Biba is an Indian fashion retail company, which was established in 1986. Its logo, composed of a wordmark and a delicate emblem, is executed in one color, creating a sense of a single organism.The soft burgundy color is the main in the company’s palette. It adds luxury and sophistication to the logo and shows the fashion retailer as a professional and trustworthy, evoking a sense of care and love.The Biba emblem is a stylized image of a flower, composed of six equal curved lines, resembling elongated petals. The flower represents delicacy and finesse of the ethnic fashion and shows the essence of the oriental beauty. The wordmark in all capital letters is executed in a sleek bold sans-serif typeface, which is close to Bologna Regular font, but slightly modified — the bottom part of both letters “B” is extended, which makes the inscription more balanced and complete. The nameplate of the fashion brand is solid and modern, yet has everything to be actually for many more years — a neat and clear silhouette, bold smooth lines and solidness.