The logo effectively captures the ethos of the company and its products, applied harmoniously across complete product range of Kissan. The quality of Kissan products have created a strong image for the brand. The logotype ‘Kissan’ exudes the same quality of superior product features that all its products provide with. The letter ‘K’ represents tongue and the palette (the two sensory organs giving us the ability to taste food). The action of applying Jam on toast has been the inspiration to churn out an iconic form of the curve, placed beneath the logotype to give it a formal balance.