The logo was designed when Maruti Udyog Limited was launched in 1981. It was created to signify an efficient public transport system in India. According to the automobile industry records, only two companies made cars in India, namely Premier Automobiles Limited and HM (Hindustan Motors). However, in 1983, the entry of MUL (Maruti Udyog Limited) revolutionized the car market scene in India. The Typographic symbol as letter ‘M’ having the texture of tyres inside the form signify Maruti’s traditional theme of providing good quality cars with latest technical aspects and durability. Briefly, the symbol communicated a ‘value for money’ feature of Maruti cars. Recently, Maruti has been trying to transform its old image of a small, compact cars to more aggressive appeal. With the failure of Maruti Baleno due to competition in the market, Maruti Udyog has now become ‘Maruti Suzuki’ (a joint venture between Udyog and Suzuki Corporation Limited) of Japan.