Rajasthan tourism is an initiative by the Indian government to improve tourism in India. Rajasthan has massive forts, stunning palaces, diverse cultures, delectable cuisines and warm people, amidst a rugged yet inviting landscape. The clever logo resembles the distinctive traditional curly moustaches sported by men from the state, but look closer and its appears to be a pair of camels sitting across from each other, with two birds flying above them, capturing the essence of Rajasthan.