Designed in 1974, the logo for Hindustan Petroleum Corporation Limited (HPCL) celebrates the “Club HP” concept i.e. High-quality personalized “Vehicle and Consumer Care”. The slogan Future full of energy complements the design of curved lines joining together like a stream of energy fuel being poured into the vehicle. The visual forms connect with the concept instantly. Additionally, colours of Red used the bold initials HP with blue circle and lines provide clear combination, reasonable contrast between letters and shape giving the logo a marked elegance. The symmetry makes the form balanced and simple.