The idea behind the form of the logo is the ‘Rising Sun’ signifying rising business, vision and Aditya Birla Groups architecture as a strong brand against other competitors. The combination of deep Indian Red with the golden yellow flamed up tone in the facets of the sun rays seals the concept and Aditya Birla’s shining repertoire with vibrance, richness and over-powering visual. The new logo is the same form and colour unit, but with an enhanced warmth. The modern, bold typography in the group name signature of the logo compliments the increasing strength of the group in present times.