The logo was designed in 1987 with the joint venture of Tata Group and Tamil Nadu Industrial Development Corporation (TIDCO) to form TITAN Industries. TITAN exports watches, accessories and jewellery in both modern and traditional style designs. The most attractive aspect of the logo is the play with letter ‘T’ creating a circular hallow around it. The form reminds of a watch dial and the internal parts of its machinery. Simple and elegant in form, the logo beautifully elucidates the traditional ethos and modern identity of Titan products.