The characteristic logo for Housing Development Finance Corporation Limited came into being in 1977, with the company’s aim to provide long-term financial loans for home ownership. The geometric design of the logo in simple colours of black, white and red make it strong as a symbol. The letters H.D.F.C. also following the same geometric style, placed below the logo unifies the concept of housing loans. Security, preservation and trust are the words that come to mind while viewing the logo. It also encaptures the objective of HDFC as a professional service that aids support to people of India with integrity.