Hindustan Lever came into existence in 1956, launcing the logo in the same year itself. The erstwhile logo signified stability and a robust image for the company. The use of bold typography in letter ‘H’ having a foundation of a steady effect of an angular, growing leaves (letters LL depicted) has a strong recall with added clue of ‘Hindustan’ word.The dark green colour of the logo leads to an evergreen appeal in the visual, that has high recall value even in current times. With new merger, the company became Hindustan Unilever Limited in June 2007. The new logo acquires a new visual treatment of using 25 icons (signifying the organization, brand and its new theme of vitality) inside the letter ‘U’. The idea of single-letter identity has been reused, but with a new graphic treatment celebrating the concept of ‘versatility’ and ‘vitality’ as the company’s new brand image in the current times.