The logo for the information technology, services and software company (now known as CMC Limited) was designed in 1975. The logo depicts the concept of integrated systems engineering as a unit. The geometric shapes forming letters C, M and C express the image of information technology, integrated services and modern engineering in a simple and effective way. The upward arrows creating the visibility of letter ‘M’ compliments the word ‘maintenance’. The geometric square used to create joined letterforms makes the logo a balanced, harmonious unit concept. The form is minimalistic, but at the same time follows the principle of ‘less is more’.