs as a visual medium for coded messages. The idea is to understand the motifs as a form of communication by the weavers towards the person they are weaving them for. The attempt was to understand the deeper meaning of the distinguishing elements and use the symbolism to depict a story using an amalgamation of the existing traditional technique of weaving with digital art media.

The concept of reviving a traditional medium with the new-age technology of digital media was thoroughly explored. This attempt could provide the different artists, designers, and weavers with a perspective on seeing their practise at a more scalable and experimental level. The project saw growth from an attempt to first understand the motifs to search for a story and then the struggle to understand and learn the traditional technique of weaving to modifying it using digital software to developing a product in terms of a book and further enhancing it to create a 2D animation.

The future of this project could be a series of stories that could be gathered from different parts of the State and compiled through the common loop of the weaver as the main connecting point to each story. For example, The weaver could weave a different motif or a group of motifs and tell a different story every time.

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Traditional Artefacts
by Pooja Masurkar

Chhatrapati Shivaji Vastu Sangrahalaya and Dr. Bhau Daji Lad Museum have various artefacts on social interaction. The following report exemplifies various types of artefacts used in India. The artefacts documented in this report are: i) jewellery boxes; ii) Vases, Jars, and Flasks iii) Coins; iv) Trays; v) Miscellaneous Artefacts

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Summer Internship at Tata Cosultancy Services(TCS) Innovation Labs - Mumbai
by Pooja Masurkar

This project would help put technology within reach of rural people and boost their economies. It would further help in bridging the rural-urban divide by enabling self-sustainable rural development by catering to their communication needs. This report is a documentation of the research and study on the existing mobile digital application, Gappagoshti, for rural areas. Problems and solutions for the same have been reported after studying the given screenshots and mock file of the mobile application. Another aspect covered in this report is the study and research on mobile phone utility in an urban household scenario. The problems regarding the same have been reported after surveys and experiments. After analysing the collected data and studying the urban phone usage scenario, solutions and scope for improvement have been suggested. The interface design, information structure, and visual design for mobile banking have also been designed as part of the project.

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Transportation in IIT
by Pooja Masurkar

Narrowing down the scale and focusing on one of the solutions to the problems surrounding the transportation issues on campus, this project is an attempt to redesign the existing digital interface, i.e., a website that works on various devices such as smartphones, tablets, and desktop computers and enables a person to search for the most convenient route to her or his desired destination.

The core aim of the project is to empower the end user to save time travelling from one place to another within the campus so that she or he can be more efficient in her or his work. The redesigned interface would enrich the user’s experience using digital media while navigating through the campus in the real world by pinpointing accurate directions and precise timings at which the user will reach the destination.

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Learning an Indian language as a foreigner visiting India for a short duration
by Pooja Masurkar

This project aims to build a product that enables foreign tourists visiting India to learn an Indian language spoken in India, i.e., Hindi. The target audience of this product is tourists visiting India for a short period of time, falling in the range of one week to one month. Hence, the user research, study of competitive products in the market, and design of the product were done keeping in mind the needs of this target audience. The design goal is to enable overseas visitors in India for a short duration to converse in Hindi for at least one minute. The process of designing included user research, field visits, study of competitive products in the market, ideating several concepts, understanding the context, imagining scenarios, planning the conversation, system design thinking, interface design, execution of the final product, and evaluating the same with users.

The features of the final product include audio output, translation, vocabulary building, basic grammar, and access to a wide range of phrases and sentences that can be used in common situations that users might encounter during their stay in India. These features integrate the functionality and form of the product. The design focus of this project is the efficient functioning of the product, wherein the purpose of the product and content are supreme. The ideation of the final design concept considers factors such as the time constraints of the visitors, their journey route, and access to the learning application during the same. It complies with responsive design principles and can be accessed on all devices, such as a desktop computer, tablet, or smartphone.

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Dadar Flower Market: A Visual Ethnography Project
by Shubhangi Salinkar

I visited Dadar Flower Market almost daily. Initially, I was a passive observer and hesitated to intervene in the flurry of activities that were taking place. But I started striking up conversations with the flower sellers bit by bit, and in their free time, they started having conversations with me. I observed it at various times in the day, noticing closely how the activities took place, like garland making, selling, wholesale supplying, clearing, stocking up, etc. I also observed the connections between the various flowers being sold and the market itself: they are intrinsically associated with the time of year, festivals, day of the week, type of buyer, etc. I also observed what was sold in addition to the flowers: leaves, garland-making supplies, and various types of leaves.

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Summer Internship at Avalokitesvara Trust
by Shubhangi Salinkar

Ladakh is one of the most geographically isolated regions in India. Education in Ladakh is a relatively recent phenomenon. Across an area of about 60,000 square kilometres, that is, Ladakh, about 981 schools of different sizes and categories struggle to exist. Schools in Ladakh belong to three major categories: Private Schools, government schools, and monastery Schools.

The common thread that runs through the different categories of schools across Ladakh is a lack of exposure to the outside world for students and teachers alike. Today, various NGOs are working with Ladakhi schools, providing valuable material resources and sending volunteers to teach the children.

The basic aim of the film is to reach out to the educated people of the country and get them to volunteer in the schools of Ladakh. By documenting the types of schools, the problems they face, and the environments they have, the film is an effort to educate people across the country to spend their time and whatever knowledge they have, with the schoolchildren of Ladakh.

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Reconnecting Urban Children with their Natural Environment
by Shubhangi Salinkar

Nature is fast losing its place in the lives of urban children. The urban child's exposure to nature is largely virtual, through television, the internet, movies, and books. Spending time in nature has been documented to improve a child's life and learning in many ways. Out of the few situations in which urban children do spend time in nature, nature trails were found to be fairly prevalent.

This project aims to create a set of resources to give children a less structured, more enjoyable, yet informative nature experience without a field expert's presence. A self-guided nature trail is conceptualised. Anyone with these resources may initiate their own nature trail. The area selected for the sample nature trail and resources is the IIT-Bombay Lakeside.

This set of resources forms a kit for children, termed as The Little Explorer Bag. It consists of the following items, specifically designed for use by children: A Field Guide for specie identification, an Activity Book, which contains a set of thoughtfully designed, trail-specific activities and information nuggets, a Trail Map of the IIT-B Lakeside Area, and other resources to enable the group to plan and create their own nature trail. It is recommended for an adult to accompany the group of children on the Nature Trail. The use of the kit will enable the children to have an informative as well as an enjoyable nature immersion experience and might act as a trigger to generate sensitivity towards nature in children.

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Tool for Foreign Nationals to Learn Sentence Building in Hindi
by Shubhangi Salinkar

Over the past few years, more and more people of foreign nationalities have moved to India for purposes other than tourism. In order to feel integrated with the local culture, they often find it necessary to learn the local language. Hindi is widely spoken as either the first or second language across North, Central, and some parts of Western India.

English-speaking foreign nationals face many difficulties in trying to learn Hindi. One of the major difficulties is that the grammatical structure of Hindi is very different from that of English, making it difficult for them to pick up the language without learning the Grammar. Grammar is essential when it comes to sentence-building. It defines the rules by which words come together in a sentence. The identified problem was that the users found it difficult to build sentences with the vocabulary that they had learned or might learn along the way. The objective of the tool was to come up with a sentence-building tool that would help learners internalise grammar rules. Along with building sentences, learning another important skill required by the users—speaking—was also part of the tool.

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To make a guideline to revive a letterpress Devanagari Typeface
by Snehal Patil

Classic typefaces are the ones that everybody wants to use over and over again. They are beautiful, and even in today’s day and age, they stand for whatever they were designed for decades ago. Because of the limitations of technology, we might not get the chance to use them in our designs today and treat our eyes to their visual richness. Most of the time, these classic typefaces are found in letterpress punches, photo compositions, or detailed drawings on paper. To use them, we need to revive them from these various mediums in the current digital medium. This serves as an attempt to understand the design thinking behind the creation of classic typefaces.

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Summer Internship at Beard Design
by Snehal Patil

The Iconomic Meltdown is an event organised by Team Beard Design. It is for enthusiastic Designers who are keen on Designing icons. Icons, especially with Indian aesthetics This Event aims at creating a pool of icons that are free to download and use. This event provides designers with a platform to Design icons in an Indian Scenario. It also provides a collection of new-age, funky Indian Icons.

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Design for a unique experience at Elephanta Caves
by Snehal Patil

Historical places in India are visited by all age groups and have become popular tourist spots. It is a gateway for us to connect to the past and learn from our glorious heritage. Most of these sites have tourist guides or information booklets for assistance. Tourists hardly resort to these resources, which are available. The reason is that there is no check on the credibility of the guides, and the information displayed on the pamphlets is not interesting enough for the tourist.

Elephanta Caves is one such beautiful heritage site that needs an information revamp. The aim of this project is to develop an experience for tourists that will be memorable and informative.

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Designing of a geometric devanagari typeface in multiple weights
by Snehal Patil

The needs of graphic design change over a period of time. Typefaces are designers tools to create strong visuals for flawless communication. There is a growing need for fonts in multiple weights that cater to the requirements of different platforms. Typefaces are generally classified according to their wide usage in text and display. One of the objectives of this project is to bridge the gap between text and display typefaces. So that the requirement can be met with only one font family.

A brief study of devanagari letter structure helped in form exploration. Various calligraphic tools gave direction for creating potential designs. A set of styles for the letterforms was selected to set a guideline for the characteristics that would suit the needs of the project. One such exploration was of geometric rounded letterforms. It proved to be a distinct and interesting approach that could possibly meet the purpose of the project.

A working typeface in three weights, i.e., light, medium, and bold, was created. This typeface is legible in text at small point sizes and is attractive at display sizes. The name of this geometric devanagari typeface is ‘Acacia’.

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Imagery from Nature on Ceramics
by Upasana Gadgil

Ceramics has always been a subject of interest to me. Coming across a well-equipped ceramic studio in the Industrial Design Centre during my master's programme raised my excitement to play with clay and make things, which otherwise I would only sketch in my notebook. Imagery from nature on ceramics is a theme taken for a design research seminar project with the intention of understanding how the things we use today are inspired by nature. The beauty of any aesthetically appealing object made by man is indirectly a creation of God since this whole universe is his creation.

Studio work has been a major part of this project, where I experienced the pleasure of making my own clay objects that can actually be used. Made tiny mugs, tiles, jewellery, and other articles. While exploring the methods and techniques to make quality clay articles, I also thought of how making such usable clay articles would benefit small potters in the villages located around Mumbai city and help them earn a better livelihood. This report outlines the detailed design process being followed while creating the clay articles.

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Summer Internshipt at Intuit
by Upasana Gadgil

I chose to work for a product company because I thought it would be a completely new experience for me in terms of understanding the product, its users, and their needs, the design process being followed by the company, dealing with strict deadlines, and working in a team.

I wanted to work on a project that would go live. And this was the main reason I chose "Insights Homepage" as my project, which has a huge scope to work upon. There was a wide scope to improve the user experience, for which I could use my course learning, skills, and knowledge.

This report outlines the design process that I have followed for all three projects. From finding a problem to coming up with an appropriate solution, the details of all the stages are put down clearly so that the reader gets a complete understanding of the end-to-end design process.

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An Introduction to the Indian Parliament for the First Time Voters
by Upasana Gadgil

The Parliament of India is the supreme legislative body of India. The Indian parliament comprises the president and the two houses, the Rajya Sabha (Council of States) and the Lok Sabha (House of the People), which form an important part of our Government System in India. The government of India is the backbone of the country. Every procedural aspect of an Indian citizen’s life is linked directly or indirectly to the Government system. I chose to work on a political science subject for my project because I thought this would be a great opportunity to motivate myself to learn and understand the subject.

I wanted to work on a project that would help people in real life, and the topic that I have chosen, "Parliament of India," gave me a huge scope to work upon. There is a wide scope to improve the transfer of required and important knowledge to the target audience, for which I can use my course learnings, skills, and knowledge.

This report outlines the design process that I have followed throughout the project. The details of deciding a topic, defining the target audience, finding out the problems, and coming up with a set of possible solutions for the same are laid out clearly so that the reader gets a complete understanding of the end-to-end design process.

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KAUN KAREGA SWACHHA BHARAT? - Can IITB be a Zero Waste campus?
by Upasana Gadgil
The project gets its impetus from the 'Swachha Bharat Abhiyan' launched by the Prime Minister of India. Since the task of keeping metropolises, cities, towns, and villages clean is a challenging one, the project attempts to understand some of the different dimensions of such a mission. It then examines two contexts: one that has to do with aspects of cleanliness in the immediate environment, i.e., the campus of IIT Bombay. The second one is the village of Vavoshi in the Raigad district of Maharashtra. The communication design sought to be developed through the project focuses on wet waste management on the campus of IIT Bombay.
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2017-2019
(52 items)

Heuristics for Evaluation of Educational Application- (Let’s Find Letters) for Children with Dyslexia
by Harshita Bandodkar
According to the Dyslexia Association of India, “Dyslexia is a neurological condition that is characterised by difficulties that mainly affect the ability of a child to read, write and spell”. Even though there are multiple detection centres and correction facilities available, most cases go unnoticed, as they are expensive and unaffordable for people from lower economic classes, which leads to most children dropping out of schools in pursuit of manual labour after being deemed as ‘not so bright’. ‘Let’s find letters’ is an application under development designed by Poonam S. Wagle, a communication design student, and Sasupilli Madhuri, a computer science student currently pursuing a PhD on developing educational aids for children with dyslexia. The application's ongoing development necessitated a heuristic evaluation. This paper presents a heuristic for evaluation of educational games for children with dyslexia in India in terms of usability, game experience and pedagogy. This has been achieved by a comprehensive study of existing heuristic evaluations for computer games, mobile games and educational games. This paper also explores some myths and assumptions researchers may have about dyslexia, as the pedagogy of this category of games depends on it.
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Greysprings Software Solutions Private Ltd.
by Harshita Bandodkar
Greysprings Software Solutions Private Ltd. was founded by a team of alumni from IITs and NITs. They develop educational computer games for children that cater to kids of the age group 2-10. They believe that a right blend of technology and creativity can create such products which can not only make learning fun for kids but also open new dimensions to kids’ perception towards education. Their mission is to revolutionise education with the help of technology, making it simple, experiential and available for the masses.
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Map and information booklet for Kanheri caves
by Harshita Bandodkar
Kanheri Caves in Mumbai are a group of 129 rock-cut caves of Buddhist origin. These caves have around 100 inscriptions and served as an important Buddhist settlement. Due to their large number, visitors do not always visit all of the caves and also don’t have enough information about their origins and significance. Most of the information given by guides is usually misguiding and incomplete. The caves also depict mythological stories which are hard to be deciphered by uninformed visitors.
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Understanding the self using embroidery
by Harshita Bandodkar
Often one finds oneself adrift with thoughts, doubts and uncertainties, indecisive of how to proceed and filled with questions about how one got there. I found myself in a similar flux a couple of years ago, disconnected with myself, unsure of what I wanted, looking for an escape and procrastinating work. As I started trying to understand why I felt so, reading and looking up more information, I found that I was escaping from myself, avoiding spending time with myself and introspection. This project is an exploration into the self, spending time with my thoughts, pondering on the topics I have hitherto been dodging via the medium of embroidery. I hope that the project would provide some insight and encourage another who might find themselves in a similar plight to take a journey of their own.
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Using analogies to increase the comprehension of AV medium for instructions in mountaineering for the indigenous people of the Northern Himalaya
by Hassan Kumar Gundu
The northern Himalayan belt is a hub for adventure activities such as trekking and mountaineering in the country. This enables the indigenous people residing in these areas to pursue a career as a guide in these activities. But they are often restricted because of their limited knowledge involving the technicalities of these sports, even though they have acquired a certification in the same from one of the mountaineering institutes in the country. A similar experience was encountered when the author was pursuing a course in mountaineering from one of the institutes where it was observed that these indigenous locals are unable to grasp certain concepts of mountaineering, mainly due to their low proficiency in English and flawed educational background. This acted as a hurdle in their learning during the course. Which, if left unaddressed, can lead to accidents causing injuries and even loss of life in the future when these people take on the responsibility as guides themselves. In an effort to tackle the same, in this paper we talk about our efforts to explain one such concept of friction involved in making a clove hitch (a type of knot) in mountaineering using an instructional video created by us. Further, we discuss the issues encountered during the same and how we dealt with it by using analogies derived from the everyday context of these indigenous people.
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Schlumberger- User Interface Designer at Schlumberger- Pune India Technology Centre
by Hassan Kumar Gundu
The search for an internship was a tedious task. The options were to intern with a designer, artist, design firm or an organisation. Also having enrolled with the placement cell at IIT-B, I was able to land an internship as a user interface designer (UI designer) with the oilfield giant Schlumberger. Schlumberger is the world’s leading provider of technology for reservoir characterisation, drilling, production, and processing to the oil and gas industry. The objective of this internship is to gain knowledge through real-life experience in various areas of user interface design while keeping the end user in view. To understand the overall functioning of a corporate enterprise along with the roles and responsibilities of a UI designer in this setup. To work and deliver creatives as per the briefs and deadlines.
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Training and Teaching Aids In Mountaineering- Instructional Videos on Rope Work
by Hassan Kumar Gundu
Mountaineering is an extremely dangerous sport. It found its roots in India in the 1960s, and from there on, it kept growing constantly. Initially, the institutes which provided education to the people enrolling in these courses were meant to cater to the military forces of the country. But, ever since northern Himalaya became a centre of attraction for adventure sports in the country, the institutes opened up for civilians too who want to venture into this field. The people who are the most dependent on them are the locals, as it gives them an assurance of better livelihoods after the course by becoming trek leaders, climbing guides, etc. But, there is a huge mismatch in the comprehension of the locals attending these courses and the way in which the instructions are given. This often leads to half-knowledge and learning difficulties for these people. Because the methodology carried out here is mainly in line with the military personnel who have a basic form of education, whose comprehension is way higher when compared to the locals.
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Internet Sex Addiction- Addiction To Internet Pornography
by Hassan Kumar Gundu
Whether we acknowledge it or not, sex is an integral part of human life. The irony is that, even though we are the second largest population on the planet, sex is still a taboo subject for us. Existing sex education is not sufficient for understanding sexuality, and it happens that many learn about sex from pornography. Such distorted understanding doesn’t result in a balanced outlook of human sexuality. There are many discussions and debates about the impact of pornography on the increasing rate of violence against women. Besides, consumption of pornography can turn into an addiction which affects the personal growth of a young individual. This project looks into this aspect of addiction and how it can work against the individual and his well-being.
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Sound Symbolic words in Indian comic books- A study on textual representation of sounds in comic books
by Ishu Kardam
Sound symbolic words (SSW) are the visual representation of the sounds in comic books. It helps the reader to imagine the ambience of a particular panel in the comic and hence plays an important role in enhancing the mood of the panel. Consider examples such as CRASH, DHADAM, BOOOMM, and so on. An SSW is designed by two elements: (a) the form, i.e., the visual representation of the SSW, and (b) the word itself that represents the sound. This paper focuses on the following topics: 1) The determination of a suitable SSW for some common sounds through a survey. 2) An individual study of SSWs in the comedy genre of Indian comic books. For the first topic, forms were created for the survey and were distributed online and offline to take inputs from participants. The forms were then analysed based on the data received. For the second topic, a bunch of Indian comic books (mostly Raj comics) of the comedy genre were studied, and observations were recorded.
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Summer Internship Project- Echostream Pvt.ltd
by Ishu Kardam
ECHOSTREAM is an evolving community of designers, dreamers, and doers with professional expertise in industrial and communication design. It started as a collective which aimed to provide design services to the government of Sikkim and communities with the prime focus on larger development agendas in capacity and assets in Echo stream to take on the challenges of a start-up in designs.
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Development of Educational Aid for Game Design
by Ishu Kardam
Gamification has been practicing in various forms across disciplines like education, learning, conveying messages, business, and marketing. Currently, education and learning are some of the most dominant and widespread forms of gamification. Here we explore the scope of gamification in the game design course itself and how physically gamified coursework could be better than digital learning. The aim of the project is to replicate game design coursework into a physical medium such that the essence and the message remain intact, but the form changes in order to add the interactivity. The idea is to combine coursework with the engagement of a board game, which gives the essence of a book but also the experience of a board game to compete with the digital platform of learning, including the accessories and elements of coursework.
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Communication in Healthcare Demystifying Sleep Paralysis
by Ishu Kardam
In recent times, the Internet has emerged as a platform for sharing experiences and expressions across the world. People use the Internet to seek help and to help others. Even in the medical and healthcare industry. However, with this ease come the consequences, and the authenticity of information on internet is questioned. The same comes with the role of art and self-expression to others. Rare topics like hallucination, sleep paralysis, and lucid dreaming came into being and reached the general public with the help of the internet and art projects. On one hand, it helps people to an extent; on the other, it turns to alter perspectives. The sensory experiences from hallucinations are more likely to distress people, and they start holding supernatural beliefs, which also gives rise to religious preachers to misguide people. In this project, all the aspects were investigated, how incomplete or wrong information can cause fatal circumstances. This project, based on studies of psychological health by specialists and personal and shared experiences of hallucinations by people, is an attempt to create a graphic journal on sleep paralysis. This journal is intended to create awareness and influence people who are suffering from sleep paralysis and hallucinations. The journal aims to make an impact on those people who refuse to express their experiences and suffering from any fear to some extent.
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Sound Symbolic words in Indian comic books- A study on textual representation of sounds in comic books
by Mayur Chaure
Sound symbolics (SSW) are the visual representation of the sounds in comic books. It helps the reader to imagine the ambience of a particular panel in the comic and hence plays an important role in enhancing the mood of the panel. For example, CRASH, DHADAM, BOOOMM, etc. An SSW is designed by two elements, (a) the form, i.e., the visual representation of the SSW, and (b) the word itself that represents the sound. This paper focuses on the following topics: 1) The determination of a suitable SSW for some common sounds through a survey. 2) An individual study of SSWs in the comedy genre of Indian comic books. For the first topic, forms were created for the survey and were distributed online and offline to take inputs of participants. The forms were then analysed based on the data received. For the second topic, a bunch of Indian comic books (mostly Raj comics) of comedy genre were studied and observations were recorded.
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Work under cinematographer Santosh Thundiyil and director Suresh Eriyat on commercial project
by Mayur Chaure
I wanted to work with a cinematographer, and I got the opportunity to work with a gifted cinematographer from the Indian film industry, Mr Santosh Thundiyil. After getting a post-graduation diploma from FTII Pune in cinematography, he started his career as a cinematographer with the Bollywood film “Kuch Kuchota Hai (1998), and then he gave so many hits like Krish, Rustom, Kaal, etc., in Bollywood, and also he did many regional films, advertisements and documentaries. He got the Filmfare Award and the Asianet Award for Best Cinematography. The director of this project was Suresh Eriyat; he is a well-known Indian animator, director and producer. He did his postgraduation at NID Ahmedabad in animation. He started his own studio, Studio Eeksaurus; under this studio, he did lots of TV commercials and short films. Mr Suresh Eriyat got two national awards, one for “Fisherwoman and Tuk Tuk” (2016) and “Tokari (2018). Along with this, he got too many national and international awards for his work. He is known for his experimental style and techniques. I am feeling very glad that I worked with these two maestros. It was a great experience with them to understand how the film industry works.
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Satyacha Rang
by Mayur Chaure
In this digital era, gadgets have become a part of human life. Social media helps connect different corners of the world with a snap of a finger. Social media is misused as much as it is used judiciously. Posting and forwarding hoax messages, rumours, fake news and fake information is one such misuse, which quite often results in violence, riots and loss of human lives. Sentiments take over conscience and harmful decisions are made without verification and further investigation. My story is inspired from one such incident that happened in India, where people lost their lives because of the hoax message. It can be a dilemma whether social media is useful or not, but it can be said that it is up to an individual to decide how they could deal with these kinds of situations. The film being expressive, full of emotions and information, is a good way to communicate and express my thoughts.
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Aai ani mi- Fictional Short Film
by Mayur Chaure
It is essential in our lives to grow up with both parents, with their love and their support (financial, mental and emotional), which helps us to grow and stand on our feet. But when one of them does not exist in a child’s life, what then? Then it becomes difficult and more challenging for both the single parent and the child. This happens very often; we see families like this in our neighbourhood, among our relatives, friends and in our society, but it is very difficult to know all their problems. This film is an attempt to shed light on the problems related to single parenting faced by both parent and child.
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Reinventing Identity of a Cinematographer
by Mrinal Biswas
In the history of any art form, cinema made the biggest impact, covering the most widespread audiences with the least amount of time. In 1896, the dawn of filmmaking, Georges Méliès invented the “cut”, and the magic began! Instead of just some moving images, cinema got its own language. And now, after 100 years, when we have 360-degree filmmaking techniques, we are still not clear what to do with it. The basics of filmmaking technique are again now on challenge. Right now we have to rewrite the whole language, from the point of light to composition, editing and even storytelling. So-called specific rules are not usable right now. Possibilities are infinite; only we have to find out the most efficient way. In merely a hundred years it has changed so drastically that to make a comment on any form and substance of film is exceedingly difficult. Though the change is substantial, as Soren Kierkegaard said, we can only understand something by looking backward, though we lived forwards. So if we want to understand the future, we have to look back and try to find out the pattern of the whole process.
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Summer intenship on digital film editing
by Mrinal Biswas
The main aim of this internship was to learn about digital film editing as well as get an exposure to the film industry and get an overview idea of how all the departments with different skills work together. During my studio visit I got an opportunity to know about the approach towards the whole filmmaking process, which was an eye-opening experience.
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Indian Society- Past, Present and Future
by Mrinal Biswas
We adopted our constitution to make our country a sovereign, socialist, secular, democratic republic. These were the initial steps taken by our political leaders. In the last two decades of the 20th century we decided to move away from the ‘licence-raj’ and opened our market to the forces of globalisation. But where do we stand in the second decade of the 21st century? Did we solve our initial problem in a significant way? This project attempts to understand Indian society since independence.
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An experimental film on Alienation
by Mrinal Biswas
The term “alienation” means a feeling of exclusion, coming apart of essence and existence. As human beings, we are always trying to achieve a better quality of life. However, in modern society, we do not seem to exercise a will or consciousness or design. We just do as we are told. We act in a mechanical way. Although human beings are essentially productive, this system moulded us in such a way that we feel most human when we are away from work. We feel human by means of consumption, which is a parody in itself, making us as similar to other beings possessing the same qualities. Due to this, the most important quality, the ‘creative’ part of us is being ignored. Any form of human creativity can lead to an eventual improvement of a skill/art, but in the assembly line-structured systems, that’s not possible. In such a system, we may achieve increased production; however, if we value human life solely based on economic profits, we significantly limit our potential. In this project, I attempt to address some basic problems of alienation which are well known around us. Though those problems are not clearly identified as major life-threatening issues of our society, the number of people who are suffering from this state is not negligible.. As an outcome of this project, I have chosen to use a short movie as a medium to communicate my thoughts.
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A study on WhatsApp Usage variation across age groups
by Nandini Bhosale
In the age of smartphones and internet connectivity reaching every person, digital communications have become an integral part of almost everyone’s lives. WhatsApp is one such internet-based messaging and communication platform available as a free application and widely used in India. In this report, a study of Whatsapp usage variation across age groups has been presented. Quantitative interviews were conducted across participants of different age groups ranging from 12 to 72 years to investigate the frequency of usage of messaging and also the various document-sharing features and chat features provided by WhatsApp. Data is represented graphically, compared and analysed. This led to a brief overall understanding of how people from different age groups appropriate the use of the various features provided in WhatsApp Messenger.
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Internet Design Zone
by Nandini Bhosale
The app icons and their screenshots displayed in the already overcrowded online application stores are extremely crucial. In split seconds they create impactful impressions and can directly affect the purchase rate of the app. Under the digital marketing space, the main area of work for me was designing icons and screenshots appearing in the App Store and Play Store for those apps created by the company. This included studying the various existing game icons and screenshots in these online stores and generating the essential ideas for the same for the given games. Also, some areas of Content Development for ASO (App Store Optimisation) and creative writing were covered.
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STARING- Understanding the Misunderstandings
by Nandini Bhosale
With a slight flavour of the #metoo movement running in the backdrop, ‘Staring’ is chosen as the representative topic of concern in this project. The intention to do this project is bilateral. For one side, it is to enhance sensitivity amongst us so that we are more aware of how our actions in public might be negatively affecting someone around us without us even realising and hence, act consciously. For the other side, it is to amplify the level of consideration amongst us so that before we immediately jump to conclusions, judge and take action against something that disturbs us, we give it a thought from the other person’s perspective too. This short narrative, in the final form of a photogenic novel, hopes to shed some light on the above grey issues and foster understanding of the misunderstandings that could happen anytime.
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Social Acceptance of Homosexuality in India
by Nandini Bhosale
I was inspired to take up this topic after I had a deep discussion with two of my close batchmates, Meera (who is a lesbian) and another guy friend (who is gay and doesn’t want to be named). Even post-decriminalisation of homosexuality, her parents were not ready to accept her and her girlfriend’s relationship, and on top of it, they were forcing her to marry a guy as a solution to avoid the social pressure. It was drastically affecting her personal as well as academic life here, and it left me disturbed with a question: Which is a bigger weapon? The law? or the social prejudice that still exists in varied extents throughout the country. Decriminalising Section 377 is surely a progressive step that has brought about a huge positive wave of change in our country. But still, there exist many who are yet to be a part of the change and are still holding on to their preconceived myths about homosexuality instead of actually knowing more about it. Many blogs written post-decriminalisation state that it’s still a ‘battle half won’ until the social prejudices vanish. The struggle to win the other half still continues, and I genuinely wish to contribute to it through my work. We usually like to follow the natural rhythm that has been already set by the society for us. Going against it or choosing to differ takes courage, especially if one has already spent most of their life abiding by all the set rules, which is the case with most Indian parents.
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Critical analysis of the Indian currency design from the perspective of visually impaired
by Prem Sonar
Observation and research of visually impaired people dealing with the exchange of banknotes with a mixture of old and new designs. It also includes their habits and behaviour as well as tricks and tweaks for identification of denomination. The paper portrays the current situation of visually challenged people while exchanging currency and analyses the new design of the currency (Visual + Product) and its usability and utility, considering the amount and type of population we have.
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Graphics Beyond
by Prem Sonar
The main aim of this internship was to learn and explore details of wayfinding and signage and its installations. Graphics Beyond, III being specialised in Public Information System Design and Installations, it helped me to study in this particular area. Then I got a chance to visit the workshop where all designs get produced as per the required scale. There I got to study materials used for installations. I also worked on the typography area, where I worked on personalised stamps and identity, and then I worked on the packaging. The place was full of a lot of books; I got a chance to read most of them. Overall, it was nice learning. I got introduced to many real-time problems which usually occur in workshops as well as while installing them, which the designer should attend while designing.
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Re-Designing Brand Identity Of Raja Dinkar Kelkar Museum
by Prem Sonar
Museums always have been unbiased teachers, as they are open to everyone regardless of class, race, gender, caste or religion. I believe that they are a portal to the past and a bridge to the future. We always have been talking about aesthetics, forms, metaphors and concepts of ‘Western culture’ while referring to design. I recently visited the Raja Dinkar Kelkar Museum in Pune and was fascinated to see the variety of artefacts one single museum could have. I would urge every designer to visit this museum at least once. It triggered to me that the museum needs some boosting, as most of the audience are unaware of its amazing collection. The collection consists of musical instruments, Mughal lamps, paintings, carved palace doors, a pottery collection, and vessels made up of terracotta, copper, iron, and even brass. Each and every object displayed reflects the mastery of the craftsmen who designed them. The project will be a rebranding design exercise which will give the museum a new face. The exercise will include creating infographics that will turn the museum into an informative exhibition rather than just a display of historical artefacts. The project also looks forward to creating way-finding solutions for the existing museum building to increase ease of navigation. This project will be an attempt to bring forward the Kelkar museum with a new face. The project will also focus on informing people about the richness and beauty of Indian craft.
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Communication in Civic Sense
by Prem Sonar
This started as a project about love and patriotism about our country. But in the initial stage of presentation and studies, I understood that love and patriotism are very personal, and everyone has their own political preferences. Children and youngsters have their own definition of love and patriotism for the country based on their surroundings. The idea was then narrowed down to why is my country not clean, not disciplined, and not punctual, and why is there a ‘Chalta hai’ (it’s okay) attitude, which I think is the base of many problems we face in our daily routine? How do we introduce these problems to children of developings? That was the challenge I accepted and started working on. While talking to the children, I came to know that they do observe things happening around them but do not understand why people behave like that! After talking to the adults, they were unconcerned about this issue, saying that in India that’s how it will be. As a witness to these weird behaviours I face every day, I decided to study and portray different angles of Indian socio-culture and civic sense in front of children so that they will grow up to be responsible citizens in the coming years.
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Heuristics for Evaluation of Educational Application- (Let’s Find Letters) for Children with Dyslexia
by Priyanka Purty
According to the Dyslexia Association of India, “Dyslexia is a neurological condition that is characterised by difficulties that mainly affect the ability of a child to read, write and spell” . Even though there are multiple detection centres and correction facilities available, most cases go unnoticed, as they are expensive and unaffordable for people from lower economic classes, which leads to most children dropping out of schools in pursuit of manual labour after being deemed as ‘not so bright’. ‘Let’s find letters’ is an application under development designed by Poonam S. Wagle, a communication design student, and Sasupilli Madhuri, a computer science student currently pursuing a PhD on developing educational aids for children with dyslexia. Since the application is under progress, a heuristic evaluation of the same was needed. This paper presents a heuristic for evaluation of educational games for children with dyslexia in India in terms of usability, game experience and pedagogy. This has been achieved by a comprehensive study of existing heuristic evaluations for computer games, mobile games and educational games. This paper also explores some myths and assumptions researchers may have about dyslexia, as the pedagogy of this category of games depends on it.
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Summer Internship at Adivaani
by Priyanka Purty
Adivaani, based in Kolkata, is an archiving and publishing organisation dedicated to creating a database of Adivasi writing for and by Adivasis. Established in late 2012, Adivaani has published 19 books spanning various genres, including fiction, non-fiction, folk stories, historical accounts, and poetry. The organisation was founded by Ruby Hembrom, who also serves as its director. Hembrom is the author of two Santhal creation books titled We Come from the Geese and Earth Rests on a Tortoise.
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VISUAL NARRATIVE of Kolarian Customary Folklore
by Priyanka Purty
The project attempts to reinterpret and create original content based on the Kolarian customary folklore for the Ho-speaking population of India. The project also aims to generate a contemporary folklore which is intertwined with the old and the new. Furthermore, it explores how landscape and soundscape can be employed to set up an ambience to effectively express a visual and aural narrative.
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Children’s Pop-up Book based on Kurukh’s Spring festivals
by Priyanka Purty
The project attempts to create a contextual and relatable visual narrative of Kurukh’s spring festivals as a learning tool for the underprivileged children from resource-constrained rural and tribal areas with low literacy levels. The project also aims to promote local folklore and narrative in order to inspire, encourage and help its readers to familiarise themselves with English as a foreign language through local narratives. Furthermore, the project explores pop-up design as a medium to enhance visual folklore in order to create an immersive and tangible experience for the reader.
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Diffusion of Service Innovation in India
by Rajesh P
As new companies which leverage smartphones to provide innovative services are becoming more and more common, there is a need to understand what leads to the adoption of these services. Diffusion of Innovation (DOI) Theory proposed by Everett M Rogers provides a framework to understand various factors involved in the diffusion of innovations. In this study, we analyse the diffusion of new service innovations by looking at two services, PayTM and Swiggy. The study focused on postgraduate students of IIT Bombay who would fit into the user category of innovators and early adopters, as defined by DOI theory. We conducted interviews with the students to understand their experience with PayTM and Swiggy and identified important factors that led to the adoption of these service innovations. This data was mapped to the variables that affect the rate of adoption of innovations, as defined by DOI theory. The study finds that some variables have more importance in the diffusion of the two service innovations considered among students of IIT Bombay. The study suggests that the DOI framework still holds as a good framework to understand the diffusion of innovations, but it has to be modified to incorporate factors as demanded by the context.
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Internship Report on Game Show Pre Production Activities in Zee TV
by Rajesh P
This internship project is on the pre-production of a game show which was a Sunday prime-time airing project taken by Zee Network. This is taken to compete with the parallel game shows that were running between 1-2 pm on Vijay TV, which is the main competitor of ZEE TV. Following the Success of the “Athirshta Lakshmi” program the same production house was hired to make this game show. The initial budget of the game show was 35 lakhs. Media Mogul was the production house hired to make the game show. And I got the chance to work on pre-production activities of the game show, which was going around June and July 2018.
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Life of a Junior Artist - Fictional Short film
by Rajesh P
Perceiving whether a life experience is positive or not is purely subjective. Sometimes we fail to understand this. This short film tries to showcase the emotional fulfilment of people who are otherwise considered as a failure in public eyes. We publicise so-called success stories, which are just a minor percentage. In this film I am telling the story of a junior artist in the film industry who is considered a failure and his unique perception of it.
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Malnutrition in Palghar- Documentary Short film
by Rajesh P
In the evolutionary process, humans are said to be at the peak of intelligence and are exploring different aspects of life based on their own talents. We are in the digital age when something can be communicated to the whole world in a click of a button of a smartphone. As we enjoy this power, it's an ugly truth that a percentage have not yet started their lives. An animal’s life goal is reached when it gets its food, but not in the case of humans. We are here to live rather than to survive, yet some of our own species share the condition of an animal, even worse. There’s just a hundred-kilometre distance between the country’s richest person’s home, Antilla, and a thatched hut in Palghar where children die because of not getting food. Many unknown faces work with the government or individually to bring fresh life out of the death cycle, and my work here is to document the effort, such as a network of people who work on malnutrition, particularly in Palghar.
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Temporary Printed Visuals in the IITB Campus
by Sanket Kapoor Gonte
The printed visuals, like posters, banners, and billboards, are a frequently used medium for communicating messages and advertisements. The visuals are printed on various materials like PVC-coated polyester sheets called flex, cloths, acrylics, cardboards, metal sheets, papers, etc. Even in this era of social media and the internet, the printed visuals are considered to be a powerful medium to reach the maximum number of people. IIT Bombay, one of the prestigious technical institutes in India, holds various festivals, talks, conferences and many events for its students and people outside the campus; this results in poor management of printed visuals on the campus. The aim is to study the use of temporary printed visuals and understand its effect on the environment of the campus and the consequent problems and come up with plausible guidelines and solutions.
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Designing A Variable Devanagari Typeface
by Sanket Kapoor Gonte
This project is to create a multipurpose, monolinear, variable Devanagari typeface. The aim is to provide users a better alternative to existing Devanagari fonts and flexibility to use it as per their particular requirements, which non-variable typefaces may not be able to do. The idea of developing a variable font for an Indic script occurred to Mr Manoj Gopinath, a prominent type and visual designer himself and my guide for the project. Variable fonts are a relatively new and unexplored arena in typeface design for Indic scripts. I am very grateful to him for his faith in me and allowing me to take this project forward. The brief was to create a variable typeface which should be multipurpose (usable in different contexts), monolinear (to maintain the readability at different sizes), aesthetically pleasant and appealing to all ages. To give it a modern feel, it should be neither too roundish nor too squarish, as all Indic scripts have a characteristic roundishness. I was able to understand the intricacies of typeface design and the sheer hard work that goes into it during the internship. I was able to complete the basic designs of 26 characters (12 consonants, 14 vowels and the corresponding maatras), which are subject to further modifications.
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Designing A Devanagari Font
by Sanket Kapoor Gonte
The aim of this project is to design a multipurpose monolinear Devanagari font, which can be scaled to be used as a variable font in OpenType format. After initial form iterations in the weight and width axes with emphasis on readability, it was decided to create a form which is not too roundish or too squarish but to go with a form which is in between the two styles. The final font follows a unique visual form which is unique and finds a peculiar blend of round and square visual primitives. The final output is currently in single weight, which can be used for text as well as display purposes. The final form provides a good outline structure for further development as an OpenType variable font in multiple weights and widths.
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Helping People Understand Anxiety and Take Relevant Measures
by Sanket Kapoor Gonte
All people experience anxiety at one time or another, to varying degrees throughout their lives. Anxiety is a feeling of uneasiness and worry, usually generalised and unfocused, as a reaction to a situation. However, the perception of threat in the concerned situation is very subjective. Anxiety affects quite a few people in a way that it hinders their daily life. Due to lack of awareness, lack of communication, negligence and stigma surrounding the issue, it remains untreated and could lead to unhealthy repercussions. As someone who struggles with depression and anxiety, I felt a strong desire to help other people who might be going through it themselves or know someone who does. It proved to be a great learning experience as I navigated through it myself, got to know different perspectives and helped myself understand these issues better. The project, in a sense, has been a very personal journey of hope, self-awareness, and finding the confidence and comfort in being my truest self as I worked on myself and, thereby, on the project.
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Temporary Printed Visuals in the IITB Campus
by Shivani Nayak
The printed visuals, like posters, banners, and billboards, are a frequently used medium for communicating messages and advertisements. The visuals are printed on various materials like PVC-coated polyester sheets called flex, cloths, acrylics, card boards, metal sheets, papers, etc. Even in this era of social media and the internet, the printed visuals are considered to be a powerful medium to reach the maximum number of people. IIT Bombay, one of the prestigious technical institutes in India, holds various festivals, talks, conferences and many events for its students and people outside the campus; this results in poor management of printed visuals on the campus. The aim is to study the use of temporary printed visuals and understand its effect on the environment of the campus and the consequent problems and come up with plausible guidelines and solutions.
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LogIQids- Every time a little smarter
by Shivani Nayak
LogIQids, started by IIT-IIM graduates, is anive web-based learning tool to develop logical reasoning in kids at a young age. LogIQids aims at boosting brain development in kids and enhancing various critical skill sets like problem-solving, creativity and lateral thinking.
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Understanding the future of hand looms in India
by Shivani Nayak
The project is about the future of handlooms in India. The handloom industry has faced critical times due to the invasion of mechanised looms and decline in demand, but to convert this sunset industry to a sunrise industry, few of the young enthusiasts have put in their efforts to revive the craft and preserve the knowledge. The aim of the project is to communicate their ideas, work and journey in a book and appreciate them.
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From Cotton to Cloth- Understanding self-reliance by working with hands
by Shivani Nayak
“If the craze for machinery increases, a day will come when we will curse ourselves for not being able to use the machine gifted to us.” - M. K. Gandhi. Like any of his other predictions, this prediction scares me and has made me realise that other than using our fingers for scrolling on our mobile phones and ordering food and clothes, we are on the edge of losing the basic knowledge of cultivating and cooking our own food and spinning, dyeing and weaving our own clothes. We have relied on technology that has negatively affected our confidence, self-awareness and happiness in reality. My project is to understand self-reliance by making cloth from cotton. This will help me understand Khadi, which has been mislooked just as a cloth, and understand its importance in my development of being more aware. My second objective is to weave an indigo-coloured convocation scarf for myself and my friends and learn the process and challenges faced during the process. Through this project I want to develop a perspective towards the need for handlooms as a means to sustainability by living and experiencing the lifestyle which is sustainable, interacting with people with a similar ideology and putting the energy into the formation of the future of Dandi studio at IDC School of Design.
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Understanding Mockumentary as a medium for storytelling
by Siddharth Aredath
This work talks about the relevance of mockumentary as a medium to communicate. We try to look into the general perception that many students fail to introspect and find their own calling while skimming through rigorous academic guidelines within the design field. We believe mockumentary is an ideal format to address this story by standing objectively on the sideline while trying to portray serious issues in the plot through the ‘mockumentary treatment’. Initially, we studied classic mockumentaries to identify treatments and approaches towards the plot and scene. We have used the format of interactive storytelling with a choice-based narrative. Followed by a short study into interactive films and the possibility of integrating mockumentary through this interactive medium. Which brings about the question of the approach: emergent narratives or the traditional storytelling ways? In the later part of our work, we elaborate on the process followed while outlining the plot and pre-production planning while working with the Text RPG approach to identify possible problem areas while conveying our story to the audience. Finally, we talk about challenges while working with interactive mockumentary as a medium and its ability to persuade compared to the traditional narrative median path we choose to stick to.
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Summer Internship at Cinematics India Pvt. Ltd.
by Siddharth Aredath
The purpose of summer internships is to provide an opportunity for students to get experience working in design firms, practising professionals in various fields of design, artists and consultants and other kinds of organisations and social enterprises. It is to be no less than four weeks.
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Faces in Phases | Discerning Design in Portrait Photography
by Siddharth Aredath
The project deals with the study of portraiture, from portrait paintings to post-digital-age portrait photography, its evolution and role, with particular emphasis on mapping changes in stylistic approach in photography against art movements of the time, marking out advances in technology and other unique events. It addresses issues of content, paying attention to history, theory, and formal analysis along the way. Contemporary portrait styles have become more relaxed and less formal in the past decade. What is gained is a level of spontaneity that people seem to like. What is lost is the idyllic, structured way of rendering the human form. There are numerous reasons for the move to a more casual framework. The influence of fashion photography, with its heavily diffused lighting and untraditional posing, is one big reason. A change to modern DSLRs and equipment like the electronic flash gives photographers a level of flexibility that lends itself to shooting lots of images and many variations, including more spontaneous poses, not just in traditional studio settings. Digital technology offers the portrait photographer flexibility and speed and, perhaps most importantly, the ultimate in creative control. Additionally, the daunting task of traditional retouching has all but been eliminated by Adobe Photoshop and Adobe Lightroom and its many tools and techniques. The special effects tricks that were once the province of the accomplished dark- room technician are now routinely created quickly and expertly by the photographer using software. This project attempts to combine some of the time-tested disciplines with more contemporary methods in such a way that they will be useful to the modern-day photographer. It is not the intent of this project to impart a series of rules that must be followed without exception. Instead, this report aims to give photographers an understanding of the traditional rules and how they may be broken so they may incorporate what they will into their individual repertoire of techniques.
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The Story of River Nila, its People and its Environmental Destruction
by Siddharth Aredath
In this project, which has been my most extensive yet, I travelled along the river Bharthapuzha that runs through the length of Kerala, documenting the environmental condition of the river and the lives and occupations of people who live by it. In this process, I interacted and engaged with many people who have been closely related to the river, through personal histories, and some of them, through conservation efforts. In this process, I learnt of how environmental conservation is inextricably linked to social justice. And in a deeply hierarchical society like Kerala, conservation and caste cannot be addressed separately. These are complex questions, which I perceive and have attempted to understand. However, how does one address the difficult relationships between society, economy and environment in our conservation efforts? I have tried to use the medium of film as a tool for research. Through this medium I have tried to understand how the changes in society, culture and economy of the riverside population may have contributed to the degradation of the river.
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Indian Institute of Technology Bombay (IITB) campus map redesign: Visual and information design decisions and their impact on perception and wayfinding in a portable campus map
by Unmesh Nayak
Maps are wonderful examples of information design. Information design is the organising of information such that the hidden content is brought out in the right context and underlying patterns and relationships, if any, are made visible. The redesigned portable map of the IITB campus is a reference map. The purpose of this map is to help visitors find their way around 550 acres of sprawling IITB campus. In India, people are more comfortable asking for directions than reading maps. In this context we looked at the existing IIT Bombay campus map to find out the difficulties people faced while using it.
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Re-designing the system of symbols for railways in India
by Unmesh Nayak
The most primary means of commuting within a country and in its cities is its public transportation systems. These systems get flooded every everyday with commuters and tourists that wish to use these systems to their full extent but are commonly confronted with problems in wayfinding and even language. Here in Mumbai, the public transportation system is the lifeline of commuters. The system is a complex web of services, woven with railways, metro, mono and bus transport. The most common problem that comes across while commuting through these systems is the wayfinding. There are systems in place for wayfinding, but they stand inadequate when confronted with the density of population and its diversity. Symbols and signs are now being used widely due to their ever-increasing need in wayfinding at public spaces, where masses of people interact and language becomes a barrier in communication. But it was observed that symbols that are responsible for guiding an individual to his/her destination are modified to meet the aesthetics of each individual system and then executed using hand-painted symbols, stencils and even stickers, depending on the overall budget. These symbols vary with every mode of transport, from bus to rail to metro, eventually creating a chaotic wayfinding experience. Here, the need to create a standard for the execution of symbols arises to ease the wayfinding experience of tourists and commuters and facilitate the ease of execution of more wayfinding systems in the near future, as more transportation systems might get included in the same web.
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Understanding the reasons why victims of sexual harassment don’t come forward sooner
by Unmesh Nayak
After being amplified by the media, the #Metoo movement generated fear between the sexes; men started to be scared around women. Companies started devising policies that created a rift between men and women rather than bridging it. This was just the opposite of what the movement was set out to do. The question asked by me over this problem was, “Why don't they speak up right away?” Lead me to understand that the insensitive point of view I was harnessing was in itself one of the reasons they don’t come out and speak openly. The question formed the basis of the project and helped me gain an overview of the patriarchal world we live in. Where we expect solutions to all the problems to be clear as black and white. We often have strong points of view over situations which we see or hear from a distance, but the ones who face them know and understand the complete heat of it. The project was able to surface multiple reasons and their layers that make decision-making hard in situations like these. The victim is confronted by multiple psychological and physical challenges that include fright/freeze, shame, denial, fear of consequence, low self-esteem, isolation, and hopelessness, eventually breaking the willpower of the victim to speak up. By the time they realise the fact that action should have been taken, it becomes too late. The focus of the project is to communicate through a fictional story about sexual violence and explain reasons why victims of such incidents don’t speak up. How perpetrators get away with the crime and how important a role society plays in situations like these. The challenge of the project is to visually justify the message through the medium of an illustrated graphic novel.
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