The erstwhile logo symbolically shows a mobile phone. The screen depicts the word ‘Air’ connected to the red body presenting ‘Tel’ (the network that suits your ‘Tel’ – phone). To seal the unity of red with white the red dot of ‘i’ creates a perfect balance. The communication is direct and convincing. The alternating red and white bars lead to it being popularly known as a flag logo in the advertising circuit. From typographic point of view, a clean, upright and confident character style adds to the simpilicity and elegance of the logo.