Bajaj Auto (BAL) - Launched as M/s Bachraj Trading Corporation Private Limited in 1945, it received government’s licence much later in 1960 to manufacture two and three-wheelers for Indian Auto market. Henceforth, it became Bajaj Auto Limited (BAL).The ubiquitous hexagonal Bajaj logo elucidated the two-wheeler and three-wheeler product range of the company. The hexagonal form of the logo makes it a compact, harmonious unit that confirms the underlying USP of Bajaj brand - “Buland Bharat ki Buland Tasveer….. Hamara Bajaj”. In english, it meant ‘Strengthened (cultural context) India’s Strong Image….. Our Bajaj’. Hence, the hexagon beautifully encaptures the multi-dimensional spirit of India’s culture and ideology.